under the catalysis of epidemic situation and lazy economy, prefabricated vegetables began to develop.
in recent years, consumers can see prefabricated dishes on the shelves of supermarkets, on the must-buy list of e-commerce platforms, and in the advertisements of building elevators, and the sales volume has been rising all the way. The sales situation in JD.COM shows that from October to October in 2122, the turnover of prefabricated vegetables increased by 1.71% year-on-year.
among the entrepreneurs of pre-cooked dishes pouring in from all directions, there are many powerful catering enterprise players and cross-border players. On the one hand, giant restaurants such as Haidilao, Xibei, Meizhou Dongpo and Quanjude have increased their pre-cooked food business.
On the other hand, other cross-border racers are also eyeing up. According to the data of Tianyan, in 2122 alone, more than ten well-known cross-border racers entered the pre-cooked food track, among which Luo Min, the founder of Weiqu Store, Lu Zhengyao, the founder of Luckin Coffee, Nongfu Spring, a bottled water giant, and Country Garden, a real estate company, are more representative.
the "predecessor" of prefabricated dishes is semi-finished dishes or cooking packages, and most consumers are still unfamiliar with this concept. Later, the name of prefabricated dish became popular, and its definition gradually became clear.
At present, it is generally believed in the industry that there are three types of pre-cooked dishes. One type is instant cooking, including take-away cooking bags, instant rice noodles, and self-cooking pots. One type is instant cooking, such as preparing steak, cooking fish with pickled vegetables, cooking crayfish, etc. There is also a class of three-level clean vegetables, such as vegetables or meat that have been matched, washed and cut according to the recipe, and the required cooking packages are attached.