How high is the success rate of opening a store? The 21th century is the century to train bosses. It has become the dream of many people to open a store independently and be their own boss. However, what shop can you open? How to open the store? It can't be done in a moment, and there is a lot of learning.

1. Why do you want to open a shop

① Emotional entrepreneurs. 958 Venture Information Network News: Most of them are emotional, and they are often attracted by some successful stores. The warm atmosphere and orderly rhythm in the stores often encourage their emotions and are too optimistic about opening stores.

② rational entrepreneurs. It can also be divided into two categories: first, it comes naturally, such people have professional skills, are trained, start from the foundation, experience various operating stages of the company, and have strong strength; The second is to stop, watch and listen. They are not in a hurry to invest, but they still have doubts about opening a shop. They want to know through various channels and find the best way.

2. How high is the success rate of opening a store

The United States has conducted a survey on the success rate of opening a store. The results show that about 81% of those who join the franchise system are successful in opening a store, and about 21% are successful in opening an independent store. Experts believe that the success of store management, Technology? It is the basic living condition: sufficient competitiveness is indispensable to truly let the store take root; Pay attention to market information and pay attention to the new form of consumer culture and characteristics, so as to avoid falling into the vicious circle of price-cutting competition when consumers tend to think rationally.

3. What kind of store to open

If you are asked what kind of store you really want to open, can you answer immediately? If you don't have a score, you want to open a flower shop for a while and a coffee shop for a while, and you are so anxious as to have 15 buckets, the following suggestions are for your reference.

① if you are full of creativity, passionate inside and radiant in appearance, you can consider running self-help hot pot restaurants, traditional snack bars, lunch delivery and other catering services.

② If you are cool with exquisite and tasteful goods, second-hand boutiques, handicraft shops and small coffee shops can make you show your talents.

(3) If you are extremely sensitive and have the complex of loving home, nurseries and kindergartens will be your favorite.

④ If you always follow your feelings and always put yourself in others' shoes, pet shops, flower shops and garden shops just need your characteristics.

in addition, you should also consider your personal personality and interests, and know the amount of funds you have on hand, so as to further understand whether the store you want to open needs special abilities, such as business development ability and expression ability, because of different business attributes, and evaluate the adaptability of the industries you are about to invest in one by one, such as working hours, working hours and working methods. Experts suggest that when you haven't decided on the kind of business to open a shop, you should participate in the briefing held by the franchisees, listen to the voices of different businesses, and personally listen to the ups and downs of opening a shop.

4. How to open a shop

Do you go it alone and open your own shop? Or invite friends and relatives to partner? Or is it to join the franchise system, and the headquarters will provide the resources for opening stores? Experts believe that if the store opened is related to past work experience and has held management positions, you can consider opening a store independently. However, if you are inexperienced, it is also a good way to reduce business risks by choosing a suitable joining system and learning management skills from it. In addition, if a partnership invests in opening a store, it must have the courage to face the disagreement of shareholders and the division of powers and responsibilities in the future. It is best for a partnership to avoid the combination of two people, and it is better to have three people, with no more than five people at most.

5. What investment factors should be considered before opening a store

A full investigation should be conducted before opening a store.

no investigation, no right to speak. The population release of the store location, the nature of the units gathered nearby, the nature of work, the consumption capacity and habits of the region, and whether there are similar stores. If there are, it is necessary to investigate their good business environment. The deeper you know the target customer level, the more you can express your needs and preferences when positioning the store. Don't take over the transferred shop lightly. As soon as some people saw the transfer of a certain store, they felt that its facade was good and the price was not expensive, so they took over rashly, but they didn't know that the target market was too small after opening the store, or even caused it? Nobody came to the door? The dilemma, but it is too late. If you observe carefully at ordinary times, sometimes you will find that the word sublet is often written on a shop, and the boss has changed one after another, indicating that no money has been made. On the contrary, some stores have not changed for several years, which shows that the store has business to do and money to earn, and its choice is correct. Generally speaking, the market survey before opening a store includes the following aspects:

① What is the surrounding environment of the store? The' good ring' of the environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some restaurants are opened next to or near public toilets, and not far away are garbage dumps, stinking ditches or dust flying outside the store, or neighbors are chemical plants with strange smells. This is a bad environment for opening a store. Another meaning refers to the prosperity of the store's location. Generally speaking, if the store is located near the station, in an area with high population density in the commercial area or on a street where peers are concentrated, this kind of store opening environment should have great advantages. In addition, the location of the three-way intersection and corner is good, and the location on the slope, remote corner and high building is not good.

② whether the traffic conditions are convenient. After the customer arrives at the store, is it convenient to park? Whether the transportation of goods is convenient; Whether it is convenient to take a bus from other locations to the store. The convenience of traffic conditions has a great influence on the sales of shops.

③ whether the surrounding facilities are beneficial to the store. Although some shops are located next to the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement. How to choose? There are two kinds of typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the pavements on both sides of the street; Pedestrians walk on the street and naturally enter the shop. However, if the street width exceeds 31 meters, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and customer tide. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop.

④ the population of the service area. Generally speaking, the more people near the store location, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various areas, such as commercial areas, tourist areas, university areas, etc. We should pay attention to analyzing this situation when opening stores in different areas.

⑤ target customer income [FS:PAGE] level. Opening jewelry stores and high-end fashion stores in areas where the rich gather is the characteristic of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where the rich gather.

there are many factors that affect the location of the store, and the factors are also very different. Why are some shops in remote alleys prosperous every year, while some shops in prosperous areas are difficult to operate? This is a philosophical saying: analyze the specific situation. A good ring of position is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a shop is by no means OK if you follow your feelings. Only when rationality and sensibility are combined can you succeed. ;