1, the layout of the clothing store The layout of the clothing store refers to the overall layout of the clothing store, including the spatial layout and the channel layout. (1) spatial layout The spatial composition of each clothing store is different, the size of the area and the state of the body vary widely, but no matter how complicated the structure of any store is, it is generally composed of three basic spaces, and the clothing person is no exception. A basic space is: counters, windows, shelves and other commodity spaces. Platforms, etc. The second is the clerk space; And customer space. (2) Channel Layout Whether the customer channel design is scientific or not directly affects the reasonable flow of customers. Generally speaking, the channel design has the following forms: linear type, also known as lattice type, means that all counter equipment are at right angles to each other when dominated, forming a labyrinth channel; Diagonal, the advantage of this channel is that customers can browse at will, and the atmosphere is active, which is convenient for customers to see more goods and increase more buying opportunities; Free rolling, this layout is a variety of different combinations formed according to the characteristics of goods and equipment, or independent or aggregated, there is no fixed or special layout form, and the sales form is not fixed. 2. The interior decoration of the clothing store mainly includes the following aspects: ① The ceiling design can create the beauty in the clothing store, and can also cooperate with the space design and lighting to form a beautiful shopping environment. Therefore, its decoration is very important. When designing the ceiling, we should consider the material, color and height of the ceiling, especially the color of the ceiling. The ceiling should have a modern sense, express personal charm, pay attention to the overall collocation, and let the elegance of color be fully exposed. Young people, especially young professional women, like clean colors best; Young professional men emphasize the youthful charm of clothing stores and should use lighter colors such as primary colors. Generally, the ceiling of a clothing store should be light pink. ② The wall design mainly includes the selection of wall decoration materials and colors, and the utilization of the wall. The wall design of a clothing store should be coordinated with the color content of the displayed goods and adapt to the environment and image of the clothing store. Generally, display cabinets can be erected on the wall, display tables can be placed, and some simple equipment can be installed. You can put some clothes on it, and it can also be used as a display platform or an ornament for goods. ③ Floor design mainly includes the choice of floor decoration materials and their colors, as well as floor plane design. Clothing stores should choose graphics according to different types of clothing. Generally speaking, women's clothing stores should adopt patterns characterized by curve combinations such as circles, ellipses, sectors and geometric curves, with a soft atmosphere; Men's clothing stores should have patterns characterized by straight line combinations such as squares, rectangles and polygons, which are masculine. Children's clothing stores can use irregular patterns, but some cartoon patterns on the floor are lively. ④ The design of container shelf is mainly about the choice of material and shape of container shelf. General container shelves are square, displaying goods and placing them all over the world. But the special-shaped container shelf will change its dull and monotonous image, add lively line changes, and make the clothing store show the meaning of curve. Special-shaped cabinets have triangle, trapezoid, semicircle and polygon. 3, the atmosphere design in the clothing store When customers walk into the store and only see the decoration in the store, they may not have the impulse to buy. In order to make customers have the impulse to buy, it is necessary to make the store have a store atmosphere. Especially in clothing stores, because customers have time to stay in the store, during this time, the store can create an atmosphere of clothing stores through sound, smell and color, so that those customers who just want to see will have a desire to buy. ① Color design In the atmosphere design of clothing stores, the effective use of color is of universal significance. Whether the color is coordinated with the environment and goods has an important influence on customers' shopping psychology. (2) Sound design The sound design has both positive and negative effects on the atmosphere design of clothing stores. The reasonable design of music will bring a good atmosphere to the clothing store, while the noise will make the store have an unpleasant atmosphere. When choosing music to play, pay attention to the reasonable collocation of music type and time. Before going to work, it is better to play elegant and quiet music for a few minutes before exciting music. When employees feel tired in stressful work, they can play some soothing light music to relax their nerves. At the end of the business, it should be played more frequently, and the music should be bright, enthusiastic and inspiring, so that employees can concentrate on the last and busiest work of the day. When choosing the type of music, it should be based on the type of clothes sold. Generally speaking, popular clothing stores should focus on popular and rhythmic music; Children's clothing stores can play some cheerful children's songs; High-end clothing stores can choose light music to show their elegance and high-end. In the process of clothing store sales, with warm and rhythmic music, customers will have the impulse to buy. The value of the south lies in investing in □ 猄瓸瓎瓎瓎瓎瓎瓎瓎瓎瓎瓎瓎瓎瓎񉍾񉍾񉍾񉍾. The smell in the shop is very important. When you enter the store, the good smell will make customers feel happy. The new clothes in the clothing store will smell of fiber. If there is no other smell in the store, only this fiber smell is a positive smell, which is in harmony with the clothing store itself and will make customers think of clothes, thus creating a desire to buy; Sometimes it is necessary to spray a suitable freshener in the store, which is beneficial to remove the odor and make customers feel comfortable. However, it should be noted that when spraying the freshener, you should not use too much, otherwise it will make people disgusted. Pay attention to adapting the concentration of the fragrance to the upper limit of the customer's sense of smell. (4) The ventilation equipment design store has a large customer flow and the air is extremely dirty. In order to ensure the fresh and smooth air in the store, air purification measures should be taken to strengthen the construction of ventilation system. The sources of ventilation can be divided into natural ventilation and mechanical ventilation. Natural ventilation can save energy and ensure suitable air in clothing stores, which is often used in small clothing stores. The uniform design of a clothing store assistant is very important. Uniformity will make the customers who enter the store have a feeling of vitality and vigor, which is also a very important point in the atmosphere design. The design of uniforms should also pay attention to the fabric, color and style of uniforms. 6 Lighting design of clothing store The lighting of clothing store can directly affect the atmosphere in the store. Walking into a well-lit clothing store and another poorly lit clothing store will have completely different psychological feelings: the former is bright and relaxed; The latter is depressed and depressed.