How does novice Xiao Bai learn to operate?
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The first method: make good use of the search function.
When you come into contact with a new operation job, you can know what you want to do from the internet and colleagues. If not, you can also go to the recruitment website to see the job responsibilities and work panorama of the same type of position.
When you have a framework for the work to be done, the next step is to search item by item to learn more about the specific content of each work.
Taking content operation as an example, the first job responsibility is generally to be familiar with major self-media platforms and be able to independently produce high-quality content. You can ask your colleagues first what media the company already has.
Then, through search, we can understand the publishing requirements of these platforms. For most old drivers who operate new media, the new media has been extremely simple, and now the video is more difficult.
Want to do live broadcast operation, you can learn about live broadcast operation through Zhihu, Baidu, Xiaohongshu, Q Group and other channels. Why do you need to know information about multiple platforms? Because the information attributes of different platforms are different, Baidu's results are too shallow, so you can use Baidu to have a shallow understanding.
Zhihu will speak in depth and in length, which is suitable for in-depth understanding of information. The information of Xiaohongshu and Q group will be more grounded. For example, what you see in Baidu Zhihu may be live broadcasts of various cases and millions of goods. What you see in Little Red Book and Q Group will be another scene. Why did this live broadcast hang up again? Live broadcast is too difficult to do!
In fact, this is closer to your real situation. Only by knowing more can we find out the truth of the matter and know what kind of events we are about to face.
I suggest you spend at least a week looking for information. If you read it too long, you will forget it. If you have known it for too short a time, you can't fully understand it. One week is enough time for everyone to see the complete face of the work. Of course, this is for people who are willing to do a good job, just like people who are used to lying flat.
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The second method: ask the old driver for advice.
When you enter a new operating post, if someone takes you, your growth in one month can catch up with the progress of your own exploration for half a year.
Why is this happening? Because you must have the possibility of trial and error, which means the cost of time. You have planned a plan, but you can't run it for half a month. It is still unknown whether the new plan can be tested for another half a month.
If someone takes you, they will show you the way and avoid detours. Your growth is definitely much faster than your own stumbling. You may think that it is more meaningful to grow up after trying. Don't watch too much chicken soup.
This world is about taking shortcuts when there are shortcuts. Don't say that nirvana and suffering make people grow. Understand that whoever can reach the destination faster is king.
So, do you understand? Find an old driver if you can. If there are no conditions to create conditions, they must be realized. For example, add a few colleagues, be sweeter, shout if something happens, and you will soon learn everything your brother knows. The last time I heard someone call me brother, I was watching Water Margin. There is still a feeling of black whirlwind Li Kui jy.
It is understandable that some people are unwilling to teach people in the workplace. Maybe that person really doesn't know much, or maybe others are afraid that you will rob him of his job after learning, so everyone should be careful in their work and learn secretly if they don't learn superficially.
Attend more meetings and listen to how the old drivers report their work, mainly to listen to their work ideas, especially the old drivers who have made achievements. You should pay special attention to what he has done to bring output, and imitate it like a ladle, so that you can get off the bus and go to work soon.
The operators of Internet companies are still radical. As long as you have the courage to ask, the other party will usually tell you in detail. For example, I will start with Pangu's creation, and let the newcomers look at this issue from a global perspective. Knowing the truth is more valuable than knowing how to do it. Learning without skill, teaching without skill.
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The third method: unique.
Unique is to do it, you know. You've seen a lot and listened a lot. When you do it, you will find that there is still a big gap between what you actually think.
I read so much information before doing e-commerce operation and found that what I read before was useless. What is really valuable is that when I do it myself, I can't get the information up, find someone or find information to find solutions and effective methods to practice.
For example, how to increase the exposure of content, there are tens of thousands of ways to increase the exposure online. After reading it, you will feel as if everything is feasible. When it really landed, it was much worse than what was said on the Internet. What is useful in other people's hands is useless to you.
The reason is nothing more than that. The method speaker is making it up. There are quite a few such people. Many lecturers have no practical experience in short video. After reading several cases, I dare to give lectures to others, which is very powerful.
Another is that there is a threshold for other people's methods. For example, if someone else is a team of ten people making videos, you can't reuse other people's methods at all. What suits you is the best.
How to find a method that suits you? Do it. It is better to do it than to see it. Take a few videos, write a few paragraphs and advertise yourself, and you will know where your problems are.
When you have a problem, you will find a solution. When you solve the current problems, you will encounter new ones. Then you will find a solution, which will show a spiral upward trend. Your road to operation will go on, and so will newcomers. Search for thieves.
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As an old man, don't squint at new people. We all came from that stage. We should help new people grow up, help others and achieve themselves.
As a newcomer in a new position, don't be conceited, be modest, and then remember the above three methods. If you use them, you will soon be the next operator.
From He Xueqi
Consult books: There are many books about operation or related convenience, such as "Learning Operation from scratch" and "Positioning", which all involve knowledge theory. Bian Xiao has compiled such books for everyone before. This orientation helps to clarify the context of the whole system, and the transition from white to entry can make the direction of learning more clear. For example, learning e-commerce operation, Taobao is the first thing we should consider learning, because it is the most comprehensive and the benchmark of e-commerce industry.
Network search: collect the knowledge you need through vertical or mainstream search engines and question-and-answer websites, and then use mindmanager mentioned above to sort out the framework and turn the knowledge into a tool you can use.
Wechat official account: search operation, pay attention to the official account of Wechat, and also do a relatively high level, consult the excellent articles in the past. Don't worry about spending too much time in the early stage, not learning useful knowledge and doing useless work. Actually, don't worry. Only when you can distinguish which articles are the knowledge you want to master will you enter this industry.