Sharp tools make good work. Similarly, if enterprises want more exposure and better brand image, then press release marketing is the most convenient and effective marketing weapon. Compared with hard advertising, news marketing will save more money, and people's acceptance of news is higher than that of advertising. In this era of rapid development of network information, more and more disorganized information will appear in front of us inadvertently, making people disdain those "readily available" information. News is different from this information. People always take the initiative to get the information they want in their own fragmented time. After all, news will be more authoritative and valuable for other corporate public relations. Many advertisers have taken a fancy to the importance of news marketing and devoted themselves to it. Then, from what aspects, through what form of news release, can the news release get the greatest marketing promotion effect? Which media platforms and sections should press release marketing choose? Press releases should be published on channels or sections related to the content of the article, or can be understood as media sections that the target group is willing to pay attention to. For example, a mobile phone marketing manuscript should be placed in science and technology, digital section, fashion and consumption section, and women's mobile phones can also be placed in women's section, but in principle, it should not be placed in media sections unrelated to real estate, home and energy. It is really not easy to build a brand-new enterprise brand from product information. Not only the quality of enterprise products is required to be good enough, but also the after-sales service and supervision system of enterprise products are required to be perfect. Of course, with good products, enterprises have to learn to publicize and expose products in all directions. Product quality and after-sales service belong to the category of internal management of enterprises, and the promotion of products needs the help of media. By publishing high-quality soft articles in major media, the contents of press releases can be seen by loyal users and readers accumulated by the website, and the functions and uses of the products can be fully exposed. This translates into sales volume and word of mouth. With these two, the embryonic form of the brand is gradually established. Building a brand from popular science in the industry Many people will subconsciously search for relevant information on the Internet when facing the fields or knowledge that they are not good at, and then integrate the information to select the information that is useful to them. If at this time, as a senior industry practitioner, you can publish articles on the website with relevant professional knowledge, which can be more convincing. In this regard, Li Jiaqi's marketing case is typical. He is a professional of cosmetics brand, and many fans choose to buy with him. This is the advantage of popular science in the industry, which can not only increase consumers' trust in your products, but also make them loyal fans and customers of your products. A clear brand image ambassador Every brand will have its own corporate culture when starting a business, and the simplest and most effective way to publicize these corporate cultures is to find celebrities to "speak for" cooperation and promote the spread of corporate culture through the influence of celebrities. This is why almost all brands will have their own image spokespersons! How to display the corporate culture represented by the image ambassador? Enterprises can conduct publicity and exposure through new media platforms such as WeChat, Weibo and self-media websites. The first choice for using new media is corporate public relations marketing. Corporate public relations Corporate public relations can not only establish an image for the enterprise in daily life, but also increase the exposure. When an enterprise encounters a crisis, it can better establish a positive image for the enterprise with the help of the fairness of news release. Then, how to do a good job in corporate public relations, so that corporate public relations can effectively accumulate word of mouth for the brand and establish a good image? In short, we should not only write high-quality soft articles, but also be porters of high-quality soft articles, so that more people can see better content. How to post a mature enterprise and a mature brand on the Internet must be dynamic from time to time. For the potential customers of enterprise products, the newer the news and brand information retrieved by search engines (Baidu, etc.). ), the easier it is to win the trust of consumers. So we have to publish the manuscript at a certain frequency. In addition, the manuscript sent to news source can be directly retrieved from Baidu News, which is more authoritative. Of course, you can also choose some high-quality website media and put soft articles in all directions, so the probability of seeing your business information will increase, which will invisibly increase the spread of your business. Of course, you can also choose a publishing company, which uses packaging, and the prices of various media are different.