Reference model essay for bar marketing planning scheme

A planning book is a text that plans a future activity or event and shows it to readers; The planning book is a written book of goal planning and a street lamp to achieve the goal. What should the marketing of bars do? The following are two bar marketing plans I give you. Welcome to read them.

bar marketing planning scheme 1

in order to thank the new and old customers for their strong support to the bar, the bar uses the favorable business opportunities of New Year's Day to give back to our new and old customers, so as to stimulate them to continue spending, so as to achieve the stable growth of our bar's turnover and finally achieve better profit objectives.

The activity time in the bar's New Year's Day promotion plan is January 1st, 2116.

Venue: Jinan xxx Bar

The theme slogan of the New Year's Day promotion plan is: Meet in 2116.

Next, let's take a look at the main contents involved in the New Year's Day promotion plan:

① All guests who come to this bar for consumption on New Year's Day will receive this wine. A New Year greeting card prepared for you

② On New Year's Day, guests who spend all of 311 yuan in the bar at one time can get a coupon of RMB 111 provided by this bar (the specific consumption quota and preferential provisions can be decided according to the bar operation).

(3) Guests who spend all of 611 yuan at one time on New Year's Day can get a 311 yuan coupon prepared for you by this bar (same as above)

Advertising methods of New Year's Day promotion activities in the bar We can use various effective publicity methods such as advertising and word-of-mouth publicity.

On New Year's Day, bar venue layout is also the key content in the formulation of New Year's Day promotion plan.

We must highlight the festive atmosphere of New Year's Day when arranging the venue of the bar! How to start this project depends on the size of the site.

The division of responsibilities of the New Year's Day promotion program also needs to be allocated according to the specific situation of the bar. Bar marketing planning scheme II < P > I. Market analysis < P > The target group of bars can be divided into three parts:

1. Old clubbers. < P > Those who have been clubbing outside before have their own conditions, like the bar atmosphere and regard the bar as a leisure culture. What this group needs is a suitable environment. The communication and exchange of these people who feel comfortable mainly lies in the marketing mode. This group clubbing according to their habits, and those who are used to that bar will always go to that bar.

2. Avantgarde people, for short, are mixed. Although these groups have no spending power, they like to play and enjoy excitement, even if they borrow money, they will hold up their faces and go out to play. Their needs are simple, fun and there are situations! All-sky publicity is the most effective for them. Activities and excitement are 111% attractive to this group. This group bar is a fun-loving type, so go there when the bar is hot!

3. The emergence of working-class bars is a new thing in the city. For them, it is an experience and a new life. They hope that the bars are novel and distinctive. The communication of this group lies in the attraction of advertising techniques. This group is the most developing group. If you keep them, they will often surprise you to create the effect of spreading the word!

2. Marketing mode

1. Organize personnel to conduct marketing for the places where old people live

Conduct face-to-face communication on grades and develop places that are helpful to us as marketing outlets.

2. Organize the bar staff to make concerted efforts to

spread the net in a large scale to occupy favorable terrain some time before the nightlife starts

3. Invite the marketing to issue discount cards

and issue membership cards and discount cards in other business places such as clubs; Advertisements such as local best-selling magazines and newspapers

3. Coordination

1. Changes in the mode of bar service

2. Full word-of-mouth marketing

3. Increase the subject of music, Multi-theme party

IV. Activity planning

1. Festival activities

Chinese and Western festivals

2. Sunday activities

Every Sunday

Do some activities with strong themes to attract customers

3. Irregular activities

Grasp the entertainment trends in the city and at home and abroad