The main contents are as follows: 1. Basic theory Learn the basic knowledge and theory of tourism service industry, including tourism economics, tourism geography, tourism psychology, tourism laws and regulations, etc. Through the study of these basic theories, we can better understand the development trend and law of tourism and lay the foundation for the subsequent practical operation. Two, tourism business operation mainly includes team organization, tour guide operation, catering service, tourism safety management, marketing and so on. Through the actual operation of tourism, learn how to organize a tourism team and understand all kinds of details in team organization. At the same time, we should also master the basic operational skills of tour guides, including language, posture and expression. And how to solve contradictions and problems. In catering service, we should learn how to cook delicious food, service etiquette and health and safety knowledge. In terms of tourism safety, we should understand the common dangers and risks, and how to deal with accidents in time to ensure the safety of tourists. In marketing, we should learn how to make travel plans, design travel routes, expand customer groups, and understand various advertising channels and publicity forms to adapt to the different needs and development trends of market changes.
3. As an important part of professional quality, foreign languages are especially important for students majoring in tourism service and management. Students should master English, tourism foreign languages and culture, be familiar with the writing of tourism business documents, communicate with customers skillfully, arrange, receive and solve various problems on the spot. Fourth, cultural quality To learn tourism service and management, we must learn the corresponding cultural quality. Tourism often involves the exchange of various cultures and nationalities in practice, so students should have a certain understanding of history and cultural traditions. At the same time, students should also establish good professional ethics and improve their overall professional quality. The above are the main learning contents of tourism service and management major in secondary vocational schools. Students should have relevant knowledge and skills in order to better serve customers in practice and improve the quality and efficiency of tourism services.