One:
Jing Li and Rodin: Entrepreneurship sells sausages and eggs, with an average of 3,000 eggs a day.
Sausages, eggs and farm jar dishes are traditional foods that people like, but now it is difficult for people to taste the original flavor of these foods. In Shaoyang, two beautiful women put them on your dining table through the e-commerce platform, and once you eat them, it will bring back your childhood memories. They sell earth eggs and homemade sausages to all parts of the country through e-commerce. In the past year, they have developed more than 65,438+050 agents. Wechat business gave them two unique and appropriate nicknames: "Sister Egg" and "Sister Intestine".
They like traveling, dancing and singing, and taking part in cultural activities. They say that the idealistic "style of writing" makes entrepreneurship more interesting and interesting. Of course, behind the "taste of childhood, mother's craftsmanship" is poetic feelings and endless stories.
"Intestinal sister" is called Jing Li, after 90; "Sister Egg" is Rodin, born in 1980s. They are the founders of a company in Hunan. Why do literary women choose to be "village girls" to do farm work? In the blooming season of camellia, the reporter of Sanxiang Metropolis Daily Chuangzhou Weekly smelled "the taste in memory" and interviewed two beautiful women.
A
Love at first sight, sisters meet, and the sparks of entrepreneurship collide.
Dayun, the town of Lingguandian in Shaodong, is well known. Jing Li and Rodin's home is here. One lives in Zhu Min Village, and the other lives in Fuhe Village.
When I was a child, what pleased Li Jing and her sister most was killing pigs at home, and my mother would make sausages that made people "greedy". From small to large, the sausage making process was engraved on the negative of Li Jing's memory.
After graduating from high school, Li Jing chose the animal medicine major of Hunan Agricultural University, hoping to help his parents expand their farms after returning home. After graduating from 20 13 university, she really went back to her hometown to raise pigs with her parents. 20 15, she began to develop the pork processing industry chain, and sausages became the first choice.
Coincidentally, in Fuhe Village, not far from Li Jing, there was a girl named Rodin. When I was a child, it was the happiest time in her childhood to go home from school and help her mother pick up earth eggs. "In the future, we must run a big chicken farm and pick up a lot of earth eggs." The dream has taken root in the girl's heart.
Rodin's family is suffering. After graduating from junior high school, he followed his cousin to work in Shenzhen. Two years later, she heard that the toy factory was poisonous and went home. In his hometown of Shaodong, Rodin worked as a waiter in teahouses, restaurants, bakeries and other industries. "At that time, it was very bitter, and the salary was only three or four hundred yuan a month. Leave some pocket money for yourself and send the rest to your parents. " Rodin's eyes were full of tears.
2007 was a turning point in Rodin's life. She and her cousin, who married far away from Zhejiang, went to Zhejiang to open a shop to do clothing business. Her cousin paid for the store, and Rodin bought it and sold it. In a few years, Rodin earned the first pot of gold in his business. "Since you start a business, you must be your own brand." In the winter of 20 14, Rodin returned to his hometown to regain his childhood dream and decided to run a farm.
At the beginning of 20 15, Jing Li and Rodin met for the first time at a friend's party. They talked about their childhood dreams and interesting things in their hometown. When it comes to farming and e-commerce, they met each other late. After the party, the two started a business together.
"Since you choose to return to your hometown to start a business, the project must be linked to rural areas, farmers and agricultural products. We will not touch the tall things and do well around local products. " In the interview, Jing Li said with a smile, "People always miss the taste deep in their memories. In fact, what we do is to restore the original taste of food and present the taste in memory. " Hit it off, Li Jing and Rodin registered an agricultural product development company in Hunan.
B
Acting as WeChat business, the products sell well all over the country.
"Now that chickens are industrialized, the eggs bought in the mall are a little less delicious." So they made up their minds that the products must be the most authentic earth eggs. Rodin, an "egg sister" who loves eggs, played a special role in charge of the local chicken raising project.
"There are many kinds of sausages on the market now, and the tastes are also strange. Some tastes even drown out the taste of meat. Only when the pork raised by farmers is handmade and roasted on charcoal fire will customers love it. " "Intestinal Sister" Jing Li has a soft spot for sausages, and she talks about sausages endlessly.
One year after the company was established, they established four native chicken breeding bases, and all the grains were stocked in the ecological forest. Because the quality is guaranteed, earth eggs have a group of relatively fixed "fans", and more than 3,000 eggs can be sold for 3 yuan a day. Before the Spring Festival last year, an egg was hard to find. A company once placed an order for 1 100 boxes, and it took five days to deliver the goods.
"Sister Chang" Li Jingze learns from a local chef who has been cooking sausages for decades. She is very picky about which part of the meat to use, how much salt to put, and the time of curing and smoking. After repeated trials and improvements, the sausage project was officially launched, and various flavors such as original flavor, sweet taste and spicy taste can satisfy different people. "There are absolutely no preservatives and other additives, and there are no sausages prepared in advance in the warehouse. Now they are all sold by order. Next, we will launch sausage cooked food, and we can directly eat the taste of the house when we open the package. " Li Jing looks very serious.
"Look, another guest from Guangzhou sent a WeChat and ordered 20 Jin of sausages." This is the 16 single business in Li Jing that day.
Now the company has 158 WeChat business agent all over the country, and also supplies to other e-commerce platforms and offline, and has established a website, public account WeChat Mall and Taobao Store.
C
Stick to tradition and be the first ecological agricultural product in China.
