In addition to colorful wild flowers, there are also green grasslands, warm sunshine and continuous spring breeze. Many people choose to camp in nature to welcome the arrival of spring. With the participation of many "players", camping has become more and more exquisite and has become a fashionable lifestyle, which has also driven outdoor brands and even well-known catering brands to enter the "outdoor consumption scene".

The popularity of camping search increased by 1.55% month on month

"The snapdragon in the waterfront wetland park has blossomed this week, which is the best period of flowering (recently), and it is (with) the beauty of oil painting to shoot casually." In late March, the little red book blogger "It's sparkling" shared such a content.

according to the person in charge of Ctrip camping products, due to the current epidemic, the travel radius of everyone has obviously decreased recently, and local travel has become the mainstream, and travel in different places is mainly concentrated in major urban agglomerations. Unwilling to get together, unique experience and niche luxury have become the new pursuit of users' travel under the normal epidemic situation. For example, this year's short-distance tours and outings in Tomb-Sweeping Day, the popularity of rural tourism is high. Judging from the ticket booking data of Ctrip scenic spot, the peripheral and local ticket orders account for 88%, and nearly 91% of tourists visiting the scenic spot choose to travel at home. Going for a walk and enjoying flowers, camping in parks and outdoor sports are the most popular ways for tourists to travel now. Especially camping in the wild is very popular with young travelers and family tourists.

Campsites around Kunming have been continuously excavated

According to the Research Report on the Current Situation of Camping Economy and Industry and Consumption Behavior in China in 2121-2122 released by Ai Media Consulting, the market scale of camping camps in China increased from 7.71 billion yuan to 29.91 billion yuan from 2114 to 2121, and the growth rate is expected to reach 1.8.6% in 2122, with the market scale reaching 35.46 billion yuan. By October 5, 2121, there were over 31,111 campsite enterprises in China * * *, and over 8,111 campsite enterprises and over 15,111 campsite enterprises were added in 2121 and 2121 respectively.

There are many ways to play camping. Some tourists will camp in the outdoor mountains or parks for the night, and some tourists will take tents to experience the camping atmosphere around them and go home or stay in hotels at night.

Although some places can set up tents for camping for free, it is still not enough for tourists to play like this, so exquisite camping has become a demand. Some scenic spots began to create exquisite camping scenes to attract the attention of family tourists and young people. Some scenic spots adopt a combination of enjoying flowers during the day and camping at night; Some hold open-air concerts to attract tourists.

in addition, some users choose a higher-end RV camping. Compared with general camping, RV camping has many advantages. For example, you can choose your favorite route to arrange your trip flexibly, stop at your favorite scenery, and don't miss any chance to enjoy nature. With its unique safety, privacy, comfort and freedom, RV travel has been broken many times, and the domestic RV market has been booming. Under this background, more and more campsites have begun to incorporate RV facilities into camp construction planning.

Catering brands enter the field of "outdoor consumption"

As one of the six elements of tourism, the catering industry responsible for "eating" smells the business opportunities of camping and enters the "outdoor consumption scene" one after another. Some catering enterprises have launched camping and picnic packages, and camping ingredients can even be delivered directly to their homes on the new retail platform.

In order to catch up with this upsurge, Pizza Hut and Mugaodi, a well-known outdoor camping equipment brand, jointly launched a spring summer camp nationwide. The event launched three spring outing camping packages, and you can also get camping cars, picnic mats, folding chairs and other equipment. Since it was put on sale on March 4, it has been welcomed by everyone, and the camping cars currently put in Kunming have been "robbed".

In March this year, Haidilao, a hot pot chain, also announced the launch of take-away barbecue business, which has been sold in some Haidilao stores in Beijing, Chengdu and other places, which also indicates that Haidilao has opened a differentiated layout from multiple perspectives of products and scenes to consolidate the market.

Outdoor brand camping products sell well

With the rise of outdoor camping craze, the income of outdoor brands has also increased.

In the flagship store of outdoor brand Decathlon Tmall, disposable barbecue pits, portable outdoor camping cars, folding chairs, awnings, outdoor camping tents, outdoor swings and padded portable beach mats are all "explosive products" that consumers are keen to buy. Many products show that more than 1,111 people have recently placed orders.

Relevant data show that since October this year, the turnover of outdoor tents has increased by 119% year-on-year, the turnover of outdoor benches has increased by 239% year-on-year, and the turnover of camping equipment such as large tents, awnings, folding tables and chairs has more than tripled ... This shows to a great extent that camping is rapidly changing from a hobby of the masses to a choice of the masses.

Editor Yi Keyan

Proofreader Lv Shicheng

Editor Li Rong.