When ordering takeout and ordering food online, we can't see the physical catering enterprise, the sanitary condition of the kitchen and the cooking process of the chef. Many people are worried about the hygiene of take-away food while enjoying its delicious convenience. Is the kitchen clean? Is the composition qualified? Does the chef follow the hygiene rules when preparing food? After all, food is something to eat directly. People have not seen the environment and process of food production with their own eyes, and they are still not at ease about food hygiene.
Focusing on selling, Wenling, Zhejiang Province has carried out a series of digital explorations in the field of online ordering supervision, and widely applied the digital platform of "Zhejiang Takeaway Online" to realize the closed-loop management of the whole chain of online catering and dispel consumers' doubts.
According to "China Consumer News", consumers can check the business license and other qualification information online by opening the two ordering platforms of Meituan Takeaway and Hungry. Merchants accessing the "Sunshine Kitchen" can broadcast live through the "Bright Kitchen" and check the situation of their kitchens in real time. Take-away delivery adopts disposable sealed packaging to prevent the take-away packaging from being damaged artificially or accidentally during delivery.
Wenling online catering has implemented strict supervision from ingredients to processing, from kitchen to dining table, from processing to distribution, from online to offline, from merchants to riders. What consumers are worried about, catering enterprises will disclose. Consumers are worried about the hygiene problem of take-away, so merchants disclose the qualifications of catering enterprises, and install a "safety lock" of "food safety seal" on the packaging through the cooking process of the kitchen after the live broadcast of the Ming chef. Consumers have seen the efforts made by catering enterprises for the take-away health center, and the take-away catering enterprises have opened a "display window" and given consumers a "reassurance".
When consumers order food online, they can't see the situation of catering enterprises or the production process of food. Wenling allows consumers to "see" the production environment, production process and distribution of take-away food through the digital platform, so that consumers can establish their trust in selling food. Once this trust is established, consumers will order food with confidence and order food many times, thus bringing a steady stream of consumers to catering enterprises.
The digital platform can also supervise catering enterprises. The information of take-away ingredients was uploaded to the supervision system, which realized the traceability of the source. Staff can check the online catering kitchen in real time and urge catering enterprises to do a good job in takeaway hygiene. This platform ensures food hygiene through real work and breaks through the trust barrier between catering enterprises and consumers. The trust of consumers is extremely important for the survival and development of catering enterprises.
(Hu Meirong)