One after another, more and more enterprises are talking about their difficulties and have to save themselves by breaking their arms to survive. Some companies have announced that they will lay off all their employees, some companies have announced plans for layoffs, and some companies are on the verge of bankruptcy. Behind the company, the injured are employees and their families. They may still have mortgages to pay, credit cards to settle, and children to raise. Therefore, in the end, everyone will be affected and will not be spared.

so, what kind of thinking can this black swan give to enterprises?

1. Lever is both tempting and fatal. The operation of small enterprises is more flexible, and it is easy to turn around. In fact, it is also a way to lie down on the spot. But the premise is that enterprises are not overwhelmed by debt. Netease's human column talked about a Li Ge from the South China market in Wuhan. He hoarded 2 million seafood before the Spring Festival and kept it in the water. The South China market was closed, and that 2 million definitely hit Shui Piao. He said that if he stopped doing business for the rest of his life, he would work for his relatives to pay back the money. That's also a small vendor. If we hadn't hoarded so many goods for the Spring Festival, we might have lost less and had a greater chance of making a comeback.

2. Children who cry have milk to eat. Talk about difficulties through various channels, and you will always get feedback. No, not long after Siebel's voice, Shanghai Pudong Development Bank took the initiative to provide financial support and gave a great discount on interest rates. Although funds are always costs, with funds, you can survive and have opportunities in the future. Given the existing scale of Xibei and the active voice of the chairman, it is undoubtedly a very good marketing, and the future resources will be better.

3. Make full use of various favorable policies. Wanda, Sunac and other large enterprises have fully demonstrated the responsibility of large enterprises, and they should be given rent-free, Taobao Tmall should be exempted from platform fees, and the Ministry of Human Resources and Social Security has given enterprises greater freedom in salary payment, which has also delayed the payment of various taxes and fees, and there are even tax concessions. Banks are also cooperating with policy needs to provide support for enterprises. Then these resources can be used and earned. The difficulty is only temporary. As long as you get through the most difficult time, you will win, and there will definitely be many opportunities for the next round of recovery.

The good news is that since 11, cities and companies have started to resume work, so as long as people flow in cities, their spending power will rise and business opportunities will come back. Therefore, give full play to the flexibility and resilience of small and medium-sized enterprises, and find and light a lamp of hope in the predicament. Ibsen said: "A real strong man is good at finding shadows from prosperity and light from adversity, and always calibrating his goal of progress." . Small and medium-sized enterprises can also do it.

The survival of the fittest is the survival law of nature, and it is also the survival law of major industries. Let me talk about my personal views on this issue.

2121 is destined to be an extraordinary year. In fact, many small and micro enterprises closed down, not only this year, but also since 2118, many small and micro enterprises have no business and no money to make, which led to many enterprises struggling. After a year or two of resistance, they began to close down in the second half of 2119, and in early 2121, small and micro enterprises closed down intensively.

Electric Vehicle Industry

Up to the present electric vehicle industry, more than 21 enterprises have been added and closed down in 2121. Most of the reasons for the closure are due to increased costs, reduced profits and increased competition, which leads to increased debts of enterprises and forced them to close down.

As shown above, this is a newly closed enterprise in the electric vehicle industry, including Guowei electric vehicle, Mulan electric vehicle, Eagle electric vehicle, Jinlin electric vehicle, Aike electric vehicle, Wusheng electric vehicle and other small and micro enterprises.

it's only been two months since 2121, so it's obvious that there have been 21 closures in the electric vehicle industry. How many unemployed people will there be here? If the closure of other industries is added again, many industries will be baptized again in 2121.

At present, all major industries are highly competitive, which is the legal system of survival of the fittest.

for example, a company may make a lot of money this year, but next year it will lose money or even go bankrupt. The reason is that other enterprises have surpassed this enterprise, and the market share has been occupied by another enterprise. Naturally, enterprises that stand still will be eliminated.

there is also a legal system for the survival of enterprises, that is, eating too much and eating too little, that is, enriching capital and strength. As long as there is capital, as long as there is strength, enterprises can survive to the end, and the enterprises that survive to the end are the biggest winners.

Any industry and any market is like this. It is similar to one person, the same person, with hands and feet and brains. Some people can make money and live a life of wealth and freedom, while some people even have problems in survival. The same people have different endings. Some people adapt to the market and find ways to make money. However, under the reasonable conditions of making money successfully, this man must trample many people down. Only he can stand on the top of the mountain, and all the others are eliminated by him.

