in order to realize the terminal marketing, wine companies try their best to do various promotional activities, but these promotional forms are commonplace for consumers, old-fashioned and not new. For example, 1, sales promotion by salesgirls: 2, free drinks; 3, giveaways; 4, winning prizes by opening bottles; 5, sweepstakes; 6, performances; 7, bottle opening fees for waiters; 8, vivid promotions at hotel outlets, and so on. As for the liquor enterprises, the catering channel is also a piece of "fat meat" for liquor brands to seize the market cake. Therefore, in the process of sales, the behavior consciousness of "everything is inferior, only the promotion is high" is full of the marketing ideas of the whole wine market in various wine brands.

However, consumers are "numb" by the common promotion methods, so how to achieve their own brand in the terminal promotion activities; How to attract consumers' consumption; How to realize rapid terminal sales has become the most concerned issue for manufacturers and distributors. Through years of practice, the author thinks that we can start from the following nine aspects to realize the marketing. , to achieve sales.

1. Building a marketing iron army team

A good team is the key to winning the battle. Marketing is not only about products and brands, but also about human factors. A cohesive and effective team is a favorable "magic weapon" to seize the market. In order to realize the rapid marketing of the terminal, liquor enterprises must have an iron army team, a team that can be good at fighting, dare to fight, and be able to achieve multiple firsts, speed first, execution first, dedication first and efficiency first. These are the powerful guarantees and prerequisites for realizing the rapid marketing of products. Of course, a team with high execution and high combat effectiveness was not built in a day, which requires systematic building, systematic training, standardized training and devil-like training.

2. Improve the rate of product marketing

The market pays attention to speed. With a good marketing team, it is necessary to quickly and comprehensively market the market.

why does coca-cola sell so well? One of the most important reasons is that it has achieved the ultimate market share. Coca-Cola can be seen in all shops in the streets and lanes, and consumers can see it everywhere. If they see it more, they will naturally buy it. Therefore, if liquor enterprises want to realize terminal marketing, they must improve the market share of products. Hotels, circulation and supermarkets must ensure that consumers can see all the goods wherever they can. Whether they are making images or selling products, they must ensure that products can be seen everywhere. When consumers walk into any store, they can see a certain brand of wine, which will naturally deepen his impression. When he sees it again, he will recall that this product can be seen in many places, and it should be good, which will lead to buying behavior.

3. Make terminal vivid to the extreme

Improving the market share of products is an effective means to realize effective marketing, but making terminal vivid to the extreme can play a better guiding role.

The terminal is vivid, and Wang Laoji is a model of fast-moving consumer goods industry. Every day, people are sent to post materials such as POP, and posters of Wang Laoji can be seen everywhere. Liquor enterprises also need to learn from Wang Laoji's practice. At the terminal where they can do it, they will create a sales atmosphere through the image display of materials such as POP, exhibition stands, matches, doorknobs and flags, which will give consumers a strong visual impact and make consumers feel impulse to buy, thus realizing sales.

in addition to the comprehensive display of materials, the terminal should be animated with frequent inspections and additions to ensure that it can be seen at any time. In addition, we should also do a good job in the display of products to ensure that products can be displayed in the most conspicuous position at any time, which will always impact consumers' vision.

4. Improving brand reputation

Brand reputation is one of the components of brand power, which reflects people's goodwill and trust in a brand in the market, and it is an important part of modern corporate image building.

Many liquor companies with a certain reputation in the local area have a certain reputation in the local area, but their impressions on consumers are not very good, which leads to low reputation of brands in consumers' hearts and low loyalty of consumers to brands. Improving brand reputation and grasping consumers' minds can also play a very good role in product marketing.

To improve the brand reputation, we can consider the following aspects: for example, enterprises actively participate in solving special social problems; Accurately meet the special needs of the public; Let the brand of the enterprise merge with the special time and space; Occupy important communication sites; Sincerely serve special consumer groups; Clever connection between special people and organizations; Seize major social events in time; Standardize corporate behavior and establish a good corporate image; Participate in social welfare activities, such as subsidizing college students.

5. Improving brand affinity

Besides improving brand reputation, brand affinity is also an important factor to capture consumers' minds.

brand affinity refers to the measure of consumers' feelings towards a certain brand. When consumers regard a brand as an indispensable friend in life, they have a sense of familiarity, intimacy and trust, and agree with its social status and significance, we think that the brand has brand affinity.

A brand with affinity is easy to be recognized and understood by consumers, thus forming brand loyalty. Brand affinity also helps to establish brand differentiation. With the continuous innovation of production technology and the comprehensive and extensive application of marketing strategies, the trend of similar products competing for the market is increasingly strengthened, and the differences between similar products are decreasing, so the focus of competition will shift to brand competition. It is very important to establish a high brand loyalty among consumers, so that consumers can resist the temptation of other brands. Brand affinity makes products different by increasing intangible value. From another point of view, the article comes from China Wine Network. Consumers often have inertia when purchasing goods, and will not choose unfamiliar goods. Brand affinity is conducive to eliminating the psychological barriers that form consumers and resisting or alleviating the impact and influence from other brands.

to improve brand affinity, the most important thing is to interact with consumers and pay attention to them. For example, we often carry out some activities aimed at consumers, such as XX trials, XX competitions, advertisement solicitation activities, prize-winning questions and answers, etc., so as to let consumers participate in the interaction as much as possible.