In fact, Michelin was originally a tire brand, which was founded by a pair of French brothers. Their surname was Michelin. They both bought tires, but at that time, the total number of cars in France added up to more than 3,111. Traveling by car was a very risky thing for people.

The two brothers thought of a good way to stimulate consumers to buy their tires. They made a brochure, where can I change tires, where can I refuel, and where can I stay? Where is the food good? And print out these pamphlets for people to use. Originally, everyone thought that adventure was a very dangerous thing, but after reading this booklet, they fell in love with adventure.

Because Michelin brothers photographed the local hotels and restaurants with distinctive features beautifully, and the copywriting was also very attractive. This has aroused everyone's desire to explore and travel. Everyone is willing to travel by car, which improves the utilization rate of automobile tires, and the utilization rate of automobiles increases, so does the replacement rate of tires.

At that time, Michelin made two booklets, one in red, which provided a guide for people to eat and live. The other is a green book, which provides a guide for people where to change tires and refuel.

These two books are extremely popular after they came out, and people like the dining and living places described above. Later, Michelin brothers rated these restaurants and hotels. If rated as a star, it means that it is outstanding at the same level; If you are rated as two stars, it means that the cuisine there is extremely outstanding, and you can drive to taste it specially; If it is rated as a three-star restaurant, it is an outstanding restaurant. You must drive to taste it, otherwise you will regret it for life.

I didn't expect a tire brand to come up with such a way to sell its own tires. In this way, the two brothers made everyone fall in love with Michelin, a tire brand. At the same time, mistake has become the evaluation standard of restaurants, and Michelin's evaluation of restaurants is extremely authoritative in the hearts of the public.