The same is true for enterprises. As long as you keep updating and stepping on your competitors, only in this way can you continue to operate, and the money in the market will be earned for you. If you are eliminated by other enterprises, you will surely go bankrupt slowly.

that's my personal opinion about the first batch of enterprises going bankrupt in 2121. We must understand the survival law of "survival of the fittest". No matter whether you are a person or run a business, you must follow this law. Only when you are strong, you will be the biggest winner if you eliminate your competitors.

2121 is an extraordinary year. I believe that when I look back on this year after many years, I will probably still have mixed feelings.

Now that we are in it, everyone should be full of confidence. I believe that the difficulties will eventually pass and the epidemic will be eliminated. As long as everyone can start from their own and do a good job in prevention and control, the virus will be controlled soon, and the clouds will definitely disperse and spring will warm bloom.

since the spring festival, many enterprises have suspended production and cannot resume work. This is a great pressure for both practitioners and enterprises. Many enterprises have begun to "slim down", and the most obvious ones are service industries, such as tourism, retail, catering and entertainment.

According to media reports, Wang Sicong, the "King of karaoke" who spent 2.5 million yuan a night, issued a letter from the general manager to all employees on February 7, saying that the state of continuous store closure under the influence of the epidemic has put tremendous pressure on the company's existing finances. After research by the company's management, it was decided that the labor contract would be terminated with all employees and more than 211 employees on February 9.

The media company Xinchao Media said that although it has 1 billion yuan in cash in its account, it can only carry it for half a year. On February 11, the first day of returning to work, Zhang Jixue, founder and CEO of Xinchao Media, announced that 511 people would be laid off ...

They are all saving themselves. If they don't save themselves, they may soon fall down. Then, let's talk about a real case. A netizen posted on the Internet that she was the human resources director of a company.

However, the boss told her on the phone that the company was already in trouble, and now it is even more difficult because of the epidemic, and she is going to lay off 31% of her staff, including the senior management. Let her make a layoff plan first, lay off others, and finally lay off herself ... It sounds a little bitter. She said that when her husband lost his job a year ago, she said to the old company, "I'm not afraid, I'm not afraid.

unexpectedly, a year later, an epidemic situation made the original promise impossible to fulfill!

There are many things that are difficult for us to predict. As for the impact of this epidemic, a number of enterprises will definitely "fail" and fall down. How to treat this problem?

first, the epidemic situation is unpredictable and force majeure, and no one wants it to happen, but nature is like this, and what will happen will happen. In the face of difficulties, it is useless to complain, worry and panic blindly. We should reflect on our own way of life, overcome difficulties and let similar things not happen again in the future.

second, there are certain inevitable factors for the first batch of enterprises that collapsed in this epidemic. For example, in the case I just mentioned, before the epidemic, the operation was difficult, and many enterprises themselves had the possibility of layoffs or termination. The outbreak only accelerated the arrival of this ending.

Third, some enterprises need to reflect on their own business strategies. In fact, the epidemic has been less than a month now, and the shutdown time has only been about 21 days since the Spring Festival. This shows that many enterprises are very fragile financially, either excessively pursuing the development speed, resulting in too low cash reserves or too high debts. Once the cash flow is broken, not to mention three months, it may not last for a month. Unpredictable factors will always exist, and enterprises should formulate more stable business strategies to avoid falling off guard.

Fourth, in this critical period, all parties need to make concerted efforts. For example, some enterprises need government assistance and need to take timely measures. After all, a large number of small and medium-sized enterprises are an important guarantee for employment. At the same time, banks also need to give strong support at this time, and they can't lend or cut off loans at will. They need to tide over the difficulties together with enterprises in order to win.

I believe that with the concerted efforts of all parties, the epidemic will soon be controlled, and all industries will resume work in an orderly manner according to the actual situation and under the premise of strict prevention and control. When production and operation are slowly restored, the impact of the epidemic on the economy will gradually disappear, and China's economy will be resilient enough. As long as everyone is United, any difficulties will pass.

first, let's talk about the current situation of the manufacturing industry to which our company belongs.

