[Children's Parent-child Service Design] Thoughts on the service experience of parent-child theme restaurants

Speaking of parent-child restaurants, there are many themes and forms on the market now, but there is actually only one: "Let parents and children have a good meal". This seems simple, but it actually includes: delicious, beautiful, fun, good nutrition, good environment, good facilities, good atmosphere and so on. So this delicious meal, from the customer's point of view, is a matter of eating a meal, but from the service provider's point of view, it is from brand value communication, spatial layout planning, service process design, and then to experience strategy deployment.

Anyone who takes their children out to dinner has never encountered the same situation as having a meal and fighting several times. So why choose a parent-child restaurant or a restaurant suitable for parents and children? Because besides eating, we also want to be lazy. When the children are full, we can have time to relax, have a relaxed and elegant chat with our girlfriends and feel the comfortable atmosphere of the weekend holiday. ......

Talk to customers

Every brand and every enterprise has its own style orientation, just as each of us has our own temperament image and personality characteristics. What kind of people will you become partners and friends with, how do you communicate with them, what do you give to others, what do you bring to each other, and the brand is the same.

As a customer, how we choose you among many brands and various parent-child restaurants must be related to the brand value transmitted by this restaurant from the inside out. This transmission can be an image, an environment, a feeling, an atmosphere, a cognition, a person, an object, a scene, a message ...

The "dialogue" with customers needs someone to convey it, space to show it, products to provide it, five senses to create it, culture to tell it with a theme, every link and every contact point in the service to be connected in series, brands to internalize this value and pass it on to insiders and customers so that they can feel it effectively.

The biggest difference between changing the brand image from an ordinary friend to a good friend is that from the customer level, I will think of you first when I need it. From the brand level, I know what you need at this time, and give you sincere, real-time, anytime, seasonal, timely, surprising, satisfying and expecting. ......

Sense of wholeness and consistency

Holiness is a kind of visual perception or psychological feeling composed of all elements inside and outside the restaurant, online and offline. From the external business environment, store location and indoor space, to a painting, a thing, every word and deed.

Consistency means that all these elements are unified in style and convey the same image and meaning through different forms. These two points can not only make customers quickly identify and remember, but also make customers feel the value that the brand wants to convey through service performance from different levels.

Sense of ceremony and integration

Speaking of the sense of ceremony, it is easy to think of the reservation system of high-end restaurants and the service of the head waiter after arriving (compared with fast food or ordinary restaurants to find their own seats), pulling out chairs to invite people to sit down, putting napkins on their knees, putting tableware on the table and so on. People who have seen the English drama Downton Abbey will surely remember how grand and exquisite its sense of ceremony is. Of course, the sense of ceremony should be set according to the target group, theme and scene.

For a parent-child restaurant, especially a restaurant that advocates healthy eating and organic ingredients, it is a sense of ceremony to see the dazzling array of ingredients and the cooking process in the open kitchen after entering the gate.

For children, we will provide games and toys, which can be combined with the theme of the restaurant, so that children can not only take their parents to eat, but also explore, perceive and learn ..... so that their own play and eating can be integrated.

Your side is the chef, and our side is the chef, wearing a small apron and holding gadgets. You are cooking, and so are we. All solid wood play areas and toys have peace of mind and texture (parents), fun and exploration (children).

Child-friendliness is not only a form, but also a decoration environment that conforms to children's aesthetics. More embodiment is that children can integrate into it, explore independently and explore freely with safety and peace of mind.

Interesting and selective

It should be fun to order something so ordinary. "Who said that only mom and dad can order? Even if I don't know a few words, I will look at the pictures. Which one will I choose? Hehe!" Children can also choose their own menus.

"A vivid menu is like reading a picture book. I can't eat so much at once. I'll order this next time. " This is the child's voice.

Delicious and healthy.

Not only the face value but also the strength, not only the pictures look good, but also the objects are more attractive. (The dishes are the same as the illustrations, hehe ~)

Sense of participation

No matter in Taipei or Shanghai, every time I go to this brand of restaurant, my family eats well, and because we can see the scene of the chef cooking and imitate it in the kitchen entertainment area before dinner, we will naturally feel involved.

As parents, we can relax when our children are involved in this activity, immersed in this situation and immersed in the game. At this time, whether you are lazy, chatting with your best friend or your husband, it is the most enjoyable moment after our dining experience.

The delicious feeling is still fragrant. Buy something back before you go. If it is too heavy and a little tired, it doesn't matter, it is also sold online! Hehe ~ (complete service process)

Reflections on the Design of Children's and Parents' Services

In recent years, I have contacted many children and parents' design projects (space design, product design, service design, experience design, curriculum design). On the one hand, I am a designer, on the other hand, I am also a mother. I can not only perceive the psychology and needs of customers, but also understand the status of service providers (enterprises and internal employees).

In recent years, whether in the fields of education, medical care, real estate, catering, hotels, tourism, exhibitions, etc., we have been doing market segments for parents and children, and we have also seen changes. The most intuitive feeling is that the environment is getting better and better, there are more and more choices, and the price is getting more and more expensive. We are all talking about children, but what do children need? Just an anime image that conforms to children's aesthetics? Candy-colored dreamland? Put a lot of toys and picture books? If that's all you think, what else? Then you underestimate this kind of customers (parents+children)!

In our numerous user interviews and field research, in the process of studying children's psychology and development for many years, and in the process of accompanying children to grow up, I found that many times we are self-righteous adults! We just give it to our children according to our own wishes, but we don't understand their real needs and feelings. Because we are parents, we feel that we know all the parents. Users in any industry and in any field are different. In the field of children's parenthood, there are different types of families, different parents, children with different characteristics, different consumption patterns, different situations and other factors.

So when we provide products and services, we must first find out who you are providing for. What do they have? What do they need? What do they expect? What can we do? For example, what kind of space environment we provide, what kind of atmosphere we create, what kind of functions we set and what kind of products we configure, so that our service providers can provide services more safely and effectively, and our customers can effectively perceive these services, so as to achieve expectations and enhance the experience. Let children not only be recipients, but also participants, let children integrate into it and immerse themselves in it to observe, explore, learn and recognize.