1, due to inertia. I have met many restaurant owners and talked about internal management, but when it comes to marketing in internet plus, I am speechless. Believe it or not, most bosses have a low culture, and some don't even understand WeChat group assistants, let alone the operation and distribution of WeChat. Emphasize management over marketing.

2. Don't think about countermeasures. Nanchong Hot Pot Association and Chongqing Cuisine Association boycotted platforms such as Meituan, which was a mess and meaningless. To tell the truth, a commission of 26 points is a great pressure for any restaurant. The restaurant's 90% net profit will not exceed 30% (not gross profit), which hurts the skin, but there is nothing to do.

3, social construction. The private flow of restaurants has its own attributes, high viscosity and high loyalty. You can ask people to build and manage official WeChat accounts, WeChat groups and applets, pay attention to the self-promotion and interaction of tools such as small videos, and even organize cross-industry groups in conjunction with industry committees in nearby communities, which can be completely built and distributed by dozens of companies themselves. You know, restaurants in Fiona Fang can only do business with old customers and repeat customers for three to five kilometers, and there is no need to burn money on any platform to drain them.

Self-service delivery is a good choice for restaurants, and guests don't need to download apps, which is the development direction of private domain traffic in the future.