Do you know what an advertisement is? What is the purpose of the advertisement? Advertising is to expand the popularity of enterprises or products. It is not necessary to buy products after seeing advertisements. The function of advertising lies in the constant high-frequency beating in front of your eyes, repeatedly impacting your vision and hearing, so that you have to remember this product and enterprise. Think for yourself, you watch CCTV advertisements every day, but have you really bought the goods in the advertisements? Its playing frequency is not proportional to the probability of consumers buying. You don't have to buy an advertisement, but when you need to buy a product, the first thing that pops into your mind must be the thing that often appears in advertisements. This is the effect of advertising and the correct definition. In fact, as an enterprise, the annual advertising investment is a fixed and necessary investment budget of the enterprise. In other words, no matter whether the enterprise watches the advertisements on TV or not, every penny should be given to the TV station.

Watching advertisements to make money, this way is to let advertisers pay the bill abroad (central 10 report). The reason why the United States is strong is that the legal system is sound. People have to pay money to watch advertisements there, unlike here, where you have to insert a bunch of advertisements to watch TV well, pop up advertisements to watch online news, and pay money to watch news online, saying something about information browsing fees. In America, no one takes 1.400 dollars seriously, because people earn more than 4000 dollars a month. In their place, not everyone wants to see advertisements. Since you want people to see them, you should pay them accordingly.

In the 3G era, the rain is coming. As a new media, mobile phone has a new role. Compared with traditional advertising, it builds a ubiquitous and always-on mobile Internet personal terminal platform for mobile phone users. Feel free to contact, spread and give feedback at any time. This portable mobile media with one-to-many interaction and instant orientation has enabled advertisers to discover a new world of advertising communication. Now, the mobile phone has become an indispensable information terminal. Because they have a close relationship with everyone, they have become an important terminal in the advertising market, but how to make effective use of them is really worth pondering. Here are some simple explanations:

First, it has the effect of forced viewing. No matter what the message is, you have to read it before you know it.

Second, the accuracy of information transmission has been greatly improved and it has become the terminal of directional transmission.

Third, important information is stored in the mobile phone.

For the above three points, how to make good use of mobile terminals plays an important role in advertising marketing. Mainly use the mobile phone number segment to send in groups; Group sending by registered members; Community SMS group sending; Area code segmented transmission. Because the cost of this marketing method is relatively low, it generally needs comprehensive application to achieve good results. With the rapid development of communication industry and technology, there are more and more mobile phone advertisements, especially since last year, which has become an "international trend". Although weak, it is unstoppable. At the same time, due to the personal attributes of mobile phones, the choice of time and the compilation of content are very important, which is worth thinking about by marketers. In the future, mobile internet advertising will replace computer internet advertising, and the advertising industry will be the most promising, promising and profitable industry in the future. Mobile streaming media will share the advertising world equally with TV media, which is the trend of global advertising development. It is estimated that 60% of the advertisements in the world come from mobile phone advertisements, so mobile phone advertisements will surpass TV advertisements and become another great innovation in advertising industry. Advertising industry is a prerequisite for the economic development of modern enterprises, and wireless Internet streaming media is the biggest gold mine in advertising industry after TV and newspaper media.