This is a typical public relations crisis caused by inaccurate media reports. 1. The procedures for the factory to solve the image crisis caused by inaccurate reports can basically be divided into the following aspects: (1) Consciously analyze the losses caused by inaccurate reports and the trend of the organization's environment. The electric fan factory found that the decline in sales caused by inaccurate reports has pushed the factory to a difficult position, and decisive measures must be taken to solve this problem. (2) Investigate and study immediately to find out the reasons for false public opinion. After expert appraisal, it is found that there is no leakage problem in the electric fan. The cause of the incident was that the customer lacked electrician knowledge and pulled the wires indiscriminately. However, the media did not understand the actual situation, so they made false reports. (3) Take all possible measures to improve the transparency of the organization and let the public know the real situation. The specific practice of electric fan factory is to inform the public of the truth of the incident through the news media and eliminate their panic. (4) In the process of communication, make full use of the public's "expert worship psychology" and release experts' expert opinions together to convince them of the quality of electric fans. (5) The procedures for solving the crisis in the electric fan factory are complete, reasonable and irreversible. Without the investigation of the leakage incident and the appraisal of the quality of the electric fan, it is unconvincing to release information rashly or accuse the media, and even make the incident more complicated. (6) Through this incident, we can understand the characteristics of the media public more clearly. This relationship is obviously twofold. On the one hand, the media public is the public object that needs special efforts, because they are the "gatekeepers" in the process of social information circulation. Their critical reports will bring extremely unfavorable public opinion influence to the organization, and even make the organization fall into a serious crisis. On the other hand, news media is a bridge between organizations and other public. The fan factory must also meet with the public through the media and announce the investigation results of the incident and the expert's appraisal opinions on the quality of the fan to the public. The importance of this visual media. (7) Due to the important role of media relations, when dealing with the public relations crisis caused by inaccurate reports, a general principle is to clarify the truth and avoid hurting peace. Even if the other party intends to damage the reputation of the organization, it should try to avoid counterattack. The practice of the fan factory is to try to open communication channels and win the understanding and support of the public from all walks of life, including the press, so as to reverse the unfavorable state of public opinion.