In 1989, after graduating from university, Zhang Lan became a family and had children, leading a life of two points and one line. Although monotonous but comfortable, the step-by-step work did not lock young Zhang Lan's long-awaited dream of wealth, so she resolutely resigned and went to work in Canada. Life in Canada was called "making money" by Zhang Lan. Her first job as a black worker was washing dishes at $3.51 an hour. She worked in four restaurants a day for 16 hours. "The money earned in one day is equivalent to one month's salary in China."

However, the life of low status and dependency is far from Zhang Lan's character, so it is obviously not Zhang Lan's goal to make money. She has already made up her mind to go back to China to do something when she earns enough money. Zhang Lan served a large family in Taiwan Province, worked in a beauty salon and even carried pork. "Working in a restaurant, there are countless things waiting for you when you enter the store every day. Don't try to look up and unload pork, and there are hundreds of pounds in one fan. The hard work of ordinary people can't be understood. "

Zhang Lan still clearly remembers the day when she returned to China. Christmas in 1991 is coming. She finally got the immigration papers that many people dreamed of, and at the same time, she earned enough $21,111. The decision to decide one's fate is usually only a matter of thought. Zhang Lan knew at that time that his determination to return to China would be shaken as long as Christmas was over. In this way, Zhang Lan, who had never spent a Christmas abroad, set foot on the plane for the return trip without consulting anyone at home. At this time, it is only four days before Christmas. This year, Zhang Lan was 34 years old. Just returned to China, Zhang Lan was lost and lost. At that time, the country was backward, which was a far cry from foreign countries, but Zhang Lan was still the kind of woman who "wanted to do something". Weighing the amount of money in hand, coupled with the intuition that "food is the most important thing for the people, and this industry always has opportunities", six months later, Zhang Lan invested 1.3 million yuan to open a Sichuan restaurant named "Alan Restaurant" in Dongsi, Beijing.

Actually, Zhang Langang didn't expect to open a restaurant when she returned to China, but it seems that God has arranged this path for her. Working in a foreign restaurant has already impressed her, and Zhang Lan's childhood experience of "suffering children" came in handy at this time. When I was a child, I was sent to the cadre school with my parents. Zhang Lan let go of the cows and put them in the seedlings. It is even more important to be a family's meal. She feels that such a childhood is very precious. "When I was a child, I didn't complain."

at the beginning, Zhang Lan was the chef of Alan Restaurant. I also worked as a waiter, a shopkeeper, invoicing, purchasing, and doing everything. At that time, a friend asked Zhang Lan to be mentally prepared, saying that women would become ugly after catering, because it was hard work to worry about everything, and it was close to the lampblack.

Zhang Lan has always said that catering is a "diligent business", and you should be like an old ox, diligent and thrifty. Be diligent in your body and mind. Zhang Lan went to Pixian County, Sichuan Province alone, took a group of local bamboo workers up the mountain to cut bamboo, and transported the 13-meter-long bamboo with thick bowls to Beijing by train. Subsequently, "Alan Restaurant" became a bamboo building in the south. She painted on the bamboo wall for decoration, and the combination of decoration and dishes made her hotel famous soon. This is also the beginning of her opening a restaurant as an artistic activity. By 2111, Zhang Lan had accumulated 6 million yuan, but the bottleneck problem of life also appeared. "This is their own value? Did you give up your green card just to be a hotel owner? Definitely not! " Zhang Lan, like many people who have reached this stage in life, is rethinking his position: What do you want to pursue? She resolutely sold her painstaking Alan Restaurant.

After half a year, Zhang Lan came to his own conclusion: "I think the love of my life is still catering!"

On this trip, Zhang Lan is determined to do something big-build an international Chinese food brand. After two years abroad, Zhang Lan has been well aware of foreign people's comments on Chinese food: French cuisine and China side dishes. "Things in Chinatown can't be called Chinese food at all. China catering has a history of 5,111 years, and the treasure house of our ancestors can't be excavated all our lives. But why is it that my status is not high until now? I will make a brand."

After entering this industry, Zhang Lan discovered that he was a "bug" in the catering industry, and his determination to do great things was made. This bug that had been drilled in identified a market vacancy. At that time, there were only Cantonese restaurants in many high-end office buildings in Beijing, and the price was on the high side, which turned many ordinary white-collar workers away. Years of experience in catering told Zhang Lan that the requirements of these people with strong consumption power for restaurants are to have a comfortable and stylish environment, hygienic food with all colors, flavors and flavors, and moderate prices.

