1. Roadside unauthorized use of Sean Shaw's pictures as light boxes for brand promotion. Everyone must have heard of this chain store along the road in Chengdu, and even many people have been to this chain store for dinner. You know, it's not difficult for such a big brand to invite a star to speak for it, but the roadside uses pictures from Sean as light boxes for brand promotion. The copywriter said that Sean Shaw was his brand spokesperson, which really made people feel shocked. Is there a problem with the people in this company? With a little knowledge of law, I wouldn't do such a thing.
Second, this company is already a brand chain store all over the country, and it can still do such behavior. If this company is an unknown brand, it won't cause any heated discussion, but this company is already a brand chain store all over the country, and it will greatly reduce everyone's impression of it if it can do such behavior. We all do this in terms of endorsement, and it is inevitable that we will think of those dietary problems.
Third, this is an established fact. Now that Sean has sued, it shows that this is a certain fact. It's useless to explain this shop on the roadside. All he has to do is to tear down the billboard quickly and give Sean Shaw some compensation. Is the most correct way.
To sum up, we can find that it is really shocking that a chain store with such a big brand on the roadside should use the portrait right of a star without authorization. What do you think about this? You can talk about it in the comments section and discuss it together.