It is basically nonsense to say that the background and needs that led to this activity.

02 purpose of activity

The core driven by the emergence of an activity must have key data results to describe the main purpose and secondary purpose of this activity.

03 activity time

I can't do it without writing.

04 activity site

Need to conceive the scene of the activity, whether it is offline venue, pure online operation, or a combination of online and offline.

05 main population

Who do you want to attract to participate in this activity? You can label it and describe it.

06 activity overview

Activity summary is the soul of the plan.

1, main overview: describe what kind of activities to do in the most concise words.

2. Activity flow chart: leaders can clearly see how the activity is running.

3. Detailed steps: 123 Write down what to do in each step.

4. Division of labor: You can make a division of labor table.

5. Main rewards: What kind of rewards should each step of the process correspond to?

07 activity budget

Make a list of prizes, such as name, quantity, unit price and total price.

08 faxuan exit

Suitable for promotional activities.

09 required materials

The materials should show all the preparatory work that needs to be done during the activity.

The material corresponds to the person in charge in the form of a table.

10 forecast effect

The estimated effect can be based on the experience of previous activities, the results of similar activities in the market and the investigation of competitive products.

If these are not available, the last method is to push back the results and what kind of data is needed in each step.

1 1 activity risk

List the factors that may lead to the failure of the activity, and accordingly give plan B to take necessary preventive measures.

12 data monitoring

List the data requirements hierarchically so as to report the results after the activity. And whether data background support is needed.