There are more and more p>Internet users, and businesses should pay more and more attention to the development and utilization of this huge market. At present, there are many enterprises that use the Internet to promote themselves in the catering industry. According to incomplete statistics, by 1995, the number of outlets in the catering industry had reached 2.493 million. So how to stand out among many catering enterprises and shape their own characteristics to attract online users?
Positioning should be accurate
Instead of building your own homepage, you can build your own Web page under a super-site, which is often a Web site built by an industry leader, including pages of several or even hundreds of companies. The reputation of the owner of the super network will have a positive impact on the reputation of each member of the network. For example, when I was looking for catering enterprises, I went to China Food Network, where I could find tens of thousands of catering enterprises and related information. It is convenient to find. If the outlet developers of catering enterprises are good at using the dependence psychology of users, then the enterprises have taken the first step of success.
Web site developers who highlight individuality often ignore the personalization stage of Web site development. In fact, the appearance and feelings of the site are the most powerful portrayal of the image of catering enterprises. A series of factors such as writing style, fonts, pictures and technology can express an approachable image of catering enterprises, or a traditional and credible image, or an unconventional image, or an image with advanced technology.
The rise of e-commerce has also brought opportunities and challenges to the catering industry. However, before being completely unsure, all catering enterprises are watching and waiting to see what happens. Therefore, catering enterprises are also very cautious when conducting business. In fact, catering enterprises can cooperate with banks, credit organizations and trust companies and accept credit card payments at outlets. Display the credit card logo on the outlet, indicating that the enterprise can accept the credit card. The general psychology of users is that enterprises with credit will accept credit cards in business activities, so banks, credit organizations and trust companies will sign contracts to provide guarantees for users, which will eliminate users' doubts.
catering enterprises can provide menu and orders to users, and users can freely choose their favorite dishes, submit them to the e-mail box set up by the enterprise, and then pay the deposit through the financial account set up in the outlets. When doing this, we should provide a credible promise of returning the order, and we should abide by this promise, which is a crucial step to eliminate the user's hesitation. Attract repeat customers
Generally speaking, the more repeat customers visit the outlets, the more catering enterprises can achieve the purpose of surfing the Internet. Business executives want users to visit his website and like his content, and also add his website to the user's bookmark list. So how to attract repeat customers? Content Update Tip: As far as online is concerned, many catering enterprises do not have this service. On the Internet, an e-mail service called URL-minder will notify users when there is any change in your Web site, and catering enterprises can also take this prompt service. In order to attract customers, catering enterprises will offer seasonal dishes, special dishes and so on. If this service is integrated into Web outlets, users who log in with the support of this service will receive e-mail notification, making users want to visit the outlets again.
Free gift service: In order to attract more customers, catering enterprises must constantly introduce special services and grasp some special days such as Valentine's Day, Christmas and anniversary. A service area can be opened for users to register some special days on the outlets. Catering enterprises should write down these days, notify users by e-mail a few days before these days, and explain that users who come to eat on these days will enjoy a free gift service and send their blessings. In this way, based on the concern and concern of enterprises, users will definitely come if they want to have a banquet (if they are in the region).
Launch serial stories: generally, mini-romantic novels that conform to users' psychology are used, and the whole story is not told to visitors, but divided into several parts. A story is published on a Web site regularly, and users who are fascinated by the story will return to the site again and again to read the whole story, so that the image of the enterprise has a concept among users and actually sells themselves.