"The woodland in the mountain village is beautiful. A-mei will raise chickens, chickens are raised ecologically, and eggs are not sold. " On May 3rd, in a group of local chicken farms in Liu Bao Village, Weijiaqiao Town, Shaodong, Li Jing and Rodin were carrying baskets and humming their own songs to pick up local eggs. Cheerful songs echoed in the chicken farm.
The egg is not real, just sweep it. Employees put a two-dimensional code label on each green-shell earth egg packaging box, and they can see the whole process of earth egg breeding on the video as long as they scan it with their mobile phones. "Traditional promotion is too expensive and not accurate enough. We will deepen WeChat and make a one-on-one interactive platform. " Li Jing said that when the first batch of green-shelled earth eggs with QR codes were sent to WeChat, the promotion fee that didn't cost a penny actually got thousands of views, and the orders kept coming.
"There are many good agricultural products in the countryside, which are what city people dream of. We realize the seamless connection from the field to the dining table through the' Internet+Agriculture' platform. " When it comes to the micro-signal of entrepreneurial fish: cyy2022***, Li Jing's thinking is very clear, and he should take "discovering rural delicacies" as the purpose, provide "mother's handicraft and the taste of childhood" and develop green ecological agriculture. "As long as you don't change your mind and operate with your heart, I believe that' local gold' will never be an empty talk. We have proved by actions that this land that breeds us can enable more young people to realize their dreams! " They are full of confidence in the future.
Today, Jing Li and Rodin are well-known in the local area, and entrepreneurs often come to learn from them. Li Jing and Rodin said that the company will move to Xinshao e-commerce industrial park, develop new products with local agricultural products, and want to launch black pig sausages before the end of the year. "Our goal is to be the first original ecological and safe green agricultural product in China, so that you can feel the pure traditional delicacy."
Chuangke said
"Without changing our initial intentions, the land that breeds us can still realize our dreams." -Jing Li
Two:
See how Yinmeitu earned millions in 6 days in WeChat store.
The WeChat public platform recently launched the "WeChat Store" function. Among many WeChat stores, an entrepreneurial team named Yinmeitu, within six days of launching a new generation of Yinmeitu products, its sales exceeded 654.38+00,000, becoming the first product with a revenue of over 10,000, which was unexpected by Huang Dou, CEO of Lianmeitu.
How can developers use the WeChat store to better promote it? How can hardware and WeChat be better combined? We might as well look for the answer from Yingmeitu.
Huang graduated from South China University of Technology in 2003 and started his own company before graduation. Influenced by the information concept of Microsoft's "Golden Star Project" household appliances, Huang made a washing machine that can be controlled by mobile phone and Internet. However, the infrastructure is not perfect and the concept is too advanced, and the company almost closed down. .
After Huang graduated, he reformed the company and introduced a bill printer called Bill Printer. As long as this printer receives the signal from the mobile phone, it can automatically print documents without the help of the Internet. At that time, it was mostly used for order confirmation of ordering websites: consumers can print orders offline through Yinfei, including product information, consumption place and time, consumption times and so on. However, the profit of the online ordering industry is relatively thin, and the threshold is low enough. The project of flying printing itself is not very profitable. So, I began to rethink Huang's products. While continuing the flight printing business project, Huang and his team started the Inmeitu project on 20 12.
When talking about why we want to make a product like Inmito, Huang said that he and other co-founders think that the popularity of smart phones has led to the disappearance of once popular photo stickers, but people have never met the paper storage needs of digital images, so they think that public photo printing equipment will be a trend in the future.
Yinmeitu is closely integrated with WeChat function, and consumers can print photos very conveniently through it. Inmeitu provides real-time photo and sound card printing services. After paying attention to the public account of Yingmeitu, users can send photos or get photos from Yingmeitu's hardware, which is equivalent to instant shooting. More innovatively, consumers can send photos with voice messages, and the printed photos will be accompanied by QR codes, and the voice messages can be heard through scanning. "This will bring unique memories to the plane photos, which will be more vivid and easy to feel the traces of the years."
Although sound cards are very entertaining, consumers usually take them seriously and add emotion to them. Huang believes that with the passage of time, the added value of sound cards will be higher and higher. Moreover, when the QR code first appeared, some people wanted to make voice messages through the App, but the user experience was not good, and the voice messages based on WeChat did not need to install the App, and users did not need to touch new things, so the acceptance cost was lower and it was easy to spread.
In addition to facing individual consumers, the Inmeitu team also sells Inmeitu hardware products online and offline. A product costs 7800 yuan, which is very popular with merchants. The initial sales of Yingmeitu products mainly rely on external agents, but the promotion of WeChat stores and friends circle provides a brand-new channel for Yingmeitu's sales.
Inmeitu also summed up the experience of using WeChat store:
1, it takes 1-3 days to apply for a WeChat store;
2. Add a product link in the background of the WeChat store. After copying the link, the merchant can fill in the custom menu or choose to send it directly to the user as a message;
3. The WeChat store will automatically read the delivery address previously stored by the user, and the user can also reset the delivery address;
4. Suggest better designing and customizing the pages of WeChat store;
5. WeChat stores can make full use of fan effect and social platform communication.
In addition, cooperation and promotion with well-known brands is also one of Inmito's strategies. At present, Inmeitu has reached cooperation with high-end consumer brands such as Haidilao, Vanke and Intime Department Store, as well as BMW and Procter & Gamble. For example, during the 25th anniversary celebration of Elle, Inmeitu participated in the venue activities, which attracted the attention and trial of many fans. Elle's own fashion genes also helped Inmeitu to do a better promotion.