hello, landlord!

for investors who want to start a business, but don't have abundant funds and enough experience, opening a small shop is a good choice. If you are passionate about starting a business and planning a small shop in your heart, I hope this article can play a certain reference role.

To really open a small shop, investors have to make many choices. Whether to open a physical store or an online store; Whether to open a new store or an old one; Whether to rent a store or buy a store; Whether to go it alone or join a chain, investors need to make appropriate choices according to their own situation.

Although online stores are very popular in recent years, due to its own limitations, many investors prefer to open physical stores. Speaking of physical stores, then, for investors, is it to open a new store or an old one?

as the name implies, the former starts from scratch, and the latter takes over the shops run by others. Which is better or worse? Different people have different opinions, and each has its own advantages and disadvantages, which need to be carefully evaluated. Judging from the preparation for opening, the store is definitely the most labor-saving, such as license application, which is ready-made. Opening a shop is different. We must start from scratch, from the initial personnel planning and training, to store decoration, goods procurement, marketing and publicity ... Every link must be grasped and planned by ourselves. In terms of customers, investment and the use of funds, the store also has advantages. Because the original store must have its own fixed customers, it doesn't need to invest too much money, and there is cash income for turnover immediately. If you open a shop, the biggest problem is the source of tourists in the initial stage, which takes time to cultivate; But also need more cash for turnover. However, from other aspects, the risk of the store is much greater. For example: financial problems such as debts and taxes of old shops, legal problems such as contracts, and quality problems of equipment ... All these are sometimes difficult to see at a glance, and if you are not careful, you will fall into the trap.

for investors, whether they like to eat "ready-made meals" or enjoy the joy of "giving birth once" through "pregnancy in October" should be considered clearly. For most investors, unless they are 111% sure of the old store, they are still more willing to start from scratch and open a new store.

So, do investors rent or buy stores? For most investors, the money on hand is still limited, so most of them start their own entrepreneurial journey by renting a shop. In recent years, due to the shortage of shops, commercial facilities in many communities are still under construction, and renters are already crowded, so there is a phenomenon of pre-leasing, and sometimes disputes will inevitably occur. If investors want to rent a store in advance, they must know whether the store meets the pre-sale conditions of commercial housing and whether the developer has obtained the pre-sale permit of commercial housing.

at the same time, whether buying or renting, we should pay attention to the location of the store. Here, Joyce jewelry chain system, an internationally famous chain brand of women's fashion products, is taken as an example to illustrate. Usually, before opening a direct store or a franchise store, Joyce's site selection department will conduct a careful investigation and site selection review of the store or provide detailed training for franchisees in site selection. Because for a Joyce fashion jewelry store, the location of its store is very important, which is almost a prerequisite for success. For example, Joyce jewelry is mainly sold to women, so the department store and commercial street, where women often choose clothing stores, have become one of its location combinations. Because there are many fashion products to choose from in these places for comparison, this is also determined by women's shopping psychology.

in order to determine the appropriate address, we must first determine the customer base. Taking Beijing as an example, if women aged 18-25 are chosen as the customer base, Xidan is more suitable than Dongsi. Because although it is also a bustling commercial street, the shops in Dongsi area are mostly white-collar women aged around 25-35, and the goods are of excellent quality and relatively high prices; Xidan, on the other hand, faces younger customers, pays more attention to styles when choosing clothes, and is not too picky about details such as fabrics and workmanship.

for a restaurant, choosing a good location is almost half the battle. There are three main considerations in choosing the location of a restaurant. First, it should be a street room, or at least a lane, near the street; Second, the company's office buildings are relatively concentrated; Third, residential areas are relatively concentrated. Of course, the place where all three are concentrated is better.

The road section where the store is located is also very particular. It is not that the wider the road, the better the business environment. The road is wide and the traffic volume is large, so there are few pedestrians. Some of them have barriers in the middle of the road, so it is inconvenient for pedestrians to cross the road, which naturally affects business. In catering business, it is most important to have enough people near the store. Only when there are people can there be passengers, and only when there are passengers can there be a "financial flow". In short, whether buying a store or renting a store, the location is the first.

do investors do it themselves or join the chain? For investors, if they want to open a store, but they don't have good ideas or are not confident about their personal abilities, then opening a franchise store is a good way.

The success rate of opening a store in the United States was investigated. The results showed that 81% of the stores opened successfully after joining the franchise system, and about 21% opened independently. Joyce jewelry store in franchise chain has a success rate of more than 99%, which is also a powerful explanation of this rule. Joining the chain does, to a certain extent, fulfill investors' dream of small shops and reduce their investment risks. But we must pay attention to the following aspects.

(1) Choose to see the profit

After collecting information, investors can choose 2 ~ 3 franchise chain projects to negotiate with franchisees to understand the operating strength and philosophy of the headquarters. In the process of shopping around, investors should focus on the probability of successful profit after joining, rather than the total investment amount.

(2) comparison is indispensable

investors should calmly analyze and compare. The joining modes and conditions of franchisees are generally similar, but it is these "small differences", such as the payment method of joining fee and the price of supply from headquarters, which will be important factors affecting the operating profit after joining. Some business strategies advocated by franchise chain system, such as reducing and returning the investment of franchisees and subsidizing the decoration cost, have provided strong support to their franchisees, and Joyce jewelry chain is one of the examples.

(3) Attention should be paid to training

After investors sign a preliminary agreement with their favorite franchisees, franchisees generally provide a series of pre-opening training courses. For example, the systematic training courses provided by Joyce jewelry chain headquarters provide a strong guarantee for its franchisees to win the market. This training course often teaches solutions to the problems that may be encountered in starting a business. In addition, it may also teach some industry knowledge related to joining projects, so investors should take it seriously.

Perhaps, among the above problems, no matter what choice investors make, they all have their own advantages and disadvantages. However, the following points need to be determined by all prospective shopkeepers.

(1) Interest is the forerunner

Interest and hobby play an important role in the development of small shops. Choosing the project that interests you most will make you enjoy it and go all out. If you are creative, passionate and radiant, you can consider running a self-help hot pot restaurant or a traditional snack bar. If you like exquisite and tasteful goods, opening a fashion jewelry store, a second-hand boutique, a handicraft store and a small coffee shop will allow you to show your talents; If you always follow your feelings and always put yourself in others' shoes, pet shops, flower shops and garden shops just need your characteristics. It is hard to start a new business. Interest, ideals and enthusiasm are the driving force to support investors to stick to it, and even determine the future development of the new business. Therefore, investors must take interest as the guide.

(2) Ability is the most important

Every industry has an entry threshold. If investors do not have the conditions in this area, they will rashly set foot in it, and there is a greater possibility of failure. Therefore, one's own ability is the most important reference factor, and one should do what one can.

(3) Information is indispensable

As the saying goes, know yourself and know yourself, and you will win every battle. Investors should fully grasp the relevant information, such as the market prospect, profitability, investment and fierce competition of the project. The richer the information, the less likely it is to fail.

(4) Early preparation for opening a store

Before opening a store, we must do a good job: while decorating the store and purchasing equipment, investors should move around more, do a good job of being close to neighbors, be familiar with the local market and develop potential customers; During the preparatory period, we should recruit enough staff and do a good job of training in advance in order to cope with the busy opening.

in a word, although the store is small, it has a lot of knowledge, and the mystery needs investors to savor carefully.