1. The development of Chinese fast food has been transformed from perceptual understanding to rational accumulation stage.

Modern Chinese fast food in the late 1980s to 1990s in the course of development, the majority of enterprises have the courage to practice, not afraid of setbacks, to overcome the difficulties and forge ahead, and paid hard work, in the development of the development of the fumbling and impulsive characteristics. Through this stage of practice, the majority of enterprises have accumulated experience, see the shortcomings, and constantly summarize and reflect, so that the Chinese fast food into the new century, the development of a more solid, rational accumulation of the development of the characteristics of the main performance is more obvious: (1) the development of ideas more objective, pay more attention to start from the objective reality, reducing the development of blindness and impulsiveness; (2) the capital investment is more reasonable, the enterprise Pursue pragmatic, input focus on return, development focus on the foundation, expansion focus on survival; (3) market connection more closely, corporate positioning closer to the market, to meet the diversified needs of the market; (4) store distribution more regional, most companies based on the first local and regional expansion, step by step, step-by-step, step-by-step strategy, to achieve results; (5) more deeper accumulation of intrinsic nature, to strengthen their own infrastructure and management support system construction, and continue to accumulate intrinsic Management support system construction, continue to accumulate the inner strength, the pursuit and maintenance of lasting corporate development; (6) enterprise development is more stable, ups and downs and too much speculation phenomenon is obviously weakened, and strive for steady and stable, steady development and continuous improvement.

2. The social and industrial status of fast food has been established, more prominent role.

With the social and economic development and people's living standards continue to improve, people's food and beverage consumption concepts gradually change, dining out more often and rationalization, selective enhancement of the quality of consumption requirements continue to improve, and more in pursuit of brand quality, taste characteristics, health and safety, nutrition and health and simplicity and speed. The social demand for fast food has been expanding, and the characteristics of mass consumption and basic demand in the market have been more fully expressed. Modern fast food operation standardization, distribution of factory, chain scale and management of scientific concepts, through the deepening process from the discussion to practice, has been widely accepted and recognized, and from the fast food industry to expand the catering industry, China's catering modernization has become an important development goal and direction. Fast food as China's catering industry and the vanguard of the vanguard of modern catering, become an important representative of the development of modern food and beverage forces, the promotion and drive the role of the industry as a whole continues to stand out for the development of society and the industry has made a positive contribution.

3. The scale of the industry and enterprises continues to expand, and the quality and level of development have improved significantly.

According to the National Bureau of Statistics, in 2004, China's catering industry realized a turnover of 748.6 billion yuan, an increase of 21.6% over the previous year; more than 4 million catering outlets across the country, employing more than 20 million people, the industry's development rate has continued to grow at a relatively large rate, and the rate of contribution to the national economy continues to improve. According to preliminary estimates, the national fast-food chain of more than 1 million outlets, the annual turnover of up to 150 billion yuan, will account for about 22% and 20% of the catering industry, fast food industry continues to expand. From the catering industry's annual survey of the top 100 enterprises, fast-food enterprises in the catering enterprises in the top 100 enterprises in the world: 2001 annual catering enterprises in the top 100 fast-food enterprises in the 12 finalists, turnover accounted for 30.1%; 2003 annual catering enterprises in the top 100 fast-food 18, turnover accounted for 33.29%; 2004 annual catering enterprises in the top 100 fast-food 20, turnover accounted for 33% or so. Fast food industry in the number of outlets to increase and expand the scale of the same time, the development of brand-name enterprises more favorable strength and operational capacity, the inner support system to strengthen the construction of the quality of development is increasingly enhanced, the overall level of development continues to improve.

4. Western-style fast food chain enterprises to expand rapidly, the trend of integration of Chinese and Western enhancement.

International fast-food brands represented by KFC and McDonald's are expanding rapidly in China, and their development speed is accelerating significantly. By the end of 2004, China's KFC reached 1,200 chain stores, McDonald's more than 600, an increase of 800 and 300 or so than in 2000, an average of 200 and 80 stores, the annual business scale of more than 11 billion yuan and 6 billion yuan, the average annual turnover of a single store in the more than 8 million yuan, China's fast food and catering industry leader, the role and influence of the development of the industry continues to expand. It has become a leading enterprise in China's fast food and catering industry, and its role and influence on the development of the industry has been expanding. From the characteristics of its development, it extends from the first and second class cities to the third and fourth class cities in China, and from the eastern cities to the western cities; the strategic layout, system construction and localization concept of enterprise development are basically completed, and the idea of "based on China and integrated into the life" has been established; the adjustment of variety development has been intensified, and the introduction and nutritional connotations of Chinese varieties have been enhanced, and the fusion of Chinese and western varieties has been strengthened, and the development of Chinese and western varieties has been strengthened. Nutritional connotation is enhanced, the trend of integration of Chinese and Western is more obvious, etc.

