1. Location planning
In the process of catering operation, catering location is a very important job. There is often a saying in the industry that "site selection determines success or failure". Catering planning has two tasks in site selection planning: one is to find a suitable location according to a mature business model; The other is to tailor a suitable model according to the position that has been found. Either way, it is a severe test for planners.
2. Positioning planning
On the basis of in-depth investigation of customers in business circles, it is a method to package a suitable "commodity" for the products and services of catering enterprises in order to cut into the hearts of customers. Positioning is to find the position in the hearts of customers for the products and services of enterprises.
3. Theme planning
Birds of a feather flock together. Customers' personal hobbies are different. Catering enterprises publicize their personalities and render the environment with different themes, which can be recognized by customers with the same hobbies.
4. environmental planning
according to the overall business strategy and economic strength of the enterprise, the decoration idea of the restaurant is put forward.
5. investment planning
measure the operating conditions of catering enterprises and determine the break-even point, so as to make a feasible plan, plan the catering business model and calculate the investment payback period.
6. product line planning
according to the business model and technical strength of the enterprise, design product features, variety quantity, price strategy and display method to maintain the competitiveness, product strength and sufficient profitability of the enterprise.
7. Procurement planning
By improving the management system and establishing a management mechanism, the raw and auxiliary materials and other items are guaranteed to be stored with good quality, sufficient quantity and reserve price.
8. human resource planning
"employing people" begins with "selecting people". Look forward to the work vision, plan employees' lives, use more "non-material forces" to activate employees' enthusiasm for work and enhance their sense of identity and centripetal force to the enterprise.
9. Management planning
Clear responsibilities, clear posts, reasonable system and clear rewards and punishments. Carry out "fool management" and put an end to "irregular management" of cronyism and arbitrary rewards and punishments.
11. Brand planning
Refine enterprise spirit, summarize enterprise culture and integrate internal and external resources. With distinctive brand image, expand influence, promise quality, attract customers and inspire morale.