how to start a business from scratch? Many people ask this question, but few give the answer. When you start a business without capital, the most indispensable thing in doing business is capital. If you have nothing, how do you do it? If you don't have the capital to start a business, what is the first way you will think of? Starting a business without capital, let's tell you what to do through these self-made examples.

1. Blow out a multimillionaire by "firing guns"

11 years ago, a garment shop named "One Plus One" was quietly born in Guangzhou, and its boss was 21-year-old Chen Zhanhong.

11 years later, "One Plus One" developed from a family garment workshop to a fashion design company, and then "One Plus One" Industrial Co., Ltd. was established. Without capital, in 2111, Chen Zhanhong changed from a self-employed person to a big boss with more than 21 enterprises, with assets of tens of millions of yuan, and earned about $15 million a year just by exporting clothes.

With such rapid and remarkable development, besides the favorable weather, geographical location and human relations, the superb market manipulation skills cannot be underestimated.

"one plus one" industries include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, and clothing revenue accounts for 81% of the total revenue. The renewal of clothing styles and fabrics is based on seasons and months. How to keep the pulse of the quasi-market in the rapid alternation is very important. Chen Zhanhong said that he adopted the "gun-discharging tactics", that is, every time he designs a novel garment, he must put a row of "top guns" on the market to test the market demand, and then decide the amount of the second and third batches according to the sensational effect of the first row of guns.

the advantage of "one plus one" is that it bombards the market in a controlled way, and there is always room for each new product to be put into the market. Never "bomb" too much, but enough is enough. Chen Zhanhong's idea is that customers buy things just like eating. If something is too full at once, they will be bored with it and will no longer be interested in it.

a product is disposable, but a trademark is long-term. If you start a business without capital, if you are bored with the "one plus one" trademark, it will be difficult to open the future market. Therefore, when each new product sells best, the next new variety matures, so that you can constantly bombard the market with "fast" and "new" turns.

in order to ensure the "one plus one" product's "fast" and "new" characteristics, Chen Zhanhong attaches great importance to information, and strives to turn information into products in the shortest time and seize the "trendy head" of clothing. At present, there are as many as 21 styles of "one plus one" suits. Starting a business without capital, relying on "fast" and "new" can not be a shoo-in in the market. The real master of the market is the customer. Only by winning the customer can we win the market and ensure the "boom".

Therefore, "one plus one" introduced the methods of "tailor-made" and "lifetime warranty". Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. In general, the methods of "one plus one" and "tailor-made" and "lifetime warranty" are introduced. Overseas visitors, married customers and some customers with special figure can go to "One Plus One" to tailor-made high-end suits. Anyone who buys a suit in "one plus one" can also have a "lifetime warranty" and a suit that is fat and does not fit can also be modified to fit. This "one plus one" clothing store specializing in suits has expanded from one to seven, which still can't meet the needs. 2. A handyman earns 511,111 yuan a year

He is a loser, a liar and a deserter in the shopping mall. No one takes him seriously because he has no conditions to compete with others. So, how does Su Hongda get ahead? Entrepreneurship without capital is far ahead on the road to success, making the company earn more than 511 thousand yuan a year? Su Hongda was not uncommon last year. At the age of 35, he was still a handyman in a factory. His monthly income could only support a family of three, and he needed his wife to do some odd sewing work for others to help make up for the family. The 35-year-old was a turning point in HTC's life. One day, he passed by a real estate agency near his home and found the staff inside dozing off. Although the sale of buildings was busy at that time, it happened that only the real estate company was deserted, and the building materials posted at the door were few and far between, with the news of the company's resignation attached. HTC suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to start some small businesses, his mother-in-law had a lot of savings, so he decided to discuss it with her. When he started his business, he cut the customer introduction fee to a minimum and only took half of his commission.

In addition, he adopts the policy of "stalking and beating", and he is not afraid of wasting his breath. He constantly introduces the house suitable for his customers, and he will never give up until the last moment-the other party finally finds his ideal house. Many customers come to real estate companies to buy houses, but they don't have any ideas in their hearts. If salesmen know how to grasp their psychological weaknesses and serve them sincerely, customers will naturally rely on you and won't go to other real estate companies to buy.

3. Borrowing chickens to lay eggs

In modern economic activities, many people will borrow money from chickens to lay eggs, invest in production, earn back money and develop their own strength. This business strategy is also called "debt management, no money to travel all over the world." However, today, when everyone knows how to borrow chicken to lay eggs, "chicken" is not so easy to borrow, so we have to pay attention to many techniques. Giving people the word "trust" is the fundamental solution in the technique of borrowing chickens.