5. The fast food field continues to develop and innovate, and the development space continues to extend and expand.

From the development of China's fast food industry in recent years, the demand for fast food is diversifying, and the business space of fast food enterprises continues to broaden, expanding day by day, and the service field is wider: (1) fast food chains continue to develop, with a richer style of store, and the chain operation is steadily advancing. (2) Group feeding has risen to prominence, and specialized companies have continued to develop and grow, becoming a new bright spot in the market. (3) Breakfast projects have been launched around the world, a number of fast-food chain enterprises to play a leading role, the rapid rise. (4) Meal delivery and takeout development momentum is strong, the market demand continues to grow, a broad prospect. (5) The development of fast food processing has been accelerated, and the active development of family-oriented demand services has been welcomed. (6) fast food leisure, casual dining color has been strengthened, the enterprise innovation and extension of business efforts to strengthen, showing the development of China's fast food industry vitality and vitality.

6. The union between related industries is more in-depth, and the industrial connection is gradually formed.

With the expansion of the industry scale and enhancement of the strength of enterprises, the industrialization process of fast food industry to take new steps for the development of fast food enterprises to lay the foundation for the guarantee. The main performance: fast food enterprises of raw material procurement, planting and breeding bases and food distribution center construction increased, connecting agricultural production, logistics circulation and factory production and processing and distribution capacity; and related equipment development and production and supply of manufacturers of the more general cooperation, special technology and equipment development in-depth advancement; enterprises and educational institutions have been initiated in the joint direction of the commission in the college and training of professionals to obtain Initial results; professional consulting and training institutions to strengthen the service capacity and strength; enterprises through capital operations as a link, the implementation of corporate mergers and acquisitions and resource integration began to take off; fast food theory and research continues to progress, book publishing new results; the establishment of industry organizations for the construction of the industry service platform to create favorable conditions.

Two, the main problems in the development

1. Social investment has been reduced, the industry development needs to heat up.

After the nineties of the last century after the development of hotter investment cycle, due to the return on investment and the impact of business mistakes, social capital investment in the fast food industry tends to be cautious, investment confidence index is low. On the one hand, this shows that the industry has entered a relatively rationalized and mature stage of development, but also shows a relative lack of investor confidence in the development of fast food rational understanding is not strong and the return on investment to grasp the situation, the urgent need to strengthen the development of fast-food practice and rational guidance to enhance investment confidence, warming up the development of the industry.

2. The deep-rooted factors restricting the development of the industry need to be resolved.

Over the years, the development of enterprises has been in the self-exploration, self-operation, self-accumulation and self-improvement of the main state, low profits, bearing heavy, small support, development is difficult to highlight the characteristics. Enterprises in the product standardization technology and equipment development, the establishment of chain management system, the training of professionals, absorbing capital investment, theoretical guidance and information exchange and other aspects of the conditions are very insufficient, there is a technology development and equipment supporting the difficult, management and human resources, distribution channels and development of funds difficult, difficult communication and cooperation and other deep-rooted factors such as the constraints, industry platforms and the foundation of the support force is not strong, the development of enterprises Have a greater impact on the development of enterprises.

3. Development ideas, models and ways to further explore and breakthroughs.

In the fast food development goals and directions are recognized, the market demand continues to strengthen the development of the field of further broadening, a number of brands on behalf of enterprises have emerged and growing at the same time, in the development of enterprises, there still exists between the positioning and the model, the market and the goal, the speed and efficiency, the ideals and realities of the friction between the reunification of the phenomenon of model sameness and innovation is not enough. How to better solve the enterprise development in the winning mode and successful development of effective ways, we need to continue to practice and in-depth exploration, in order to better meet the needs of society and realize the steady and rapid development of enterprises.

4. The problem of lagging theory is still more prominent.

Theoretical research and professional guidance of fast food, especially in how to meet the industry and the actual operation of enterprises in the operation of the applied theoretical guidance, there is still a significant gap. Fast food existing theoretical results are not much, already in the guidance and practicality is not strong, more companies draw on the theoretical results of the traditional restaurant, and fast food development of the laws and characteristics of the differences. At the same time, there is a lack of summarizing, refining and theoretical upgrading of the actual experience of enterprises, and the introduction and reference to the international advanced fast food information and professional achievements need to be strengthened.