Zhang Lan began to establish "South Beauty", specializing in the office business crowd market. At that time, many people advised her that the high-grade office rent was high, the investment was large, the number of customers was small, and the risk was too great. However, Zhang Lan has his own idea: white-collar consumers are the most rational, and if this place really suits their taste, they will bring friends. "South Beauty does not rely on wanton advertising, but on the rational choice of consumers."

At the same time, while positioning the white-collar market, South Beauty has also begun to covet the recognition of global business people. The first store is located in Guomao, and Zhang Lan should choose a high starting point to let business people around the world know about China's food culture in the fastest time; The name "South Beauty" is intended to create an international brand that represents the characteristics of China, and people will know that it comes from China as soon as they hear it. In the eyes of many foreigners, the small bridges and flowing waters in the south of the Yangtze River have the most China characteristics, so we call them South Beauty.

Zhang Lan clearly remembers that it was not easy to open the first store in Guomao: without fame and background, she made the plan professional and beautiful, so that Guomao could see that she was an expert and win trust. But that's it, the original position was given to others, and finally only a small position of 611 square meters was given; In the four months after its opening, South Beauty's income was not enough to pay the rent and employees' wages, so it survived. Many people began to know that there was a unique South Beauty in Guomao, and South Beauty was quietly on fire. Today, South Beauty has more than 31 direct stores in Beijing, Shanghai and other places. As a local catering enterprise, the blueprint for South Beauty to be listed overseas is even more interesting. What kind of climate did a small restaurant have in those days?

In Zhang Lan's blueprint, in 2118, another 31 franchised and directly operated stores will be opened in the way of franchise development. In addition, raw material processing bases and wineries will be acquired according to the needs of the main business.

In the next two to three years, South Beauty Group plans to make the number of chain restaurants in the world grow to 111, and at the same time complete the restructuring and overseas listing of South Beauty Group. "A large-scale listed airline in Tokyo, Japan has signed a contract to open a store, and cooperation negotiations with a listed company in the United States will also begin. It can be said that 2118 will also be the fastest year for South Beauty to expand in the international market."

A little girl, a small shop, has become an international chain, and countless people really want to explore her secret. Zhang Lan laughed at this: "Things that seem complicated are often simple. The road to grand dreams is to work down to earth. "

In order to realize the standardization and standardization of chain Chinese food, Zhang Lan has launched a huge training plan: linking with foreign tourism colleges, co-organizing South Beauty classes with 25 universities to train waiters and chefs, and then concentrating on South Beauty's own training center for militarization training, which takes one to two years; Zhang Lan requires that the selection of ingredients and the temperature of each dish should be quantified. "Let consumers all over the world eat the same taste. If we can't do it, we can't open a world chain store."

In order to make South Beauty more standardized, Zhang Lan introduced professional managers from internationally renowned companies such as McDonald's, Coca-Cola, BMW, etc., enriched the management team of South Beauty, learned experience, and strengthened the understanding of the international market. In addition, South Beauty also hired a number of foreign students as its own marketing personnel, and let them extend as tentacles to expand international consumer groups.

"I want to be the Louis Vuitton of the catering industry, and I want to open my stores in new york, Paris, Milan, London, Switzerland and Tokyo ... I hope that where there is Louis Vuitton, there will be South Beauty." In 1991, after returning from Canada, Zhang Lan entered the catering industry and opened the first restaurant. After ten years of catering experience and fund accumulation, South Beauty brand restaurant was founded in 2111. In October 2117, SUBU；, a new concept fashionable and healthy restaurant, was launched. In 2116 and 2118, Lan Club was successively built in Beijing and Shanghai for high-end luxury people.

Zhang Lan, the boss of South Beauty Group, a "Mrs. Aqing" who started out as a restaurant, is now a well-deserved "big sister" in the catering Jianghu.

luxuriously decorated orchid club. Exquisite dishes and special decoration have always been two major weights for South Beauty to attract customers.

In the spacious office, Zhang Lan, sitting on the sofa, has a hearty laugh and is quick to talk. When it comes to her entrepreneurial process, she is always boasting: "I innovate again and again, which surprises the market, because I am a' market genius'."

why are you so confident? "Looking at my past with a telescope, I can't see where I made a' mistake' in decision-making. There is only one reason. I am diligent." For such a super confident person, people usually call him a "madman".