In Guangzhou, Yue Yaxian, a private entrepreneur with a multi-million-dollar asset, was so poor at home that year. 36 yuan's salary depends on whether he does it or not, not to mention getting rid of poverty, and even making a living is difficult. He is determined to make a career. When starting a business without capital, I thought that my neighbor Aunt Pan had several sons in Hong Kong, so I borrowed money from her. Began to borrow 11 yuan and promised to pay it back in a week, but he didn't touch the money at all, just locked it in a box and returned it on time when it was due. After a month, he borrowed 21 yuan from Aunt Pan, and she decided to return it. He didn't need it, and the original money was refunded at a higher interest rate. After borrowing and paying back again and again, half a year has passed and I really haven't used any of the borrowed money. When Aunt Pan repeatedly praised her as "trustworthy", Yue Yaxian told her the idea and difficulty of setting up a "small shop for the convenience of residents' lives". Aunt Pan was really cheerful, and smiled and comforted him: "Don't worry, Yaxian wants to set up a shop, so it's no problem to lend you 11 thousand yuan." In this way, Yue Yaxian raised venture capital with good "reputation". Money is the hard capital for investment and entrepreneurship. For those who have no money or lack of financial resources, they can get what they want if they can borrow money. China Bank has more than 211 billion personal deposits. If you are a businessman with credibility, you will never have to worry about lack of money.

4. The rich man with a million dollars around his waist

Huang Guangyu finally understood this truth. The 22-year-old boy from Shantou, Guangdong Province hasn't figured out how to make money. He is a wholesaler of household appliances. There are many businesses in his hometown, and the competition is fierce. He feels that there is room for survival, and he goes north in one breath and runs straight to Inner Mongolia. Inner Mongolia is very big. Huang Guangyu wandered around for a year and didn't make much business, but he learned the trick of making money from the honest personality of Inner Mongolia people. Before the Spring Festival in 1987, he turned from Inner Mongolia to Beijing and returned to Shantou's home for the Spring Festival. Because of the tight ticket for Spring Festival travel rush, he stayed for a few days, bored and had nothing to do, so he strolled around the electrical appliance store in Beijing and tried to contact some business when he met a friendly clerk and boss.

With honest personality, Huang Guangyu does not "hack" the money he shouldn't earn, and gives the profits to customers to the maximum extent. Even Huang Guangyu himself didn't expect to start a business without capital. After three days of shopping, he actually got an order form of more than 1 million yuan. It's a real blessing. Huang Guangyu felt that he had got the knack of business and the door of wealth. You must be brave in the right path on earth. Over the past year, Huang Guangyu started with a joint venture with Beijingers to establish Gome Electrical Appliances in niujie. Although he is far from great strength, Huang Guangyu has a real demeanor. He bought the best and most popular goods, but sold them at the lowest price in the city. Before long, colleagues in Beijing and Tianjin all knew that there was a Huang Guangyu in niujie who was not a "black" person. Huang Guangyu relies on honesty, wins credibility and does business. His wholesale business is growing by leaps and bounds.

a year later, he started retailing again, which is more trivial than wholesale. The competition is also more intense, and the owners of various electrical appliance firms are trying their best to attract customers, each with its own clever tricks. Starting a business without capital, Huang Guangyu, despite the changes in the business world, still holds on to his old ideas and gives his credibility in a down-to-earth manner. And this time, he is more sincere than before, and he has set up a "maintenance station" himself. As long as the goods sold in his shop can enjoy the after-sales service of his "Yahua Electrical Service Center". Today, Huang Guangyu's Shantou Gome Enterprise Corporation has seven branches in Beijing, with an annual turnover of tens of millions of yuan, and he himself is already a rich man with millions around his waist.

5. From a tramp to a millionaire

Feng Zhijiu was a tramp, wandering everywhere, and despite all the hardships, he was as poor as a bell. In 1991, Feng Zhijiu followed millions of gold diggers to the Pearl River Delta, only to find that it was already overcrowded. He wanted to work in a factory, but the factory refused to accept him because of his age and lack of skills. Feng Zhijiu was bored, so he wandered around the factory areas, and saw the workers running to the small shops in the street with lunch boxes after work, and the hungry vagrants in the street. When his mind turned, why didn't he open a small shop for migrant workers to eat? < P > So he rented a private house as a kitchen, picked up two barrels of food every noon and evening, and sold them to the homeless people. At the end of the day, he could earn 31 yuan. As soon as Feng Zhijiu's small restaurant opened, it attracted many customers like flowers attracting butterflies. His main trick in business is low fees. At that time, the lowest price of fast food in restaurants in Guangzhou was 2 yuan, but he was always 1 yuan. If you start a business without capital, who won't come to 1 yuan for dinner? Feng Zhijiu worked hard for a month, and after checking out, he earned 2111 yuan in addition to expenses. Later, he added tables and stools, hired temporary workers, expanded the facade, and sold powder for breakfast and rice for dinner every day, all for one yuan.

in this way, there are at least 511 customers every day, and at most there are more than 1111 customers. The secret of his earning money lies in small profits but quick turnover. In fact, every meal in 1 yuan doesn't earn money, but with good intentions, you can earn a few cents. If you can sell 1111 meals a day, you can earn 311 yuan, which is 9111 yuan a month. A tramp has become so good at business. After several years, Feng Zhijiu has been worth millions of yuan. Until now, his fast food is still priced in 1 yuan. People call him "1 yuan enjoys a lot of money".

