With the help of digital food safety system, big data analysis and insight, traceable supply chain and online training and certification platform, we will work closely with upstream and downstream partners in the supply chain to strictly control every link from farm to table, just to protect the safety of consumers. Through digital transformation, McDonald's makes food safety management more efficient, timely and comprehensive. There are internal and external reasons for this change in McDonald's.

At present, McDonald's China has more than 654.38+0.8 million employees, both office employees and restaurant employees need to attend McDonald's food safety training on the first day of employment, and all employees must pass the annual food safety certification of 65.438+0.000% every year to deepen their understanding of food safety.

Since 20 18, McDonald's China has successfully established its own learning platform-Pulse E-learning, with the total number of users exceeding 180,000 and the monthly login number exceeding130,000. It is an important food safety learning tool in McDonald's. McDonald's employees can study, test, authenticate, identify and track online anytime and anywhere with only one mobile phone.

The evolution of McDonald's logo;

Since 196 1, the Logo of McDonald's has gone through many iterations. 1968 is to put McDonald's in the M structure, not to represent the golden beam of the eaves. After the M-shaped symbol was deeply rooted in people's hearts, there appeared three variants of 1992, 2000 and 2003. Until the latest iteration in 2006, this symbol finally evolved into an irreducible final form. Using an English letter plays an important role in consumers' minds.