Current location - Recipe Complete Network - Catering training - Joker Xue Hotpot Restaurant will close down, and Michael Chen is also facing word-of-mouth problems. Why is the celebrity sideline business in crisis?
Joker Xue Hotpot Restaurant will close down, and Michael Chen is also facing word-of-mouth problems. Why is the celebrity sideline business in crisis?

In recent years, many people have started to engage in sideline business after their main business, hoping to increase their extra income through sideline business. Among them, many star artists hope to make achievements in other industries through their own influence and image, and the catering industry has become one of the industries where stars dabble the most. Before the celebrity sideline faced the crisis < P >, it was reported that the hot pot restaurant in Joker Xue was forced to be executed by the court because it repeatedly charged rent and defaulted on utilities. It is precisely because of the green algae dispute that I finally chose to apply for cancellation and liquidation. The company has repeatedly been sued by the defendant for "housing lease contract disputes" and "sales contract disputes".

In addition, there are many problems in the operation of the contract, such as frequent food safety problems, unqualified hot water cups and seasoning bowls used by the company for disinfection, coliform bacteria detected in the products, and the setting of fire safety signs does not meet the specifications, which has been listed as a high-risk company.

Besides Joker Xue, there are three famous artists who run hot pot restaurants in the entertainment circle, including Ryan and Michael Chen. Relatively speaking, Xianhe Village in Michael Chen is blooming everywhere, and in the past few years, it was still the largest restaurant layout among entertainment stars. However, as more and more people began to join, on the one hand, they collected the franchise fee wildly, on the other hand, they constantly ruined their image and reputation. In recent years, some franchise stores in Xianhezhuang have been exposed to scandals many times. The biggest problem with celebrity catering

Sometimes hot pot restaurants are just a social tool and a scene. They are doing chain stores and brands, and capital is involved behind them. The mode of making money is not limited to the price difference between hot pot and dishes, but the franchise fee and supply chain!

The management is professional and managed by the catering management team. The stars don't need to participate in it personally. They just look at the statements at most. If there are activities, they will speak for them and publicize their obligations and responsibilities as shareholders. The right time, the right place and the best place, if it is not well managed, it is not a waste of resources and a disgrace to the star!

The biggest problem of star catering is whether the quality and price of the store can compete with other brands in the same industry after customers lose the fan filter. In recent years, hot pot brands have been "killed" fiercely, not only competing for price and quality, but also summarizing the service and characteristics.

The daily operation cost of hot pot restaurants is not large, and the actual store rent and personnel costs have already exceeded the cost of ingredients in hot pot restaurants. But once your store is set up in a popular business district, the passenger flow is very objective, and the passenger flow means consumption, and consumption means profit.

The propaganda "routines" of those celebrity hot pot restaurants are all the same: our fat beef comes from Japan, and the dip is flown in from Sichuan ... Hehe, it all points to one word-expensive.

Everyone's thoughts are probably the same. Now, the iteration speed of the entertainment circle is accelerating, and the new generation is better than the old one. While there is still some popularity, come quickly for the greatest benefit. The star's hot pot restaurant sounds tall. Actually, from another angle, is it that Ta is about to be out of breath, paving the way for itself in advance? Or financial problems, really short of money?