Selection of the site is indeed very important! Location is well chosen, the restaurant in the operation can be said to be half successful. Some operators do not pay enough attention to store location, used to make up for the lack of catering location with the subsequent operators, advertising costs invested in a lot of promotional activities to organize a lot of results are still not ideal, until the funds are exhausted to realize the importance of location, but everything is too late to repent. Choose a good location, the problem of passenger flow has been resolved, other issues such as food quality, price, service, environment, features, etc. can be gradually resolved in the operation. McDonald's, KFC and other Western-style fast-food restaurants only hamburger restaurant to all corners of the world, the main secret of its success is to choose the location.

In the restaurant on the issue of site selection, the industry has been a large point of divergence, that is, whether to spend a high price to choose a "good location", or spend a low price to choose a "large area"? Recognition of this issue is also an important measure of the ability of catering investors to operate. Unfortunately, many people into the industry for many years still can not find the answer, the loss of many funds. Of course, the good and bad of the location of the restaurant business is also a matter of benevolence and wisdom. The views of different catering operators on the same location are certainly not the same due to personal experience and differences in the characteristics or mode of the catering outlets. You think there is a limitation of the location, in my opinion, it is just right to play my characteristics. In recent years, restaurant investors in the location of a unique, out-of-the-box business case is not uncommon. Although the views are not the same, but the restaurant site selection there are some common industry regularity principles.

Restaurant site selection should be based on different business models, to determine the location of different stores. Different business models, due to their characteristics, pricing, customer base, consumption time is different, is bound to store location has its own specific needs. Restaurant location, not only to choose the size of the area, house orientation, structural design, but also to choose the business district and the surrounding environment. Different regions, different consumption characteristics, restaurant business model design should be changed.

The place where there is more traffic and less people is suitable for opening big hotels and restaurants. The place where there are many cars and few people, the speed of the car is relatively fast, parking, U-turn are not convenient, the attention of pedestrians is more on the passage of the car, will not be distracted by the roadside scenery, stores. Therefore, small restaurants opened in such a location, can not attract the attention of motorists, while the lack of sufficient pedestrian visits, business is naturally not good. And big hotels, big restaurants because of its large scale, enough to attract the attention of customers around the business district, coupled with its independent parking lot, customers drive in and out is very convenient to meet the needs of the consumer class of the car family.

So how to choose the site? You can refer to the following points:

The place where there is less traffic and more people. There are people flow place, consumer demand is relatively strong, easy to form consumer popularity, but this consumer demand is still need to consumer capacity and consumer habits to do support.

Doing the center is better than doing the ends. This means that in the dining area or food street, in the two ends of the restaurant to be easier than the center of the position to attract the attention of customers. If the two ends of the restaurant's door can be opened on the golden corner facing the crossroads, business will be more prosperous. The "golden corner and silver edge" mentioned in the traditional business book is this kind of location.

Administrative district. More than a decade ago, in the administrative district near the opening of stores and profits, but now it has become tasteless, discarded chicken ribs. Because many administrative units began to run their own cafeteria, supply breakfast and lunch, meat, eggs, milk, vegetables, so that the surrounding restaurants can not survive. Therefore, in the administrative district to open a restaurant, the future is difficult to predict.

Cold location: in the city overpasses near the restaurant, because pedestrians are difficult to approach, business is difficult.

Slope location: If the restaurant location is on a slope or corner, the vehicle in and out of the awkward, and not easy to attract the attention of customers, investors need to carefully study before deciding.

Cautious into the mall. Shopping malls in the dining model is generally based on casual dining, fast food restaurants or specialty snack bars, need to obey the unified planning of the mall operation. If the mall is not well run, the customer flow is low, the restaurant can not be the same fire. In recent years, a large shopping malls, large supermarkets opened soon after the closure of a few.

Factory area. Because of the factory area of the customer spending power, cash flow, suitable for the opening of low-grade restaurant. But the restaurant business in the factory area is vulnerable to the economic situation, investors should pay special attention.

Business district. Feasting clients for work reasons is one of the working parts of businessmen. Business district consumption is characterized by the frequency of fast, wide range, high demand for environment and service, long business hours, high school and low-grade are suitable. White-collar class in the business district, the consumption ability is not high, but more balanced, can be used as a business district catering supplementary sources. Market area. Market area consumption is characterized by the frequency of fast, low-grade, suitable for the opening of fast-food restaurants and specialty snack bars.

Residential areas. Residential areas are suitable for opening a restaurant, open what kind of restaurant, depending on the degree of consumption of the surrounding residential areas. High-end neighborhoods with a large floating population and strong consumption ability are suitable for opening style catering or theme-based catering.

Stations, docks, airports. Train (steam) stations are suitable for fast food restaurants and specialty snack stores, clean facade, simple varieties, friendly name, business will naturally be good. Ship terminals and airports need to be determined according to the frequency of local ships and the number of airplanes taking off and landing, and cannot be generalized.

Well, sharing here, I hope it will help you, welcome to launch a question to me!