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How to build a big tourism industry
According to the 11th Five-Year Plan of Shanxi Provincial Party Committee and provincial government, and the strategic requirements of taking tourism as one of the four emerging pillar industries and developing tourism as a big industry, Shanxi tourist attractions must adopt the idea of leaping development and development countermeasures to meet the needs of the development of the situation. Adhere to the high starting point planning, adhere to the high starting point to formulate the development plan of tourist attractions, focus on people, money and materials to build well-known brands at home and abroad, carefully build a new product system of pillar industries, and accelerate the leap-forward development of tourist attractions in Shanxi. Focusing on the cultural characteristics and natural ecological characteristics of Shanxi tourist attractions, we will implement a high-starting development plan, and comprehensively transform and upgrade the internal and external environment, transportation facilities, reception service facilities and cultural and entertainment facilities of the scenic spots, so that tourists can truly feel the characteristics and high-grade. The transformation and upgrading should focus on key scenic spots such as Wutai Mountain, Yungang Grottoes and Pingyao Ancient City. Through the transformation and upgrading, the internal and external features of the main scenic spots in the province have been completely changed, the traffic conditions have been completely improved, and the disorderly construction has been completely demolished. While doing a good job in tourism infrastructure construction and product structure adjustment, we will focus on developing six boutique tourist routes in the province and implement the strategy of promoting the development of tourist attractions with boutique routes. It is necessary to turn the ancient Buddhist buildings, Shanxi merchant culture and the journey of seeking roots and ancestors into world-class boutique routes. At the same time, around the theme of "Yellow River Soul, Chinese Roots", we should dig deep into the ancestral culture, with Hukou Waterfall, Guandi Temple and Sophora japonica as the leader, Yao Temple, Yongle Palace and Dead Sea as the focus, and further integrate and develop Lishan Temple, Ding Cun Temple and Houtu Temple, which have great influence in the whole country and are attractive in the international market. The classic boutique route of Taihang Mountain water and red tourism should be developed as a boutique in the domestic market. Focus on the development of Taihang Mountain Grand Canyon, Wangmang Ridge, the former site of the Eighth Route Army headquarters, Lishan, Huangcheng Xiangfu and other scenic spots, and strive to cultivate emerging tourist routes with certain influence in China in a relatively short period of time, and finally build mature and stable domestic tourist boutique routes. Red tourist boutique routes, focusing on two national key red routes, six classic scenic spots and 13 scenic spots, will further increase development efforts. The Yellow River Civilization Boutique Tourism Route. It is necessary to integrate and develop important tourist attractions along the first line of the Yellow River, incorporate them into key planning and key construction projects, strive to enter the national planning, and finally build an influential Yellow River customs belt in the country and even the world. Enriching tourism products The development of Shanxi tourist attractions should not only pay attention to cultural tourism brands, but also pay great attention to the development of natural ecological tourist attractions, enrich tourism products and meet the needs of different groups of people. Tourism and leisure resorts at the source of Fenhe River should be developed. In the development, it is necessary to do a good job in the overall planning and single scenic spot planning, implement the boutique strategy, handle the relationship between resource development, utilization and protection, guard against constructive destruction, protect the ecological environment of scenic spots, create a provincial-level leisure and holiday demonstration zone, echo the fine tourism products of ancient Buddha buildings in northern Shaanxi, and meet the tourism needs of tourists. Develop Wangmang Ridge Canyon scenic tourist area. The development of this tourist area should make a reasonable development plan, determine the development principles, design tourist roads at all levels, determine the supporting towns of the whole scenic spot, and protect the natural ecological environment, so as to make it a canyon scenic tourist area with mountains, water, forests and trees as the main body in Shanxi. It is necessary to develop North Wudang Mountain and Pangquangou Scenic Area. The development of the scenic spot should focus on improving the highway leading to Taiyuan, and make overall planning to further push the unique natural mountain scenery of the scenic spot to the market. Innovative management mode is a systematic, economic and cultural project to develop tourist attractions. Therefore, government departments at all levels should change the traditional management mode of tourist attractions in the past, give play to the leading role in the development of tourist attractions, formulate preferential policies, adopt market operation methods, and attract diversified market entities to participate in the development and construction of tourist attractions. We should actively strive for the state's support for Shanxi's "two-district development" funds, red tourism special funds, national poverty alleviation funds and other national construction funds; Actively attract social funds, encourage and support coal, metallurgy, electric power and other enterprise groups to invest in the development and construction of tourist attractions. It is necessary to actively guide the people around the scenic spot to set up hotels, restaurants, shops and other service facilities. Adhere to the reform of the management system of tourist attractions and actively explore