Due to the accelerated pace of people's life in modern society and the rapid development of various mass media, modern people can come into contact with a large number of corporate logos or commodity trademarks every day. This requires signs to be as recognizable as signals, so that the public can focus on a sign among many signs and leave a deep impression on a sign in the shortest time. Therefore, if packaging color is a factor that attracts the public in the first line of marketing, then logo color is the most concentrated, constant and abundant color recognition factor. No matter how the packaging design/Chongqing logo design changes, the color of logo is relatively stable. Therefore, the use of standard colors in logo design can not only attract consumers' attention, but also enhance the public's memory, so that consumers can leave a deep impression on the logo, be more familiar with the memory, trigger associations, generate emotional stereotypes and build consumer confidence. In the commodity world, you can feel the magical power of logo color/Chongqing logo design everywhere. For example, Coca-Cola's trademark is a letter pattern with white characters on a red background, and red characters on a white background are selected according to environmental changes and different media requirements. Fujifilm's packaging is green, and the trademark uses its complementary color red to achieve a strong contrast effect. The packaging of Kodak film is yellow, and the logo is bright red (Blue Eagle is a well-known logo design company, which also provides Chongqing logo design, corporate trademark design, corporate logo design and other services for enterprises in southwest China). The color configuration of logo graphics should pay attention to the relationship between lightness and purity of various tones, and study people's feelings and hobbies for different colors. The specific requirement of logo color is to use a simple color, and it is best to use a color to unify the graphics, otherwise it will give people a sense of disorder and illegibility, which will make the logo not play its due role (Blue Eagle is a well-known logo design company, and also provides Chongqing logo design, corporate trademark design, corporate logo design and other services for enterprises in southwest China). There are generally three basic ways to configure logo colors: (1) The combination of primary colors and primary colors is simple, strong, bright and eye-catching, and the artistic effect and communication effect are remarkable. (2) Only one color is selected for the same color collocation, and the method of changing the brightness of the color is adopted, such as orange red, orange yellow, medium yellow and light yellow collocation, to form an excessive color perception from shallow to deep, which can show a sense of movement. (3) It is the complementary color of this color configuration, which forms a sharp contrast, and the graphics are particularly eye-catching and bright, which can give people a strong visual impact effect. About Blue Eagle Brand Planning and Design Since its establishment in 200 1, Blue Eagle brand planning agency has enjoyed a high reputation in the industry for its international design concept and pragmatic operation. After more than ten years' efforts, we have provided brand planning and design services for China private enterprises with national ambitions and international strategies, and accumulated rich and valuable experience in brand integration planning in hundreds of cases. Blue Eagle is a well-known brand design company, specializing in providing you with services such as Chongqing vi design, brand case planning, Chongqing ci planning, marketing planning, Chongqing logo design, Chongqing album design, product packaging design, Chongqing storefront design, ci import, CI design, Chongqing website construction, etc.