5. The role of enterprise association and industry organization is not enough.

With the progress and development of the industry, more enterprises recognize the cooperation and mutual benefit, joint interaction and *** with the cultivation of the market, build industry platforms, *** to enjoy the benefits of the scale of the positive role of spontaneity requirements are also more urgent and strong. In reality, the low degree of organization of the industry is still very prominent, the phenomenon of enterprises working alone, dispersed and closed is still relatively common, some *** problem solved by the enterprises individually, the cost is high, the difficulty is great, the cycle is long, the scale advantage and the group effect is difficult to play. Industry in the combination of industry forces, information exchange and communication, the organization of training forums and strengthen internal and external links have improved, but by the conditions, in the deep organization of the joint aspects of the development of insufficient efforts, the industry's role in the organization of the urgent need to strengthen.

Three, experience and experience

After more than a decade of development, the fast food industry up and down the understanding of the development of modern fast food, discussion and reflection has not stopped, active thinking and rational summary. Reviewing the development of the fast food industry, some of the experience and experience gained is worth paying attention to:

1. To adhere to the market positioning and essential features of modern fast food.

From the social demand for fast food, market positioning, service characteristics and development conditions and modes of view, fast food is different from the restaurant, the two consumer motives, market positioning and dining requirements are obviously different, there is a big difference. The characteristics of restaurants are more to meet people's socialization, improvement of consumption; fast food is to meet the basic needs of people's life dining is the main purpose of dining more reflective of the basic nature of consumption and forced sex. The basic features of modern fast food, such as fast production and sale, convenient consumption, quality standard, easy service, balanced nutrition and low price, are more manifested in the basic necessity of the society, popularization of consumption, easy and fast service and low price and good quality. Fast-food enterprises should adhere to the market positioning of mass basic consumption and their own characteristics, in order to establish the market and demand value of fast food, in order to give full play to the advantages of large demand capacity and wide market space. Due to provide low-priced varieties of services, rely on a single store and store less difficult to survive, business development of the challenging, so the development of fast food enterprises only the pursuit of scale effect in order to survive and develop, we must focus on the scale of efficiency and scale of the embodiment of the advantages, while avoiding the scale of the risk of practicing a strong management and control capabilities.

2. Establish the standardization of modern fast food, factory, scale and scientific objectives.

In the face of the challenges of the market, fast food enterprises to play the scale of efficiency, must implement the development of chain management, chain scale operation needs to rely on standardized operation, factory distribution, large-scale operation and scientific management of the guarantee. The realization of standardized operation is the direction of the quality of the determinative and stability of the role can not be ignored, focusing on varieties and business management standards and stability control is the enterprise expansion and the premise towards the scale of the maintenance of the brand, recognized by consumers; development of moderate standardization of the early stage of the realization of standardization of the gradual nature of the can be established. Chain management in the centralized purchasing and factory distribution is the development of the necessary choice, to take the centralized purchasing and distribution of products is to reduce operating costs and ensure the stability of the development of the necessary conditions, but the amount of input, pragmatic; according to the status quo and mode of development of the enterprise, you can take the establishment of a centralized kitchen and commissioned the suppliers to process the distribution of the road, to prevent the burden of the development of the enterprise. At the same time, in the development and growth of enterprises, the role of industrial unity, scientific management system and scientific and technological connotation is very important, is to support and sustain the development of the scale of the enterprise to ensure that the establishment of a scientific management system is a long-term effort, is an accumulation of the process, but also a process of practice, reference and creation.

3. Market-oriented, continuous innovation.

The market is the main guide and prerequisite for the development of enterprises, market demand survey and accurate market positioning is the enterprise based on the market and survival and development must be a prerequisite. Market consumption of personalization, rationalization and segmentation of the trend is becoming more and more prominent, the enterprise should be market-oriented, accept the market test, in the market to maintain their own characteristics, differences, identity and expandability, in order to get the recognition and acceptance of the market. With the continuous changes in consumption characteristics and dining forms, the connotation and extension of fast food has been expanding, business areas and industry forms are becoming increasingly rich. Enterprises should focus on innovation, pioneering, follow the market and guide the market, innovation should be the eternal pursuit of the enterprise and the concept. Pioneering and innovation requires creative development and exploration, practice has proved that in adhering to the essential characteristics of fast food on the basis of combining their own conditions and market characteristics, focusing on pioneering and innovative, fast food concept ideas and ways of thinking that can not be copied from the restaurant, but also can not be simply imitated and fully imitated by other enterprises, or it will be the loss of self, lose the value of the role of fast food and enterprise and market capacity.

