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What is the successful brand marketing strategy of Haidilao?

The most impressive thing about Haidilao is the humanization of the service. If you go to Haidilao for consumption, Haidilao will basically try to meet your requirements as long as your requirements are not illegal or unethical.

It's no exaggeration to say this. Some people think that the requirements should be "reasonable". To be honest, at present, most hotels in China can meet the reasonable requirements of all kinds of exotic customers, especially in national or regional chain catering enterprises.

It seems to many netizens that Haidilao must pay attention to such a big decision to raise the price of Haidilao. Later, it came out to show its attitude. It not only restored the price to the original position, but also apologized, and it was not a perfunctory apology. It was directly said that the decision made by the management was wrong, and if it was wrong, it would be corrected. The problem lies with Haidilao, and we must be responsible to the end.

statements like this have been made once at the last time that Haidilao in Sichuan suffered a serious crisis of kitchen hygiene food, and this time it was scored twice. At that time, Haidilao also made it clear that we were wrong, and there was nothing to hide or divert attention or shirk. We stood at attention to accept the criticism of the masses and admitted that the wrong attitude made you embarrassed to continue to blame.

In fact, for fans like me who don't always pay attention to Haidilao or are not loyal to Haidilao, many people like me won't find the price increase of Haidilao.

according to the data of a small number of mass media, 65.52% of the respondents didn't notice the price increase of all kinds of dishes in Chinese restaurants in the past two years, and only 17% of the respondents felt relatively obvious, which shows that most people, like heartless people like Xiaobian, simply didn't pay attention to such things as price.

It is normal for enterprises like this to raise prices. After all, all enterprises need continuous management and development, and they need a lot of money to grow and develop. Under the severe impact of the global epidemic, most enterprises are bound to feel bad, especially the catering industry.

Economic behaviors such as adjusting and changing prices are really the most normal organizational decisions within the scope of daily operation and management, and they are also routine actions made by catering enterprises according to market conditions.

Haidilao's apology after the price increase won another wave of traffic for Haidilao. I have to say that Haidilao is another powerful public relations, because this time it has really gained a wave of goodwill. The apology letter bluntly said that the company's management made a wrong decision, which hurt the interests of customers. In order to ensure the interests of customers, Haidilao chose the price before recovery, giving consumers a feeling that Haidilao is still service-oriented.

Because they are sincere enough, most catering consumers are still willing to pay the bill, accept sincere apologies from Sichuan Haidilao and visit Haidilao again.

Both the sudden price increase of Sichuan Haidilao before and the subsequent restoration of the original price of Sichuan Haidilao were almost immediately searched by hot search, and this kind of super traffic publicity was almost unprecedented. This undoubtedly gave another chance to publicize Haidilao invisibly. As far as the standard of Baidu index is concerned, the Baidu index of Haidilao in Sichuan has increased by almost 41% in the past two days, which has to be said to be unprecedented. This is an effect that Haidilao may not be able to achieve by spending any money on advertising.