11 Accuracy

The design of the door head should accurately reflect the category and business characteristics of the store, publicize the business content and theme of the store, and reflect the characteristics and connotation of the goods.

12 advertising

The front door should be able to make a public announcement, and its purpose is to publicize the business content of the store and expand the visibility of the store. When designing, we can use various decorative elements such as window, door head, light box, signboard and neon lamp to design patterns, characters and shapes, and fully publicize the shop and brand.

13 popularity

The design of the door head should change with people's aesthetic concepts in different periods, and the materials, modeling forms and popular colors should be changed accordingly to keep up with the trend of the times.

14 uniqueness

The design of the door head should strive to be unique and unconventional, so that customers will have a sense of spiritual shock and emotional buzz as soon as they see the door head of the shop. Design should dare to use exaggerated images and words to reflect the unique style of the store.

15 economy

The design of the door head should not blindly pursue luxury, but should conform to the principle of economy and saving. As long as the materials are properly selected and conform to their own characteristics, the final design of the door head will be elaborate and beautiful. Only when the door presents a bright, energetic and approachable atmosphere can it be favored by customers. Want to plan such a kind store, we can start from the following two aspects.

Store doors should be easy to get in and out

First of all, "wide facade" will give people the impression that this store is "easy to step into". Especially in the first-time shop, it means that you can leave easily when the door is bigger, so you can lure customers into the shop without pressure and easily. On the contrary, a narrow facade or a shop head that exudes a calm atmosphere will have a sense of tradition or class, and such a store is aimed at a specific customer group. Therefore, the size of the shop facade is also determined according to the nature and positioning of the shop.

Secondly, the shape with curve is the most appropriate for the decoration of the shop head, which allows people to move naturally along the decoration. The funnel-shaped facade is also very popular with customers. Note that you should avoid placing protruding, sharp or uneven items at the store head, or covering your sight, dirt or damage, and don't pile up sundries at the door. Your door head is used to attract guests, not to scare them away or refuse them.

The front of the door should be clear

People are phototactic, and a "bright" storefront can make customers feel good. "Bright" here not only refers to the brightness of lights, but also focuses on letting customers feel "bright atmosphere" through color or design. This kind of door is eye-catching and also very popular. The use of popular elements can strengthen customers' goodwill towards the store.

In addition, we should pay special attention to the "tidiness" and "affinity" and "tidiness" in performance, which not only refer to keeping clean, but also include whether customers feel the brand-new sense of goods, and "affinity" affects how much goodwill they can win from customers.

finally, it is very important to make the store head look "clear", which means that customers can judge at a glance what products the store mainly sells and what features they want to show. If your door can't tell the customer what you are selling, then don't worry about it. On the other hand, for some customers, shops with unclear nature will make people afraid to walk in.