In recent years, the product quality of China's West Point industry has generally improved, many domestic and foreign West Point brands have been deeply rooted in the hearts of the people, consumer demand has become more hierarchical and diversified, and the construction of marketing networks and channels has become the focus of competition among merchants. The following is my business plan for West Point Store for your reference. Welcome to read it!

The business plan of West Point Store 1

1. Thinking

(1) Why should I open a bakery? (first find out your real motivation to open a shop? )

(2) When am I going to open the store? Have all the funds been put in place before deciding on the timing of opening the store? )

(3) Where do I want to open my shop? (Does the rent meet your own capital budget standard? )

(4) What does my store want to sell? (Do you know what baking categories and local sales characteristics the store will sell in the future? )

(5) Who am I going to sell my shop to? (Will you master the bread-making technology yourself or hire a master in the future? )

(6) Who will run this bakery after opening the store? (Do you run it directly by yourself or hire an outsider to manage it? )

(7) How much money am I going to open this bakery? How much money do you have? )

(8) How am I going to run this store? (This is related to the decoration and business style of the store. Is it in line with mainstream customers' hobbies? )

Finally, opportunities are always reserved for those who are best prepared.

2. Principles

1) When opening a store for the first time, you don't need to be ambitious, but it is suitable for your own strength, but necessary decoration is indispensable.

2) the investment is controlled at 51,111. The area should not be too small. Policy and equipment problems.

3) whether it can be positioned as differentiated operation of healthy baking shops in the market.

3. Feasibility analysis

3.1. Disadvantages and threats

1) There are several local baking shops, which are brand-oriented and chain-oriented, with strong competitiveness.

2) The production process of a certain product is not exquisite enough.

3) the marketing management ability of the store manager (mainly manifested in: sales eloquence, making promotion plans in combination with the actual situation, and tapping potential markets).

understand the types of bread and cakes that customers like, passenger flow, customers' one-time purchasing power, and the main customer categories (women/students, age groups), and understand the influencing factors of customers in different sections of Youxi.

Precautions

1) Baking shop is an industry with high customer loyalty. Therefore, you should ensure the quality of products from the very beginning. Two: At present, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery is equipped with QS system, and if your store fails to meet the requirements of QS in terms of area, it will be forced to close. However, I personally estimate that this will not be realized in the short term (for the time being).

2) Taste and hygiene are also important factors for consumers to consider when making purchases. Hygiene is the premise, while taste is important for attraction. Repeat customers? Crucial;

3) Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors in descending order.

4) Evaluate the daily output capacity: How much can be produced in a day and how many products can be made.

4. Analysis of financial situation

4.1. Capital budget

1) Generally, a storefront of 31-51 square meters needs about 51,111 yuan, including equipment such as ovens, wake-up boxes, refrigerators, mixers, operation desks, etc., regardless of rent. The investment of tools and tools, such as baking pans, various molds and knives, is about 2,111 yuan: about 5,111 yuan for shelves and display cabinets; The remaining raw materials, working capital for business license, etc. are about RMB 1,111.

2) The equipment is mainly used.

3) working capital (at least 31% of the total investment)

4) store rent (8% ~ 17% of the predicted monthly turnover is recommended), store type (depending on the nature of business), lease period (usually 3 ~ 11 years), decoration+space dynamic design (depending on budget, product category and store style).

equipment

oven

wake-up box

refrigerator

agitator

console

cashier can use personal computer and scanner to make

various molds and knives

raw materials

5. product positioning and differentiated marketing

1) boutique route: donuts can be referenced for a few products.

2) Health-care (nutritious) bread features:

Characteristic category materials and ingredients Target audience

Breakfast bread Student breakfast

Germ bread Wheat germ is mainly suitable for people with weak gastrointestinal function

Brown rice bread 61% brown rice, 41% rye flour obesity, diabetes, Eating

algae bread can promote blood circulation for patients with atherosclerosis and heart disease.

Weight-reducing bread and wheat bran products contain a lot of cellulose as raw materials.

Concept induction of sugar-free bread.

