location determines life and death, and location determines flow. We say that "the catering business relies heavily on traffic", and opening the store in a place with a large number of people has the premise of doing a good job.

opening a store on the people flow line has a large base of potential customers, high exposure and high visibility, which is a kind of traffic thinking in itself, which is essentially consistent with the traffic thinking of the Internet. Of course, it also solves the problems of "accessibility" and "convenience" required by offline stores. A restaurant is lined up, and a restaurant is empty. You will definitely choose the one with someone! The deep reason of conformity effect is safety. With so many people waiting in line, the food must be better, and the risk of trial and error is reduced.

another deep-seated reason is that people naturally love "grabbing", and "fighting" is the hidden meaning of ensuring self-survival in the process of human evolution.

it's not "LOW" to put it at the door, it's not low-end to clearly mark the price, and it's not clumsy to display the preferential activities in the store! If you want to convert guests into the store quickly and efficiently, you must show the factors that guests care about.