The first step is to occupy land, and choosing a good location plays a major role in the business of the store. As the saying goes, the location of the store is one inch worse than the business. A good shop is the fastest and most active place for people, money and information exchange. According to traditional experience, a north-south commercial street is more prosperous than a north-facing commercial street; East-west trend, facing east is more prosperous than facing west; In a traditional commercial street, the most prosperous place is not the two ends, nor the middle, but nearly half and then nearly half, which almost conforms to the golden section law (1: 0.6 18). Of course, this is not absolute. Under the guidance of the advanced concept of modern business environment design, from the comprehensive consideration of human nature, psychology, habits and other factors, we can often create a miracle of wealthy shopping malls. The second step is to think carefully and decide a good name. The importance of store number is related to our corporate image and will directly affect the sales of products. Generally speaking, store names should be auspicious, catchy, distinctive and easy to remember. Like selling suits, dresses and high-end accessories, you have to go to "foreign countries" *; To sell traditional handicrafts and local products, we must go to the "earth". The more soil, the more distinctive it is. The more national it is, the more cosmopolitan it is. Let customers know themselves, appreciate themselves and trust themselves through appropriate store names, and realize long-term business cooperation. Well-planned names can be passed on from mouth to mouth, and the third step of free publicity is clever decoration and outstanding personality decoration, which directly affects the image of the store. Decoration is not based on luxury, of course, it is not cost-effective. What is important is practicality, individuality and taste. Here, we should consider the harmonious collocation of colors, the display of goods, the lighting effect, the choice of background music, the route of goods viewing and so on. All this closely revolves around one principle: to enhance goodwill and promote the desire to buy. The fourth step is to use advertisements flexibly to grab eyeballs. Today's society is an information society, and advertising has become an indispensable conventional weapon. Shop signs, shop windows, packaging bags, price tags, leaflets and Yi Labao booths should all be made, and advertisements are everywhere, eye-catching and easy to remember. In the same market, the eye-catching degree and effect of advertisements inside and outside the store have become an important factor affecting customers' purchase. In addition, to make full use of the industry media, we can do both hard image advertising and soft news propaganda. A smart shop or enterprise always has an annual advertising plan, or artificially creates scenic spots, hot spots, selling points and news points; Or follow the trend and become the focus of the market and customers. The fifth step is that advertising is better than enterprise management. Advertising is a retreat, and management is pragmatic. Purchase channels, clerk management, business development, customer communication, revenue and expenditure profits, transportation and logistics are all compulsory courses in daily work, and any link that goes wrong will directly affect the business process. Business management is embodied in every aspect of the daily work of the store and runs through the whole operation of the store. As long as you grasp the working principle of grasping the middle between the two ends, that is, grasping the purchase on the one hand and the sales on the other, improving the daily work level through management, and testing the management quality through daily work, especially in post standards, business processes, system guarantee, customer development and maintenance, your store management quality will definitely rise to a new level. Impulse! It is the driving force of entrepreneurship. Without impulse, there is a lack of motivation to let go and stand on your feet. But under the impulse, if you want to succeed in starting a business, you still have to follow certain steps step by step, so as to improve the chances of success in starting a business. Looking for a professional entrepreneurial consultant. If you want to succeed in starting a business, you must be prepared in advance. Before starting a business, you should first consult a professional business consulting agency or consultant. You can spend money to find some professional consultants, or you can choose some free consulting institutions, such as associations and government agencies. Writing a business plan The writing of a business plan is not only necessary but also very important for the whole business process. Because, through the writing of the plan, you can not only know more clearly whether the plan is complete and comprehensive, but also find someone to invest in shares or provide advice before you have specific content. If you want to apply for a youth entrepreneurship loan, you must also attach a plan. It is difficult to raise venture capital in the early stage of starting a business. If you don't have enough funds, it will be even more difficult to start a business. When the venture capital of entrepreneurs is insufficient, the way to raise funds can not only borrow from relatives and friends, but also try to seek relevant loan resources from the government to solve the problem of insufficient venture capital. How to choose an industry to decide products Before choosing an industry that you want to start a business, you must first measure how much venture capital you have. Because the total investment for various industries is high or low, each industry is different, so first measure what industries your own funds can do, and then make further plans. Then according to the development prospects of the industry, their own interests, specialties, tendencies, past relevant work experience, industry competitiveness and other factors to evaluate, to see which industry they are suitable for and which industry they are engaged in has the most competitive advantage. After learning business technology and choosing an industry, the next question is how to acquire business technology. Of course, if you choose to join a chain store, the headquarters will teach you all the skills. However, if you start your own business, you must find ways to teach yourself. As far as learning approaches are concerned, there are generally many skills classes in the local area, including all kinds of catering, snacks, coffee, foamed black tea, flower arrangement, wine mixing and so on. In addition, some vocational training centers also offer various vocational training courses. Before opening a shop, it is best to have practical experience in this industry. Choice of storefront and decoration location