1, the digital image market is depressed. Is this answer official?
2. Kodak's powerful technology. It is true that Kodak is indeed an established enterprise with abundant technology accumulation! But HP is even more so! Especially the word "digital" in "HP Digital Influence Pavilion", if it is true, it seems that HP has stronger technology, hehe! One uses silver salt technology and the other uses digital spraying technology.
Kodak is getting off. Excuse me, is this an official statement? I really don't know this! Besides, one company didn't make money for many years, and another company just came in and made it, hehe! There are corporate culture, strength, structure, timing, historical period and other factors! Can't simply doubt and summarize!
What does 4HP depend on? Relying on the industry's first investment in printing and imaging technology, the acquisition of ideal team, and the advantages based on digital storefront hardware (does Kodak storefront need computers and printers? ), so, if you say advantages, you can say a lot!
It seems that there are few digital cameras. If fewer people use it, it will be smooth. So this is understanding. First of all, digital camera is the hardware foundation or tool in the field of digital imaging, but it cannot represent the field of digital imaging, just as apple is a fruit, but the fruit is not an apple. Well, about cameras, if I remember correctly, sometime in late 2005 or early 2006, HP officially withdrew from the camera market. This product HP lost, but honestly withdrew from the market, those ugly 707 607 and so on, like oh, hehe really not so good!
6. There are many industries in every city. But just like people in every city are cooking, what's more? How does Kodak dominate? Who can challenge it? Who else? Fuji? Or Jinming Digital? Another question, can consumers get the maximum benefit from monopoly? Just like the emergence of China Unicom is to adjust the monopoly position of China Mobile, hehe, the progress and healthy development of any industry almost need a lot of hands!
7. I didn't find the gimmick in the dictionary, but I heard it, hehe! The reason why HP created it is also its advantage. From national employment to the choice of investors, it is meaningful! New technology, lower cost, isn't that what we humans have been pursuing? How can an enterprise with decades of history put a project that has been done for three or four years on the homepage is a gimmick! After careful analysis, what are the benefits of HP? That initial cost? Certainly not, hehe! The benefit of HP lies in selling professional printing equipment, consumable products and hardware equipment, and creating brand-new brand value!
Ha ha, the following is my answer, officially started, pure manual input:
Hewlett-Packard has been planning this project since 2005, with its first store in Wangfujing Street, Beijing. However, at the beginning, because of the cooperative agency, the cooperation collapsed after a while!
The real start of the project testing phase is in early 2006!
China and India really started this project in the world!
At the beginning, there was only Beijing in China, and the partner was a wealth creation company under the well-known company colorlife in the industry! Colorlife is responsible for the video software part of HP digital video store, and Chuangfu Company is the sole distributor of HP Company in this stage of the project.
From March 2006 to April 2007, it was a large-scale test and experimental stage of this project. There are more than a dozen stores at the peak. However, there are also some problems, such as the store format is not complete and mature, and various tests of well-known universities and community formats are not representative. Moreover, most stores are not affiliated, but directly opened by the general agent, so the store operation data can not fully express any reference significance. Due to the limited strength of the agency, it is difficult for any bottle to integrate their professionalism with HP's powerful resources. I believe that the confidence of shareholders, the special historical period before the Olympics, the interruption of HP's continuous investment and other factors have indirectly or directly affected the expected development of the project! The progress of the project in India has also changed. Therefore, HP has decided internally that it has not yet reached the stage of large-scale expansion. The project almost ran aground. From May 2007 to June 2007 165438+ 10, this project has actually been in the stage of independent maintenance of agents and internal stagnation of HP, and the project leader and outsourced project assistant in HP have changed. An HP employee who used to be a hardware salesman was in charge, and the input of the outsourcing staff was terminated.
After another cold winter, in April 2008, the project was restarted and officially invited to join.
What we know is that this is a complicated project growth history.
But what is certain is that everything HP has done has been objectively evaluated by market research companies. Big companies burn money but don't destroy it. The 6R low-cost printing technology of American Utra professional printer, the long testing period, a large amount of upfront investment, the increasing confidence of the general agent shareholders, the professional industry experience and high-quality industry employees, and the strong support of HP IPG will not make people have too many questions about the emergence and growth of this project! Because it is impossible for someone to design a meaningless game for everyone to play in order to mobilize these resources!
However, how to position this product in the field of digital image service, how to add more distinctive service highlights (I hope it's not the technical comparison between printing and printing, which ordinary consumers can't tell), how to strengthen the cooperation between agents and manufacturers Hewlett-Packard more closely, and how to strengthen and standardize the store management of terminals are all serious constraints on its development!
It should be said that this is a good project. Don't look at Kodak, but it's a different product from Kodak!
I hope to see the high-profile admission of "HP Digital Video Gallery" in the future joining exhibition!
I also believe that it can give investors a satisfactory return!
In fact, both HP and Dai Zong have come up with some practical solutions, but unfortunately they have not been realized in the pre-test stage!
Interested parties can try to make several plans!
In a community, use a production center to drag two to five stores around! This production center can be an all-round big store or a production center in the house where the clerk rests! This benefit is obvious, which reduces the rent of the storefront (the production center does not need street resources at all) and increases the photogenic rate of the storefront, such as "I love my home" and "Kodak", which is the video rate! Another point is to provide a kind of welfare for store employees (at present, only the catering industry is responsible for the accommodation of shop assistants)-increasing labor time and labor intensity in disguise! Thirty years ago, I said I was going to be sentenced, but when the workers' pay and return can be directly proportional, it's nothing, just like the catering industry. Who is the 8-hour working day? Who gets paid more? This is the de facto industry standard, hehe)
Our question is-how long will this return take?