4. Chain expansion should be based on their own conditions and strength, to achieve a win-win situation.

The development of chain scale expansion is a gradual process, but also a long career, based on their own strength and conditions to determine the speed of enterprise development. Scale expansion to establish a strict and high level of chain management support system as the basis for multi-party alliance, take the industrialization of the development of the road as a way to continuously enrich the cultural connotation of the brand, promote brand strategy and talent strategy to improve the core competitiveness of enterprises and brand control as a guarantee. Chain operation, especially the franchise chain must maintain the franchisee and the franchised party *** with the same interests, to achieve a win-win effect; pay practical attention to the credibility and integrity of the establishment of the scientific management system and service capabilities to enhance the legal aspects of the contract, to ensure that the enterprise to do a great job to do excellent, strong in order to achieve lasting development, to ensure that the expansion of the brand's cultural value and to play the effect of the scale, and to promote the chain of healthy and standardized development of the chain of business.

5. Franchise chain with direct chain **** with the development of the region to promote the main.

Franchise chain is more challenging and risky, the development of the four sides and simple authorization, it is difficult to ensure the stability of the enterprise and long. Franchise chain can be done, but the need for direct chain model demonstration role, direct chain and franchise chain should be a strategic partnership. In the enterprise from a region to another region and the national market development to a combination of regional **** with the promotion of a single and simple franchising expansion mode and a flavor of the region across the promotion often results in weakened control, management difficulties and lose sight of the other side, in the development of the chain is also difficult to improve the system to maintain the ability to establish a solid demonstration and support to ensure that there is a failure to join the franchise to affect the credibility of the enterprise's brand and the Long-term development.

6. To achieve economies of scale to the amount of investment, low-cost expansion necessary and feasible.

Over the years, how to solve the problem of input and output, investment and return and survival and development, has been plagued by us, has been testing us. In practice, due to the impact of socio-economic development and consumption levels, the pursuit of inexpensive and beautiful so that the enterprise profit return space is small, the development is constrained. Now value for money, value for money value concept, gives us a higher challenge, fast food business development in the simple and fast and rapid development, low price positioning and higher investment in the contradiction between the still more prominent. High investment, low return to make business operations in trouble examples caution us, in the early stage of enterprise development, capital shortage and the need for capital accumulation process, low-cost expansion of the road to avoid the scale of the investment risk necessary and feasible, should not be ignored. At the same time, low-cost expansion is not the same as absolute low investment, in the conditions allow, but also through the scale of investment to amortize operating costs, improve competitiveness. In short, enterprises need to be pragmatic and progressive, to take the amount of investment, but also to overcome the blind impulse; development needs to survive, expansion needs conditions, to continue to improve and improve in the development, in the steady expansion and development.

7. The role of talent is the key to determine the development of enterprises.

Enterprise development, the role of professional talents is becoming more and more prominent, training talents, the introduction of talents and the establishment of talent cultivation mechanism has become a pressing task. To combine the introduction of foreign and self-cultivation, set up to self-cultivation, improve the enterprise's human resources system, and gradually establish the enterprise's internal training system, the formation of the talent conveyor can, which is an important foundation to support the development of the enterprise. At the same time, to enhance on-the-job training efforts, and constantly improve the quality of staff and professionalism, so that the staff and the enterprise *** with the growth, in order to ensure that the urgent requirements of the development and growth of enterprises.

8. The development of synergy and scale effect.

To strengthen industry guidance, policy environment, information exchange, consulting services and the maintenance of industry interests and other aspects of the work, play the role of the industry's organization, coordination, service platform is crucial in order to solve the problems that can not be solved by a single enterprise, to create a fast food development of the big market and the environment. To solve the enterprise development of the market environment, science and technology development, talent cultivation, technology development, management system construction and resource benefits *** enjoy the deep-rooted constraints on bottlenecks, the need for enterprises *** with the cultivation of development space, strengthen the linkage effect of enterprises and group strengths, the formation of synergies, to create good material conditions, *** enjoy the advantages and effects of scale, *** with the promotion of the prosperity and development of the industry.