Concept induction of children's bread is mainly used as a gimmick.

3) Personalized management: customers can DIY birthday cakes and guide consumers to make birthday cakes by hand.

4) the strategy of baking and selling now. After the croissants are ready, they are not in a hurry to be baked immediately, but are refrigerated and baked when the guests need them.

5) Some low-priced franchise methods mainly focus on increasing popularity: croissants, yellow rice cakes in three lanes and seven lanes, and honey buns.

6) For example, a store is mostly made in 1.5 yuan, so it can make small profits but quick turnover.

6. Store location and decoration

1) Finding a good place to open a store already has 51% success factors.

2) A large number of glasses and mirrors are mainly used, and cream yellow and brown are mainly used.

3) Try to look bright and tidy. The light should be soft (emphasis). The color should be suitable. If the store is big enough, you should set up some leisure seats and provide a small amount of drinks, which will not only increase the mood and create a warm and romantic atmosphere, but also facilitate guests to rest and have a light meal and snacks.

4) The ideal baking shop should be located at the entrance and exit of a large residential area, near the vegetable market, beside the bus stop, etc. In short, it should be in a place with a strong atmosphere of life.

7, customer consumption behavior and target customers (combined with local)

The target consumer groups are groups with certain consumption capacity, mainly women, students and children; Her (his) habit is to use West Point as breakfast or midnight snack, usual snack, birthday cake, etc.

8. Sales channels

1) One of the main ways: having some sales, wholesale and agency channels such as schools, Internet cafes and KTV. Sales mainly rely on the storefront to sell finished products, and customized and delivered to the door according to customer requirements.

2) Some small baking shops contact the trade unions of neighboring factories, enterprises and institutions, and make birthday cakes at low prices when employees of these units celebrate their birthdays. Establish a weekly sales network, telephone booking, etc. In a word, there is competition in everything, and key health should have its own characteristics.

9. Marketing and promotion strategy

1. Membership system.

2) On the bread shelf or on the bread, the special advantages of making bread (artistic design) are marked with a card cute, and an attractive name is given, which will make your carefully baked bread become a super salesman and sell it to customers.

3) Fair-price milk shall be placed on each bread bar, clearly marked and labeled.

The business plan of West Point Store 2

Throughout today's society, people are paying more and more attention to eating, and three meals a day are becoming more and more varied, especially breakfast, which pays more attention to simplicity rather than simplicity. This is especially reflected in many modern white-collar workers.

in this way, we need to open a modern and open fashion cake shop that integrates tradition and innovation. Let customers get rid of the irritability behind the fierce social competition when they are busy or spending in leisure. It also gives them more understanding and choices about catering.

As for the traditional cake industry, it is facing huge industry competition. We need to stand out from the competition, build a brand slowly, and a series of products with good reputation.

our products cover: Chinese, Japanese and western cakes, various Chinese and western cakes, desserts, cheese products, fresh fruit and vegetable drinks and tea. All our products will have to focus on the concepts of fresh green, health and fashion. Realize the mentality of modern consumers seeking differences in products.

in addition, we will also build an e-commerce platform, which will facilitate customers and consolidate ourselves through hard promotion, so as to realize double-line profit and achieve final benefits.

We will strive to create more social values around one idea to meet the needs of different consumers. While consumers are satisfied, they will win more word of mouth in order to build and promote their own brands and realize profits.

company description

our company is a company involved in the catering industry, which is built around healthy and leisure services. Xu Tu has gradually built its own brand and occupied market share.

