I. VI Operating Steps of Corporate Image Design
1. Define the core values and goals of the enterprise.
Before VI corporate image design, enterprises need to be clear about their core values and goals. This is the foundation of corporate image, and it is also the key to establish emotional connection between enterprises and consumers.
2. Conduct market research and competition analysis.
Understanding the market and competitors can help enterprises find their own positioning and differentiation. Through market research and competition analysis, enterprises can understand the needs and preferences of target consumers, thus providing reference for corporate image design.
3. Develop VI design scheme
VI design scheme includes enterprise logo, standard font, standard color, standard layout and other elements. These elements need to be consistent with the core values and goals of the enterprise, and also meet the aesthetic needs of the target consumers.
4. Design company logo
Corporate logo is the core of corporate image, and it is the logo and representative of enterprises in the market. When designing enterprise logo, we need to consider the image, color, font and other factors of logo, as well as the fit with the core values of the enterprise.
5. Design standard fonts and colors
Standard fonts and colors are an important part of corporate image. They need to coordinate with the corporate logo and meet the aesthetic needs of the target consumers. Choosing appropriate fonts and colors can enhance the consistency and recognition of corporate image.
6. Design standard layout
Standard layout is an important part of corporate image design. Including corporate documents, advertisements, website design and so on. Through the unified standard layout, consumers can feel the unique style of the enterprise on different occasions.
Second, create a unique corporate image.
1. Establish a unique brand story
A good brand story can make consumers feel excited and have a good impression on the enterprise. Create a unique brand image by telling stories about the development process, brand concept and social responsibility of the enterprise.
2. Pass on unique values
The values of enterprises are the core of corporate image and the key to establish emotional connection between enterprises and consumers. By transmitting unique values, enterprises can establish deep emotional ties with target consumers.
3. Innovative products and services
Innovation is one of the important means to create a unique corporate image. By constantly introducing innovative products and services, enterprises can stand out in the market and establish a unique brand image.
Step 4 interact with consumers
Interaction with consumers can enhance consumers' sense of identity and loyalty to enterprises. Interacting with consumers through social media and offline activities to understand their needs and feedback can help enterprises better shape their unique corporate image.
Conclusion: VI corporate image design is an important means to enhance brand image and create unique style. By defining the core values and objectives of an enterprise, conducting market research and competitive analysis, formulating VI design scheme, designing enterprise logo, standard font and standard color, and designing standard layout, an enterprise can establish a unique brand image. At the same time, by establishing a unique brand story, conveying unique values, innovating products and services, and interacting with consumers, enterprises can further shape a distinctive corporate image. The importance of VI corporate image design can not be ignored, it can not only enhance the visibility and reputation of enterprises, but also bring more business opportunities and development opportunities for enterprises.