Many shopkeepers lack experience in grasping the transfer fee, because most of them don't have enough experience in facade transfer, so when bargaining, they are not as good at using various transfer and negotiation skills as experienced shopkeepers to win the reasonable expected transfer fee. So, what are the skills in the negotiation of store transfer fees? Next, let's go and learn about it with Xiaobian!

What are the skills in the negotiation of store transfer fee

1. Find out the demand and prescribe the right medicine

First, according to the specific situation of the lessee, try to find out the demand of the lessee as quickly as possible and prescribe the right medicine. For example, the flow of people should be repeatedly emphasized in the negotiations that the flow of people will bring "great" help to the operation, and this should be used as a breakthrough to persuade the lessee to invest.

2. Find a selling point and then talk about the price

Find a selling point for your own shop. Such as location, people flow, proximity to high-end real estate, low rent, cluster effect of surrounding shops, etc. In short, we must find 1 core selling points and 2-3 backup core selling points, and prepare our speeches.

3. composition of expenses, and good distribution

in terms of composition of expenses, Ganzhou zhuanmai. com thinks that it is also necessary to make good distribution. For example, don't talk too much about the cost loss caused by changing stores, because the people who take over your store don't care about this, so the cost on this should not be too high. The transfer fee can be linked to the investment, so that the takeover party can accept your overall transfer fee better.

4. Proactive price analysis

Transfer fees need to be talked about positively, not evaded, and in the negotiation process of transfer fees, we must strive to take the initiative, for example, take the initiative to do price decomposition and analysis, and establish a "reasonable" concept for the other party.

conclusion of xiaobian: the above content is about what skills are there in the negotiation of store transfer fees? I hope I can help you. I believe that after the introduction, what skills will you have in the negotiation of store transfer fees? If you have more understanding, you can also refer to it if there is demand in the future.