new mechanisms to adapt to market development. The scenic spots in Shanxi tourist attractions are basically government-funded institutions, lacking the vitality to adapt to the market. Therefore, we should actively reform the management system of tourist attractions, and steadily promote the "separation of two rights" mode, that is, the separation of management rights and ownership, that is, the establishment of tourism enterprises with independent legal personality, operating, developing and managing under the supervision of administrative departments such as cultural relics, tourism and forestry. The administrative departments of cultural relics, tourism and forestry supervise and protect tourism resources on behalf of the state. "Separation of the two powers" has found a new way for tourist attractions to make up for the lack of government investment and attract investment. "Separation of two rights" is a major breakthrough in the management system of tourist attractions. However, the development mode of "separation of two powers" is not instantaneous. It is necessary to establish a set of relevant policy guarantee system to standardize the "separation of two rights" and avoid and prevent the problem of over-exploitation of tourism resources regardless of the carrying capacity of scenic spots in the process of "separation of two rights". Increase marketing efforts, strengthen the development and production of souvenirs in tourist attractions, and promote the growth of tourism revenue in the province. Tourism shopping is an important part of tourism activities and one of the important sources of tourism income. For a long time, Shanxi has not paid enough attention to the development of tourist commodities, and it is difficult for tourists to buy satisfactory tourist souvenirs because of the few types and poor quality of tourist commodities. This situation not only greatly reduces the due tourism income, but also inadvertently loses the opportunity to promote tourist attractions through tourist souvenirs. Therefore, it is necessary to increase the development and sales of tourism commodities. It is necessary to organize special personnel to carry out comprehensive and systematic market adjustment, and entrust experts and manufacturers to design and produce various types, textures and grades of tourist souvenirs with ornamental and collection value for major scenic spots. In order to make it convenient for tourists to buy and ensure that tourists can buy genuine tourist goods, a number of designated tourist shopping centers should be built in scenic spots and tourist center cities to make tourist shopping an integral part of tourism activities. Strengthen the propaganda, planning and promotion means of scenic products in tourist attractions, and vigorously expand the domestic and foreign markets. It is necessary to formulate a provincial tourism promotion plan and establish the overall image of Shanxi tourism through all-round publicity and promotion. It is necessary to fully implement the famous brand strategy of key scenic spots, vigorously shape Shanxi famous brand products, and turn Wutai Mountain, Yungang Grottoes and Pingyao Ancient City in Shanxi into world-famous tourist attractions. To expand the tourism market, it is necessary to investigate, analyze and predict the target tourist markets of major scenic spots, and carry out targeted publicity and promotion to avoid blind promotion. Improving the soft and hard environment, adhering to the special management method of tourist highway funds and management, and improving the traffic situation of Shanxi tourist attractions as soon as possible are major issues related to the development of Shanxi tourism. It is necessary to incorporate the highway construction of Shanxi tourism traffic into the planning of national and provincial roads and focus on construction. In particular, we should focus on solving the traffic problems between trunk roads and tourist attractions. It is necessary to upgrade the road grade between the central city and the tourist attractions and do a good job in road management and protection. The connecting roads between scenic spots in tourist attractions should also be built to a high standard, which will not only facilitate the passage of tourists, but also promote the development of the surrounding economy. Accelerate the cultivation of talents in tourist attractions and improve the overall quality of industry personnel. The development of tourism needs a team of high-quality professionals, not only a large number of tourism service personnel, but also a group of talents in research, operation, management, planning and promotion. The lack of this aspect will directly affect the healthy development of tourism. Therefore, tourist attractions should attach great importance to talents and cultivate talents. It is necessary to reform the employment system and promote the flow of high-level and professional talents to tourism, especially scenic spots; It is necessary to strengthen the cooperation between tourist attractions and tourist colleges and universities, and cultivate professionals urgently needed in tourist attractions through colleges and scientific research institutions; It is necessary to strengthen the on-the-job training of employees and widely implement the system of holding certificates. Comprehensively improve the quality of personnel in tourist attractions and promote the development of tourist attractions. Strengthen the protection of tourism resources and environment to realize the sustainable development of tourism. Shanxi tourist attractions are special resources, and protection is fundamental. Don't rush headlong into action, only pay attention to immediate interests and destroy precious resources. To develop and utilize cultural relics tourism resources and natural tourism resources, we should formulate active guiding policies. Set up a fund for the development and protection of cultural relics tourism resources, carry out overall planning, orderly development and overall protection of cultural relics tourism resources, and embark on a road of paying equal attention to development and protection. (Zhi Runming)