The company is involved in a traditional industry, but it is a company that stands on the basis of the traditional industry and constantly strives for innovation, development and survival. The company is bound to face fierce competition in the industry, but it will not ask for a share with the weak attitude of a newcomer. Instead, we will occupy a part of this market with the attitude of pursuing innovation and success in order to grow continuously.

the company's main products are: Chinese and Japanese western cakes, desserts, snacks and cheese products with various styles and tastes, fresh and freshly squeezed healthy fruit and vegetable drinks, and various kinds of tea products. The company's products will adhere to the concept of fresh, green, healthy and fashionable, so as to meet the needs of customers and achieve a win-win situation.

in addition, the company will build its own online sales platform with the help and promotion of e-commerce platform, and implement special door-to-door delivery to realize brand docking, and adopt a two-line sales model to truly integrate production, sales and service, maximize the company's value and meet the different needs of customers.

the purpose of the company

the company will adhere to the concept of green, healthy and fashionable. Do your utmost to give yourself a sense of mission, so that customers can be fully respected and enjoyed, and at the same time, they can be recognized.

we will provide cakes, snacks and drinks with various tastes, base ourselves on the market, look to the future and serve customers.

business purpose: green, healthy and fashionable. Responsibility gives a mission, and a smile brings respect.

company's goal

the company's products will be favored by the market. Compared with ordinary cake shops, our products are aimed at customers of all ages, ranging from children to the elderly, all kinds of new cakes and drinks.

after a new product is launched, it will naturally attract a certain number of customers, and then slowly develop various new products, so as to bring forth the old and bring forth the new, and launch more and more products that belong to our company's characteristics and make our own characteristics in this industry.

from the standpoint of customers, the company will do its best to be responsible for customers, so as to establish a good reputation, establish a good image for the company and achieve brand building.

most importantly, the company should make a profit. Ideally, a three-year plan should be based on the market in the first year, expand the market in the second year, and achieve real profit in the third year.

business items and contents

as a service industry, we not only provide a single product, thoughtful service, but also the characteristic environment is an important factor to attract customers. Therefore, our company deals in special products, in-store services and clerk services.

main products:

all kinds of Chinese and western cakes, pastries, desserts and cheese products

in the early stage, we will provide our finished products with Kossamir or 85 C, so that we can package them to be new, ensure the quality and improve them, and finally launch our own products.

we will also hire professional bakers to design and improve, and launch our own special products, which will become the company's brand projects. Special flagship products will also be launched in various holidays or different seasons.

All kinds of fresh and freshly squeezed healthy fruit and vegetable drinks

Fruit and vegetable juice drinks will purchase the freshest and full fruits and vegetables with various product formulas, and adopt the methods of squeezing juice separately and stirring evenly, so as to achieve the goal of not losing any original juice and nutritional value as much as possible, and give customers the freshest and most nutritious fresh fruit and vegetable drinks.

Package category

Specially for the main meal packages of white-collar workers nowadays, such as breakfast, Chinese food, afternoon tea, dinner and supper. Different time periods are accompanied by different nutrition packages. Make every product worthwhile.

elegant and comfortable in-store environment

traditional cake shops attract customers by their products and their own brand value. However, we attract customers to visit again not only our own special products, but also the elegant in-store environment. Customers come to our store to enjoy leisure time and pursue a relaxed and enjoyable feeling. Therefore, the decoration in the store should focus on the bright colors close to nature, giving people a more relaxed feeling. If you eat in class, the fashionable and humanized tables and chairs are arranged in line with the main environment, giving people a relaxed and warm feeling. Coupled with some exquisite knickknacks, customers are deeply impressed by small details.

Shop assistant service for relaxing relatives

No matter what industry, customers are the most important, not to mention the service industry, customers are God, so quality shop assistant service is also very important. The clerk should establish an intimate and tacit relationship with the customer, and actively communicate with the customer during the business process, so that the customer has a close feeling and makes the customer have a good impression on the company and the clerk. This is a good way to cultivate a fixed number of customers.

We will unify the clothes of the shop assistants, and train them to have a unified welcome slogan, be polite and modest, and serve with a smile.

operating principle

the principle of honesty and trustworthiness. Treat consumers with courtesy, not deceiving, being friendly and hospitable. In addition, the quality of goods must be passed.

smile service principle. The customer is God, and it will be a real feeling, so be polite, humble and respect each other.

win-win principle. On the basis of honesty, we can achieve equality and mutual benefit between customers and customers, which not only achieves the purpose of our entrepreneurship, but also satisfies consumers.

market analysis

we plan to