How to analyze Novotel Hotel with SWOT method:

1. Novotel Hotel has the advantages of clear positioning, spacious rooms and excellent service.

2. The disadvantages of Novotel Hotel are distributed in major cities and tourist attractions, and mainly provide services for business individuals, business groups and holiday guests.

3. But the opportunity of Novotel Hotel lies in its good service attitude, high return rate and the ability to develop potential customers.

4. With the overall economic depression and the decline of the tourism industry, the crisis of Novotel Hotel will follow.