Four, the development of China's fast food industry trends and countermeasures

Through more than a decade of development practice, China's fast food through foreign stimulation, perceptual exploration and rationality

Accumulation of the stage of development, has gone through the arduous twists and turns, the indomitable and courageous journey, writing a chapter of progress. Looking ahead, with China's per capita GDP exceeded 1,000 U.S. dollars, and with an average annual growth rate of 7-8% to the per capita GDP of 3,000 U.S. dollars to the goal of a well-off society, the economic system and the way of growth continue to improve the industrialization, urbanization and modernization is accelerating the process of stable socio-economic development and the standard of living of the people to continue to improve, which will make the development of fast-food industry, the environment and conditions more mature, market demand further strengthened. This will make the environment and conditions for the development of the fast food industry more mature, the market demand is further enhanced, and the prospects for the development of China's fast food industry are even broader.

1. Consumer demand is becoming more diversified, and the trend of fast food diversification, segmentation and personalization needs to be strengthened.

Satisfying the needs of the mobile population outside, group unit feeding and family kitchen is the catering industry's three major service areas and space, but also the main components of the fast food market demand. With the diversification of the catering consumer market, the demand will be more in pursuit of individuality and characteristics, market competition will be more intense, fast food industry development in the industry diversification, market segmentation and characteristics of the trend of personalized enhancement. Fast food enterprises based on market demand, need to develop business areas and innovative development model, in order to seek greater space for development. From the foreign fast food market, the market segmentation is fine, the enterprise form is more, the store features outstanding, varieties of concise, strong personalization is worth our reference. Enterprises should have a clear market positioning under the premise of determining the main brand varieties and unique business style, in the enterprise mode, variety selection, business style and the development of features more prominent in their distinctive personalities, to avoid simplicity and sameness, in order to form the value and characteristics of the market, the formation of the basis of the corporate culture and brand. In the development of fast food restaurant form at the same time, group feeding, meal delivery, breakfast and fast food food food processing market will flourish, although it is still in the early stages of development, is still facing problems such as the scale of operation, mode of approach, industry norms and the policy environment, but the market potential is huge, vitality, broad prospects, through the gradual formation of scale development and characteristics of the business, improve convenience and speed, variety of personalized, stable quality, nutritive Balanced and standardized management level, so that China's fast food industry has been continuously developed and expanded.

2. Miniaturization and simplicity of the enterprise model development potential, "small, special, more" road should be valued and advocated.

Fast food to mass consumption-oriented characteristics of the positioning and diversification, segmentation and personalization trends, the requirements of enterprises in the development of the mode of choice to be adapted to the development of small stores to take the development of small stores to take the "small, specialized, more" store development path, store miniaturization plus varieties of simple model has market potential and promotion value. Specialized in order to professional, adhere to the expertise to the depth of development, simplicity is the premise of standardization. The size of the store should be based on the local market and customer sources to decide, but the overall saturation of the market is getting higher and higher, in the store is dense, consumption dispersion of the reality, if too much pursuit of large stores, varieties and decoration of expensive, often resulting in increased operating costs, management difficulties, operational control complexity and return on investment in a slow and unfavorable situation, with the characteristics of the fast-food is also not in line with. Miniaturization and simplicity of the store mode can reduce the development, design, site selection and investment in the difficulty and pressure to increase the reproducibility of the store, but also more prominent fast food features, personality and style, site selection is convenient, store space, and the regional demand for adaptation to the strong, better to avoid or reduce the business operation of more and more wide, big and full of the pressure and risk caused by.

Simplified and miniaturized model requires more scale and standardization to ensure that the quality standard control and centralized procurement and distribution requirements are higher. Enterprise per capita consumption is low and to ensure that the main way to win profits by winning the chain economies of scale, which varieties of fast on-site processing, sale of good quality, mainly relying on the site to finished products, semi-finished products processing based on the development of standardized product technology requirements for centralized processing and distribution capacity, in order to reduce the pressure and risk of on-site processing to make the single-store site area is small to become feasible. At the same time, a larger area of fast food restaurants to make up for the problem of low cost and profitability, to win better service and greater benefits, to gradually enhance and explore the combination of casual dining, leisure functions, increase flexibility of service, to meet the personalized needs of consumers. Development, the enterprise should not be too much to pursue a single fixed model and self-ideal model and bound, close to the market, seize the essence, forge ahead, so that China's fast food business development to make new breakthroughs and progress.

3. Brand enterprises continue to develop and grow, chain management to guard against impatience.

In the development of modern fast food, the brand enterprise demonstration leading role is very important and critical.