Our company is a small company, a manufacturing enterprise with only 31 employees. In the practice of this epidemic, it has caused a secondary impact, but this impact is enough to make the company fall into a huge crisis.

first of all, the labor cost. Guangdong refused to return to work for 11 days, and some colleagues are unable to arrive on time at present. All the labor expenses during the period of refusing to return to work are borne by the company, which can be maintained for the time being.

secondly, the company's benefit. Because of this epidemic, some exported goods cannot be shipped abroad, which has caused an unprecedented blow to the external expansion of goods, and the company's interests may be greatly affected.

The biggest impact is sales, because the company's most important way to earn money is external sales. Because of this epidemic, the company's salesmen can't travel all over the country, so they have to work from home, which has greatly reduced efficiency, and it has become a new problem to maintain old customers and develop new customers.

Our company can only be a second-tier influential enterprise, but the boss said somberly at yesterday's groundbreaking ceremony that this epidemic is bound to be a big crisis. In fact, the crisis includes two aspects, one is danger and the other is opportunity. We only have to find opportunities in danger, and maybe there will be different gains in 2121.

Our company is located in Dongguan. In response to this epidemic, the government has issued "Article 15 for helping enterprises to support enterprises", which includes increasing the intensity of stabilizing posts, roughly giving certain support to employees' social security and reducing the burden on enterprises; At the same time, it will also subsidize some enterprises; Some professionals know that the relevant enterprises have passed the resumption period safely; Rent relief for leased enterprises; Preferential policies such as tax reduction.

This epidemic, whether we are employees or bosses, is a challenging year for us. If we don't lose our jobs, we will share the same fate with the company and tide over the difficulties together.

If some people are unemployed because they can't return to work, they should accept the reality, take good care of their health and protect their families during this period, and seek more development during this period, so as to get rid of the impact of this epidemic.

I am an entrepreneur myself. My company has been established for more than 6 years, and I have experienced ups and downs. I have been studying the business rules in depth for the past two years and sharing some experiences.

what I want to say is that as an enterprise, you will encounter all kinds of uncertain difficulties, but this time the difficulties are relatively big. Therefore, I don't quite think that the COVID-19 epidemic is the decisive factor for the closure of these enterprises, and at most it is the last straw to crush camels. The same is true for other small and medium-sized enterprises that may close down during this period. The epidemic only accelerated the pace of closure.

Many century-old enterprises have experienced natural disasters, man-made attacks and financial crises, but they still stand firm, which can explain why.

what is the key? A company's ability to resist risks is mainly reflected in:

1. Is the company an opportunity type or a value type? Many companies focus on chasing the wind, finding hot spots and building models, but ignore the understanding of user needs, polishing products and verifying models. Can such a company foundation be solid?

2. Is the core competitiveness available and maintained? Many people are too simple and rude when they are doing business. When they have business, they will try to cope with the delivery and then receive the money. I have never considered how to stay in this society for a long time. For example, a manufacturing factory doesn't even have the concept of quality, delivery and cost. In the past, it relied entirely on the bonus of China's environment to make money. Once the bonus was eaten, its skills were exhausted. Moreover, to maintain the core competitiveness, we have to rely on innovative culture, which stumbles many heroes!

3. Is the strategic choice style sound? A century-old enterprise has a * * * in common, and its decision-making is steady but not pedantic. Many times, after being carried away by too many victories, decision makers will float up and lead to decision-making mistakes. Ma Yun said that Alibaba is alive now not because of what he did wrong, but because of what his competitors did wrong.

of course, it's easier said than done. But the logic is this.

this year may be a year that many people didn't expect.

If pork is still eaten and chickens, ducks and geese are still eaten, it will be a very pleasant start without being restricted from going out and being isolated at home during the New Year.

because our only task in 2121 is to get rid of poverty in an all-round way and realize a well-off society in an all-round way.

But now, quite a few people are unemployed when they return to work, and some of them have been notified by the personnel online that they have been laid off before they return to work.

In normal times, if you cut it, you can cut it. At least you can find a new job in the spring, but now you can't. I can't go out because I'm laid off, and it's hard to find a job again.

The problem that many enterprises are facing now is to ensure that they are alive.

if an enterprise wants to operate and keep alive, it can only consider blocking all cash flows and reducing costs when its business cannot operate normally.

in addition to the ordinary product cost, an enterprise has the highest labor cost. Generally, the product cost will be relatively fixed, so it is difficult to save further.