1. Copy 1: Creative copy of a potato chip TV advertisement

(1) Creative purpose: to highlight the crispness of XX potato chips; Highlighting people's love for XX potato chips, eating XX potato chips has become a necessary behavior in people's daily life.

(2) Advertising content:

Picture 1: A man in a suit and tie is wearing a trench coat and looks at the front nervously.

Picture 2: The close-up shows a man carrying a briefcase in his hand, and then he tugs at the handle of the bag tightly.

picture 3: the man makes up his mind, nods his head and goes forward, getting on a bus full of people.

picture 4: the people in the carriage are so crowded that people can't move.

picture 5: the bus arrived at the station, and a group of people got off the bus, all of whom were office workers with bags in their hands, including the man. They all rummaged through their briefcases after getting off the bus. The man took out an iron box from his bag and opened it. There was a bag of XX brand potato chips in it. He opened it and put a piece in his mouth, leaving with a smile and a happy face. Behind him, others took out the same brand of broken potato chips from their bags and stuffed them into their mouths with fragments.

voiceover: XX brand potato chips are crispy every day.

2. Copywriting 2: Creative Copywriting of a certain brand of sports shoes TV advertisement

(1) Creative purpose: to highlight the comfort of XX sports shoes, so that people will forget its existence and regard it as a part of their own bodies when wearing it.

(2) Advertising content:

Picture 1: In the morning, a man wakes up from a beautiful dream and stretches with a satisfied face.

Picture 2: Close-up of the other end of the bed with both feet on.

Picture 3: Zoom out. At the top of the picture is the woman sitting on the sofa drinking milk tea. At the bottom of the picture is a sad face on the floor+advertising content.