1. Analyze the target consumer groups of products

Before opening a store, it is necessary to conduct a detailed market survey on the age, income, gender and occupation of customers in the selected business circle, and then formulate the operating principles of catering stores and design the store style and temperament according to these survey results.

2. Carry out useful publicity before and after opening

Some restaurant owners wait for business to come to their doors all day after opening their stores, which is called "sitting in business". In modern society, this kind of passive management consciousness is very fatal to entrepreneurs. Catering stores must strengthen the useful publicity to consumers and arouse their desire to buy. In store design, decoration style and theme activity planning, we should strive to be unique and attract consumers' attention.

3. The store decoration design should be innovative and practical

The environment and atmosphere of the store is very important, which is directly related to consumers' intuitive impression of the restaurant, thus affecting the business performance of the restaurant. Therefore, when designing a storefront, we must deal with it according to the characteristics of our own products and the characteristics of the target consumer groups. In addition, don't let customers have oppressive visual obstacles in product display, window design or front desk design.

4. Increase customers' shopping fun

Nowadays, customers not only pay attention to the results of buying behavior, but also pay more and more attention to the experience process of buying behavior. In addition to considering the product quality itself, we should strengthen the promotion of soft quality, from decoration, lighting, visual color to service quality, and so on, nothing can be slack.