With the intrinsic accumulation of strengthening and perfecting, the pace and speed of the development of enterprises around the representative of the pace and speed will continue to accelerate, the chain expansion of the gradual development of business strength and support capacity to strengthen the scale of efficiency and standardization of the level of enhancement of the brand culture features more prominent, the development of the quality of the level continues to improve. The development of Chinese fast food is our current top priority, the chain of Chinese brand enterprises has a lot of room for development, but we must prevent corporate impatience and short-term behavior, according to their own conditions to develop development strategies and steps, the pursuit of business and long, focusing on pragmatic and progressive, in order to achieve steady and rapid development. From a national perspective, we have to develop faster, better foundation of Chinese fast food enterprises to give some attention, support and cultivation, mobilize the power of many aspects of the problem of restricting the development of enterprises to focus on solving and supporting the creation of favourable conditions to accelerate the backbone of the fast food brand enterprises to grow rapidly and healthily, to take the lead to drive the development of the industry.

4. Professional talent team gradually expanding, the development of fast food industry should focus on theory-oriented, scientific and technological support and industrial promotion.

The development and growth of the industry will emerge and absorb more talented people, the fast-food industry, professional managers will gradually form a team to provide a strong guarantee for the development of the industry. At the same time, the development of material conditions of the industry is becoming more and more perfect for the development of the industry to provide a more favorable basis for support, will promote China's fast food industry into a period of rapid development. Education, training, theoretical research, scientific and technological development to improve the level of the relevant industry chain, the close grafting of the joint, and further accelerate the Chinese fast food production specialization, business intensification, enterprise scale, service socialization and industrial integration of the pace of development. To further promote the updating and development of China's traditional cooking technology, focusing on the requirements of fast food production process for the research and development of specialized equipment to accelerate the level of theory, science and technology applications and industrialization process, improve the scientific and technological content of the fast-food industry and the level of quality, so that the development of fast-food on a new level.

5. Chinese and Western fast food, fast food at home and abroad to learn from each other, the pace of integration accelerated.

Chinese fast food development needs to learn from the western fast food management system and mode of operation, in order to solve the concept of innovation, weak foundation, lack of talent and scale efficiency. Western-style fast food by virtue of the concept, capital, talent and management advantages in China to achieve rapid development, has taken the lead; but the future development of Western and overseas fast food is more to integrate into the Chinese soil, innovative concepts, absorption of new Chinese varieties, technology and growth of nutrients, to overcome the problem of the roots are not deep and the soil is not suited to the problem. Chinese and foreign fast food *** with the composition of China's fast food market, there is competition between the two and a short war, but there are still differences in market positioning, development space, each has a relative development space. In the future, the development of Chinese and foreign fast food enterprises to form a mutual reference and integration of the situation of interoperability, *** with the progress and development, especially with the continuous development and growth of Chinese fast food enterprises will certainly make a difference in the introduction of foreign capital, talent and the internationalization process of the development of foreign capital, talent introduction and internationalization process will further promote the transformation of China's fast-food enterprises, restructuring and upgrading the pace of the modern fast food to enhance the overall level of development.

6. The role of industry organizations will be strengthened to promote the industry standardization and the pace of service platform construction.

Through industry organizations, social institutions and fast-food enterprises *** with the role of China's fast food industry, the degree of social organization will rapidly increase the pace of enterprise unity, in order to form as soon as possible an effective mechanism for the operation of the industry and the related industry chain between the joint linkage of deep-level cooperation, the formation of socialized mass production required by the collection of capabilities, to provide support and protection for the development of the industry. Industry associations should improve the industry's representativeness, focus on maintaining the industry and enterprise interests, highlight the sense of service, improve the service force, cohesion and centripetal force of member enterprises, create a good business environment and development conditions for enterprises in the industry organization, the policy environment, standards and rules, information services and communication and guidance, etc., to improve the industry standards and norms, and to support and promote the construction of joint interaction and service platforms between enterprises. Through the industry standards and norms and the continuous strengthening of service capacity, give full play to the comprehensive advantages of the joint interaction of enterprises, from the enterprise *** with the same goal and *** sexual interests, to better solve the enterprise alone can not be solved *** sexual problems, *** enjoy the benefits of scale, and seek enterprise development. Only to play the role of industry organizations and services, to promote the standardization of the level of development, improve the scale effect of enterprises, combined with social resources, the formation of industry synergy, in order to create good conditions for the development of China's fast food chain to actively promote the progress and development of the cause of the progress and development of the fast food chain.