Hand-drawn POP posters first composition is very important, and then is to highlight the key points, the content should be concise and easy to understand, write the attention to the main and secondary clear, fonts and colors are not too much, the appropriate drawings and the content of the relevant illustrations, the upper floor said (a breath of fresh air, and try to use as little as possible to break the pen) is very critical, so that we can avoid the feeling of dirty
Over if you are just taking over the do Hand-drawn POP, then the first decisive factor is to be skilled in the use of markers
Markers are different from the mass of writing pens, first of all, to master to write out the strokes, scribble evenly, in order to write a variety of POP fonts
It is also the above (a breath of fresh air, try to minimize the use of broken pens) is very critical, because the strokes are not comfortable resulting in dirty fonts is a major taboo of the hand-drawn POP the big taboo
Font depends on the strokes, the whole body of the hand-drawn POP is mostly in the font performance, so write a good font to reflect the main body of the hand-drawn POP
After skillful use of markers, drawing POP inside the small illustrations will be as easy as a handful of
Some of the hand-drawn POP is not just writing, drawing on the line, but also to choose the paper, cutting and pasting! are very important
In short, the picture can not be dirty, to have a computer print effect as delicate, but also to have a hand-drawn feeling, the layout effect is also simple and clear
Also, the entire POP font color as much as possible do not exceed four, or it will look dazzling
Production of hand-drawn POP posters of the 6 steps and techniquesProduction of hand-drawn POP posters of the 6 steps and techniques
The hand-drawn POP posters of the 6 steps and techniques
The hand-drawn POP posters of the 6 steps and techniques
The hand-drawn POP posters of the 6 steps and techniques
Hand-drawn POP is a kind of POP advertising, mainly used to stimulate the guide consumption and active atmosphere of the store. Because of its low production costs, bright colors, is a silent salesperson and other characteristics, highly favored by the retail industry. So, how to make hand-drawn POP posters? And what are the skills? Below please follow along to understand it.
The production of hand-drawn POP posters of the 6 steps and skills 1
Hand-drawn POP production of the general process
Step 1: collection of activities related to or related to the product
Step 2: refining the title and streamlining the body of the text
Step 3: choose the appropriate layout
Step 4: choose the appropriate color combination
Step 4: choose the appropriate color combination
Step 4: choose the right color for the poster. color match
Step 5: choose the relevant illustrations
Step 6: according to the requirements of the layout of the production of POP
Hand-drawn POP production tips
First, practice hand-drawn POP orthographic or movable type.
The word is the foundation of a poster. It is recommended that beginners buy a book of words, with a marker with the practice grid to practice words.
Secondly, to master several commonly used font decoration methods.
The title word is the soul of a poster, a good title word, not only can highlight the theme, but also make the picture more colorful. But the title of the decorative methods are varied, beginners may not find the direction. May wish to practice to find a few of their favorite decorative methods, so that learning is not only easy to master the techniques, learning will be better, in shortening the production time, while rapidly improving the quality of students hand-drawn POP posters.
Third, the layout of the layout to pay attention to.
The simplest layout is horizontal, the beginner would rather seek stability, and can not hope to live, change. At this point, the body and the title of the word in the decoration can be distinguished by decorative lines or color blocks, so that they are distinguished from each other, but also echo each other. Other typographic layout is as follows:
Poster four sides left blank.
This is also known as the POP poster of the external "stay gas", if not stay gas, the poster written content to the top of the four sides to go, it looks like people will be suffocating, chest tightness. Specifically leave blank width according to the size of the poster specifications will be different, 2 open (530cm × 760cm) POP paper need to leave 3 to 5cm blank; 4 open (390cm × 543cm) size of POP need to leave 2 to 4cm blank on all sides; the general explosion of the card on all sides to leave 0.5 to 1cm blank.
Line spacing is greater than the word spacing.
POP content as long as there are 2 lines (including 2 lines) or more, we must pay attention to the lines of text need to be greater than the word spacing. Specific spacing of the size of the word we generally use the high 1/3 to 1/2 between. Word spacing is required between the word and the word to be next to each other, but generally can not be connected, to leave a gap.
Title, illustration, the body of the poster area of about 1/3.
A POP title and subtitle together should account for the entire POP area of 1/4 to 1/2, usually the title accounted for the poster area of about 1/3. (In the POP text content is relatively small, the title can be accounted for the poster area of 1/2 or so; the body of the contents of a more frequent, the title can also be compressed to 1/4. (In the POP text content is relatively small, the title can account for about 1/2 of the poster area; body content is more when the title can be compressed to 1/4.)
Fourth, the color should not be more than one and mixed.
A poster, the theme of color 3 to 5 can be. More colors are easy to clutter, too little and can not highlight the key points. To this end, the author suggests: the title word can be used 1 ~ 3 colors, the body of a color-based (i.e., a pen to the end), key content (such as "send", price, date) can be changed to a color to write.
