Rapid application applet development and customization, WeChat applet is popular in the whole industry and is at the forefront. Small programs have low development cost and can be used immediately without installation. In order to seize the bonus of small programs, enterprises have borrowed their advantages to develop a set of small programs to drain them. Presumably, some companies are curious. How can applets get more traffic at lower cost?
1. Empower the official WeChat account to realize traffic at low cost.
In the troubled times of the Internet, every field may become a battlefield. At present, in the official WeChat account, most of the traffic is in several large sizes. For latecomers, the cost of acquiring users is getting higher and higher, and it is too difficult to add powder, but it has to be done.
For the official WeChat account, it is imperative to make money better or more easily.
How does the applet empower the official WeChat account to achieve more traffic at a lower cost?
1. Explore new traffic sources of official WeChat account.
Except for traffic sources such as WeChat itself, take a look and search. Even if your number is not followed by many fans, you can connect online and offline through the function of small programs and be discovered by more users.
The small program mall can not only realize the "WeChat official account"
"offline stores" operate simultaneously. Even if there is no offline store in the mall, you can directly contact those who don't pay attention to the official WeChat account through nearby small programs to introduce more fragmented traffic to the mall.
A few years ago, how many people would realize that their lives would change so dramatically because of a small APP on their mobile phones? You may not have noticed, but someone must have noticed. Just like the initial launch of the official WeChat account, when everyone was still discussing "what's the use of this thing", many people have resolutely joined the tide of content entrepreneurship on the mobile Internet. Some of them are college students, some are traditional media practitioners and some are speculators who don't know what to do. However, almost all people who have persisted since that period have gained huge benefits from a wave of official WeChat account traffic dividends. From all aspects, these people are probably not outstanding groups. But it is precisely because they did the right thing at the right time that they achieved achievements that they could not even dream of. Today's applet is the same! Do you want to wait a little longer?
2. Enrich the functions of the official WeChat account and gain more means of profit.
Opening a small program mall will allow the official WeChat account to have more marketing functions other than "content" even if it does not rely on a third-party platform.
Small program code is embedded in the tweet of WeChat official account. After scanning, the user directly enters the applet mall to place an order to purchase the corresponding products.
In addition, the applet code can be quickly applied to offline sales promotion. The generation of applet code is not limited by the number, and it can completely realize one code for one salesperson. Everyone's traffic acquisition and transaction conversion are clear at a glance.
Second, replace the traditional WeChat business and strictly control the operation.
Wechat's idea of e-commerce is not WeChat business, but "content"
Wechat e-commerce combines social e-commerce. WeChat business is only an unintentional product of WeChat e-commerce, and it is only a matter of time before it is replaced by WeChat e-commerce.
The quality problem of WeChat service products has been questioned by users, and the promotion is simple and rude. These are the reasons why users reject WeChat service.
Socialize. The whole system of WeChat is built by social interaction, which is the basis of all subsequent development. A series of communication, promotion and fission should be based on social interaction. Furthermore, grasping everyone's human needs when socializing is because of showing off and interaction; Enjoy it; It is enough to do one of them thoroughly, because it is affordable, and Pinduoduo has achieved it, and it has developed to the current valuation of10 billion.
How will the small program mall change this situation?
1. The products are strictly audited, and the online applet mall has a qualification certificate. If there is a problem, you can take it off the shelf at any time, and the things you sell are no longer in a mess, but in the control system of WeChat.
2. In operation, due to the improvement of small program data analysis, which way to "drain" better will gradually become clear, and the marketing model of WeChat e-commerce will become digital, scientific and traceable.
Whether it is draining, realizing, or transforming WeChat e-commerce, the influence of small programs cannot be underestimated.