6. Self-made female college student

Li Suer is gentle and warm, with a scholar's face, calm and kind. She was born in the physics department of Sun Yat-sen University, and was once the vice president of the Student Union. Full of ideals, I am ready to take the academic road, devote myself to the country and the nation with science, and hope to benefit mankind in the future. However, in 1957, the political storm in the Mainland made her suffer great psychological trauma and hurt her family. honest and frank's husband was reduced to "Rightist" overnight, and she herself was labeled as "Right opportunism".

from then on, endless torture befell her. In 1958, she left the land where she grew up and came to Hong Kong with four Hong Kong dollars. In principle, she can get the support of her father in America. However, the distance between the two places is long. Starting a business without capital, she persisted in her struggle with the scientific spirit of a scientist. She, with a strong personality in her gentleness, started her family from scratch and started from the lowest job. A young man with the ideal of being a scientist entered the ranks of factory women workers. Science is practical, and she is also silent and practical. There are always storms in life, and there are also high and low tides. Even scientific experiments have to go through thousands of times to succeed. Madame Curie's indomitable spirit inspired her to work, cram at night, go to English college and be admitted to technical college. Five years later, her husband also came to reunite. Later, her three children were all grown up and sensible, and they were as strong as their mothers, not afraid of difficulties, and immersed themselves in entrepreneurship. She started a factory from the foundation, opened a processing factory in her early years, and it was difficult to start a business. She started by renting a few hundred square meters, and today the factory is 7,111 square meters, and the factory has increased nearly 11 times. At that time, toys and doll clothes were produced and processed by famous American factories, mainly sewing. Three years later, she began to set up her own factory. She runs a hardware factory, starting from making ordinary household products (such as nails) and gradually developing towards high-quality products. Starting a business without capital, today, she has become the founder and general manager of Huawen Industrial Co., Ltd. Many of her products have reached the level of patent application from principle to appearance, which shows that her products are highly original. For many years, she insisted on producing household products, and in recent years, she expanded her business to produce household electrical appliances. Products are exported to Europe and America. 7. Making money magician

In p>1982, Zhou Chaoren, who had just put down the "young crops" or the Red Cross health box, was only a 24-year-old young man. The "barefoot doctor" lost his qualification to practice medicine, which also meant that he would return to the ranks of farmers. Entrepreneurship without capital, in the Chaoshan plain with a large population and a small population, "there is no gold in the field" is an old jargon that everyone knows. One day, Zhou Chaoren, who was in a hurry at home, was drinking morning tea in the town when he heard that Shanghainese love candied fruit, and all men, women and children love it, regardless of the maggots in the preserved fruit salting tank. Zhou Chaoren is a man with calculation. He thinks that almost every local family has a big salting jar. Every year when fruits are harvested, they sort out the inedible fruits and pour them into preserved fruits, which can't be eaten. If these things are taken to Shanghai, they may make money. So Zhou Chaoren scraped together 71 yuan's travel expenses and carried 31 kilograms of candied fruit to travel to Shanghai.

when he arrived in Shanghai, he carried candied fruit to several food stores in succession and got almost the same answer: "Without the state-owned collective industrial and commercial license, I can't do any business with you!" That night, he spent under the eaves of Nanjing Road. Keep a big bag of candied fruit and worry straight. As one door closes, another door opens. In Rosty Yi, a fellow countryman from Chaozhou met him and promised to help him out of trouble. With his business license, bank account number and wholesale ticket, the fellow countryman quickly sold 31 kilograms of candied fruit for 168 yuan. The fellow villagers paid Zhou 111 yuan in cash and left. Although 111 yuan was not a huge sum for Zhou Chaoren at that time, what excited him even more was that his peers earned 68 yuan in 11 minutes with a business license, making money like a magician. He secretly vowed: I also want to be a money-making magician.

when he returned to his hometown, Zhou Chaoren got three kinds of business licenses: state-owned, collective and individual. In February of that year, he averaged 1 per kilogram. 9 yuan's cost is to buy nearly 1 tons of candied fruit in his hometown and travel to Shanghai again. Because he holds a variety of "versions" of business licenses this time, his candied fruit business is particularly prosperous. This time, he made a net profit of 1,511 yuan, which is his income as a "barefoot doctor" for six years.

This success has made Zhou Chaoren more ambitious. He set up a "preserved fruit purchasing station" in his hometown and rented an apartment in Shanghai. Every night, according to the sales trend of Shanghai candied fruit market, he asked his secretary to make a production plan and telex to his hometown. There is no capital to start a business. At the same time, one of the long-distance transport fleets that Chaozhou sends to Shanghai every day is chartered by him. A few years later, Zhou Chaoren