According to the platform big data in 2021, the nationwide annual star-rated merchants of VW Dianping, annual five-star merchants are only 8,488, and annual four-and-a-half-star merchants are 38,368, which means that every 10,000 merchants have only eight annual five-star merchants, every 1,000 merchants have only four annual 4-and-a-half-star merchants, and every one hundred merchants have only one annual four-star merchant. This is for the current user habits, star-rated merchants is increasingly one of the basis for decision-making, whether it is five-star merchants or a variety of lists, such as the list of positive feedback, star rating is particularly important. Many business owners know that the star rating is very important, but if you specifically say how important, it can not say why. The first point of knowledge to be shared today, where is the value of star ratings? Basically, we all know that the higher the star rating score, the more helpful to merchants, but what specifically for merchants to help? We need to talk about it. Before we talk about this, let me share with you a story from the youth drama Love Apartment. Lu Ziqiao placed a table and a glass of water in front of Zhang Wei and asked, "What do you see, Zhang Wei?". Zhang Wei said, "Only a glass of water." Next to him, Guan Gu said, "There's another glass of water." Here, it can be seen, pessimistic people can see is the sad idea, optimistic people can see the optimistic point of view. The purpose of this story is to tell you that star ratings, whether they are bad or good, can be seen as a two-sided view. Bad reviews or good reviews are a kind of consumer feedback on the merchant's communication, the expression of good, our merchants continue to retain and develop, the expression of bad, our merchants can be based on the consumer's communication and the problem of offline stores to respond and rectify. Sometimes, many consumers not only in the bad reviews to mention feedback, positive reviews also have a lot of consumer feedback on the merchant. Evaluation is just an expression of consumers' opinions, which can help us solve some problems of offline stores and some problems that are difficult to be found by daily merchants. At the same time, we can have some interaction with consumers in the evaluation, and can really understand the needs of consumers. In addition, the opening paragraph also mentioned the annual five-star merchant and four and a half star merchant data, which involves a cumulative evaluation, the more accumulated, the greater the contribution to the store's star score, and for consumers to choose the store with a higher star score is inevitable. In addition, if the annual five-star merchant, you can also apply for some certificates and honors from the platform, which is also a kind of strength endorsement of the store, but also can be designed into posters, desk cards, door stickers, etc., to better display and exposure offline. If summarized in three words, that is, the higher the star score of the store, access to the platform exposure opportunities, the higher the star score of the store, consumers are more likely to choose, the greater the probability of conversion to the store The higher the star score of the store, reflecting the offline store problems are less, the better customer satisfaction. Knowing the importance and value of the store star rating, how to improve the store star rating? That is, how to accumulate more 4-star, 4.5-star and five-star ratings. 1, the most critical is the merchant's own product quality is excellent, coupled with the quality of good service, as well as the environment. Every consumer or potential consumer to the store, is the beginning of the merchant to hold a try attitude, as long as our merchants own products hard, good service to them, and then assisted by some of the words as much as possible to let them write down for the merchant praise feedback. 2, enrollment platform free trial activities free trial activities is also once popular king of the meal activities, as long as the merchant reported, there will certainly be people to the store, as long as the store to the product quality is too hard, and then to the store! After the quality of the product is too hard, coupled with good service, these people signed up for free trial, after the experience will write a comment to the merchant. As long as the experience is good, positive feedback that is certain, if these people are not satisfied, then people are bound to write a bad review. Here, a lot of gray areas of business many merchants will step on the mine, such as and third-party agencies to cooperate with the benefits in exchange for positive feedback, but also some smart merchants, their own organizations to induce consumers to write positive feedback, more terrible and some merchants require their employees to write positive feedback, some also buy a bunch of trumpets to write positive feedback on the gray areas of a short time to look at a little bit of data feedback, but in fact, are the star score of the store! A kind of harm. If detected by the platform, not only will there be closed store punishment, but also lost the qualification of various advertising resources. For example, a restaurant, if the above gray behavior, unfortunately, was detected by the platform, the so-called black pearl, must-eat list, praise list, popular list, popularity list, etc. are not likely to have this merchant, and even the selection of the qualifications are not. Therefore, the iron still needs to be hard. Well, that's the end of today's sharing. If inspired, please take 1 minute to read it again from the beginning. Dedicated to sharing and analyzing online operations marketing strategies. Wish you, something to get rich.