Fifth, the choice of illustrations to have relevance to the product.
For example, the picture below is a slim young woman, it is easy to think of Bison source of the target audience is young women, and her slim figure can highlight the slimming effect of the product.
Sixth, the activities of the poster production.
Generally speaking, the main title of the activity posters are more direct, so that people know what activities, or the main title to get a little bit of fun, sub-title to get some straightforward.
There are generally two types of templates for activity posters
1. Just like when I was a child writing an essay, explaining "what time what place what character what happened", this kind of activity posters, we can put the time, place and other things that need to be notified to inform everyone.
2. Prize seduction type. "Under the heavy prizes will be courageous", if your contest prizes are generous, why not tell everyone? Maybe, the number of participants will double, the atmosphere of the activity is more HIGH.
Of course, with a cartoon illustration of the topic, it is more attractive.
The production of hand-drawn POP posters of the 6 steps and skills 2
Painting according to the photo
For beginners, learning hand-drawn, there is no more helpful than according to the photographs of the map for them, for the future outdoor sketching and creation of a solid foundation. If the students just started to go directly to the field sketching, generally feel that they do not know where to start, either the proportion is not right or too localized, die a fine detail, and stuck in the light and shadow of the performance can not be extricated and some other problems. Therefore, according to the photographs will be relatively easy, students do not need to be distracted by light and shadow, color, proportion. The focus is to understand the general black, white and gray hierarchical relationship, and the performance of black is not a rigorous sketching performance, mainly to emphasize the generality of the expression, understanding of the picture of the rhythm of density. So Montu hand-drawn practice is very necessary, we must practice consistently, understand the picture in the organization of the language, learn to choose and choose.
Painting in the attention of the problem
One, selective painting
We chose each picture can not be perfect, we need to re-composition, the most important principle is to select each of your photo visual center and focus, that is, the theme of the photo itself, and the rest of the place, are secondary links, appropriate cropping. Will generalize the painting, according to the needs of the picture, boldly omit, generalize, the necessary subjective processing. Do not have to be any object is not exhaustive, according to the picture can be appropriate to shift, change the object, add the background and so on is to emphasize the need for the theme.
Two, strengthen the contrast
Strengthen the contrast between dark and light, brighter, darker, darker, pulling the level. Enhance the contrast between dense and sparse relationship, through the performance of the object's material, emphasize the difference between the material, dense and sparse properly, to really achieve the sparse can walk horses, dense and impermeable realm.
Three, seize the form
In the Montu must grasp the form, presenting a clear structure, so that the pen in place, brush strokes line trend with the structure of the object and go, to achieve the effect of less than more. Do not ignore the thickness of the object and the sense of volume patiently dig these details, so that the picture is durable.
Four, expression
Painting according to the photo has a variety of forms of expression is not limited to the relationship between the sparse and dense lines to show the effect of the picture, we can also use a pen or rendering techniques to give a rich color to make the picture more vivid, full of vitality. In the process of coloring, we should pay attention to the shallow to deep, layer by layer, the whole to start, pull the contrast, around the main body, carefully carved. Lastly, the practice of masking helps to improve our ability to generalize a high degree of unity, the expected picture of light, gray, dark control ability, which will help beginners quickly into the state, is one of the shortcuts to learning hand-drawn.
Making hand-painted POP posters of the 6 steps and skills article 3
Gouache is an opaque watercolor paint, used to draw architectural expression has a long history. Because of its strong coverage, painting techniques easy to grasp. The following is an introduction to the gouache rendering halo technique.
Architectural rendering is the key to express the light and shadow. Gouache and watercolor rendering of the main difference between the way the brush and cover method. A large area of halo with the general brush is not uniform, must use a small brush to the very thick gouache paint quickly coated in the paper, back and forth repeatedly brush. The small area of haloing can be painted on the paper with one stroke of gouache flat brush. In the process of haloing, according to the characteristics of different brushes, you can use a variety of brushes at the same time, in order to achieve good results.
Gouache halo has the following methods:
(a) direct method or continuous coloring method
This method of halo more than a small area of the rendering of this painting is directly to the pigment is well adjusted, emphasizing the brush touch points, rather than let the color flow down. Large area of gouache rendering, is to use a small board brush brush, brush back and forth, while brushing and adding color to make it appear halo. Must keep the paper wet.
(B) after the ink and watercolor "wash" rendering method
Gouache is thicker than ink and watercolor, but as long as the steeper slope of the board can be slowly tilted down the board flow. Therefore, it is possible to render a large area with a halo by using the "wash" method. The method is exactly the same as ink and watercolor. I will not repeat here.
