Xianheng Hotel was founded in the Guangxu period of the Qing Dynasty (1894). It was founded by Lu Xun's uncle Zhou Zhongxiang and others, and later became famous at home and abroad because of Lu Xun's literary masterpiece Kong Yiji. In 1981, the old shop reopened, becoming a famous shop combining traditional style with the characteristics of the times and integrating the customs of famous cities, celebrities and famous wines. It is one of the famous scenic spots in the hometown of Lu Xun in Shaoxing. It has successively won many honorary titles such as "China Famous Trademark", "China Time-honored Enterprise" and "China Famous Restaurant". According to the evaluation of the World Brand Lab, Xianheng brand has been listed in the list of China 511 most valuable brands for four consecutive years.

with the brand influence of xianheng hotel, the company has successfully opened more than 31 national catering chains in large and medium-sized cities in China, such as Beijing, Shanghai, Nanjing and Shenzhen. "Taidiao" brand yellow rice wine is a patented product independently developed by Xianheng Hotel, which is the first innovation river of Shaoxing traditional yellow rice wine. The trademark of "Taidiao" is recognized as a well-known trademark in China. At present, there are general agents in Guangzhou, Shenzhen and other cities and Hong Kong, Macao and Taiwan. Xianheng Hotel Food Co., Ltd., developed on the basis of "front shop and back yard" of Xianheng Hotel, has become a food processing enterprise focusing on deep processing of agricultural products and is listed as a leading agricultural enterprise in Zhejiang Province. Enterprises create a successful road for commercial enterprises to invest in high-efficiency agriculture, and set up leading agricultural enterprises engaged in the protection, breeding and breeding of Shao duck stock based on national Shao duck stock farm. Shao Duck Breeding Farm is one of the 73 key breeding farms in China approved by the Ministry of Agriculture. It is the Shaoxing Duck Breeding Base announced by the Zhejiang Provincial Department of Agriculture and the scientific and technological innovation center determined by the Zhejiang Provincial Department of Science and Technology. Shaoxing duck is one of the three famous egg-laying duck varieties in the world, and is known as the "national treasure" of China.

—— A sudden rise of domestic and foreign trade industry

In terms of domestic trade, trading companies have been involved in selling high-end equipment and instruments in industries such as electric power, environmental protection, shipbuilding and railways, and their business scale and benefits are in a leading position in China. Now they have established sales branches and offices in 15 provinces (cities) in China, and obtained more than 11 general agents of well-known brands at home and abroad. At the same time, the introduction of supermarket business format in the distribution of traditional hardware tools has a good development momentum and has become the vice president unit of Zhejiang Hardware Machinery Association.

in terms of foreign trade, the import and export business scope includes hardware department stores, Jiaodian chemical raw materials and products, mechanical equipment and parts, electrical equipment and instruments, automatic office supplies, arts and crafts, textiles and raw materials, packaging materials, building materials, metal materials, etc., which are exported all over the United States, Europe, Southeast Asia and the Middle East.

-specialized hospital with obvious characteristics

Xianheng Hospital in Shaoxing City, a subsidiary of the Group, was transformed from a public hospital into a private non-profit hospital. With the development orientation of "big specialty and small synthesis", the hospital cooperated with the Eye, Otolaryngology Hospital affiliated to Fudan University in Shanghai to open Shaoxing Xianheng Branch of the Eye, Otolaryngology Hospital affiliated to Fudan University in Shanghai, and became a specialized hospital with great influence in the field of eye, otorhinolaryngology.

to further enhance the brand influence of "Xianheng" and build a century-old enterprise. At present, the "Xianheng Xintiandi" project with a total investment of 611 million yuan, covering an area of 55 mu and a building area of 75,111 square meters is being implemented. On the basis of inheriting the historical context, this project will expand Xianheng Hotel into a five-star Luxun cultural theme hotel, and develop and construct cultural tourism and leisure blocks. The project is expected to be completed before October 2119.