(C) point of color rendering method
This method is to use a small point of the brush to form a picture, it takes a long time, patiently and carefully with different gouache paints at different levels successive points into. The sky, trees, pools and lawns can all be painted with pointillism, and the objects expressed are rich in color and strong in light.
(D) spraying rendering method
Spraying is the use of compressed air to gouache or a special pigment from the nozzle of the spray gun, forming a granular mist. Spraying before the preparation of engraved masking, to do the cover. Therefore, this method is more complicated, time-consuming and laborious.
In short, the production of architectural performance drawings for the purpose of better performance of the building, expressing the architect's design intent, as for the choice of which expression, depending on the degree of mastery and preferences. Architectural performance is only an architect of a work of "instructions" only.
The production of hand-drawn POP posters 6 steps and skills 4
A, contrast.
Contrast is the basic stereotypes of art and design skills, the two different things, shape, color, etc. for the contrast is called contrast. Such as square and round, old and new, size, black and white, depth, thickness and so on. The two clearly opposing elements in the same space, through the design, so that it is both antagonistic and harmonic, both contradictory and unified, in strong contrast to obtain a sharp contrast, complementary and satisfying effect.
Two, harmony.
Harmony contains harmonic meaning. It is in the premise of meeting the functional requirements, so that a variety of indoor objects of shape, color, light, texture and other combinations to harmonize, become a very harmonious and unified whole. Harmony can also be divided into the environment and modeling harmony, material texture harmony, color harmony, style harmony and so on. Harmony can make people visually, psychologically to obtain peace, calm satisfaction.
Three, symmetry
Symmetry is the traditional technique of formal beauty, is the earliest human mastery of the laws of formal beauty. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, the same shape, the same color, the same quality is called absolute symmetry. In interior design, relative symmetry is used. Symmetry gives people the feeling of order, dignity, neatness, that is, the beauty of harmony.
Four, balanced.
Life in the golden chicken, actors walking a tightrope, from the balance of force to give people a stable visual art enjoyment, so that people get visual balance of psychology, balance is based on the central axis, the center point of the unequal and equal amount of forms, components, colors and configuration. Balanced and symmetrical form, compared with lively, vivid, harmonious, beautiful flavor.
Fifth, level.
A decorative composition, to distinguish between levels, so that the picture has depth, breadth and more rich. Lack of hierarchy, the feeling of mediocrity, interior design, the same pursuit of spatial hierarchy. Such as color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, from square to round, composition from poly to scattered, texture of a single to diverse, etc., can be seen as a rich level of change. Layers of change can be extremely rich perspective effect.
Sixth, echo.
Echoing as the shape of the shadow, in interior design, the ceiling and the ground desktop and other parts of the use of echoing techniques, the shape of the treatment, will play a corresponding role. Echo belongs to a balanced form of beauty, is a variety of art commonly used techniques, echo also has a "corresponding symmetry", "relative symmetry" said, the general use of the image corresponds to the virtual momentum and other techniques to achieve the artistic effect of echo.
Seven, continuation.
Continuation refers to the continuous extension. People often use the word "image" to refer to the external shape of all objects. If an image of a regular upward or downward, to the left and right continuously is the continuation. This continuation is used in the space, so that the space to obtain a sense of expansion or orientation, and can even deepen people's impression of the environment in the focus of the scene.
Eight, simple.
Simplicity or concise. Refers to the interior environment without gorgeous modifications and superfluous additions. To the principle of less but fine, the interior decoration is reduced to a minimum. Thought "less is more, simplicity is rich". Simplicity is one of the interior design is particularly worth advocating, but also in recent years is very popular trend.
Nine, unique.
Unique also known as special. Unique is a breakthrough in the original rules, new and striking. In nature, "a little red in the bushes, the desert in the green space", are the embodiment of the unique. Unique is produced in the accompaniment, is the existence of mutual comparison. In interior design, especially respected breakthrough imagination, in order to create personality and characteristics.
Ten, color tone.
Color is one of the important factors in the design of plastic arts. Different colors can cause people visually different color feeling. Such as red, orange, yellow warmth is very warm, known as the warm color system, green, blue and green with a cold, quiet feeling, known as the cold color system. In interior design, you can choose all kinds of color composition, color has a variety of general can be summarized as "the same tone, the same kind of tone, neighboring tones, contrasting tones," etc., in the use of different environments according to the different flexible use.
What is POP painting?pop is an abbreviation of English PointOfPurchase, meaning "point of sale advertising" and its main commercial use is to stimulate and guide consumption and active atmosphere of the store.
Pop painting is an outdoor signboards, display boards, window posters, store signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP paintings for short-term promotional use, its form of expression exaggerated humor, strong colors, can effectively attract the customer's point of view to arouse the desire to buy, she as a low-cost and efficient advertising methods have been widely used.