To teach you how to run a cake store Wednesday, 3 p.m., Wang Qi and staff to just ordered from the manufacturer to clean and disinfect the cake car. Half an hour later, she has to work with the staff, the store Cui chef made cakes into the car, pulled to a nearby food market door to do sales. In addition to the attractive cakes in various colors, Wang Qi also instructed her staff to cut some of the cakes into the size of coffee squares and insert toothpicks one by one so that passers-by could taste the flavor first. It was a trick she'd learned from Science Investments, and she remembered reading in an issue of the magazine that on-the-spot tastings were an excellent method of selling, and at a very low cost. Of course, with the car also recently printed leaflets. Wang Qi's "Qixiang cake store" was just opened 2 months ago. 2005, she found through the investigation, in Beijing Chongwen District, Hua Shi Street built a large number of mid-range and high-end residential neighborhoods, but there is no cake store around, has always wanted to start a business, she was moved. In March 2005, she enrolled in a cake baking training course, began to open up in this area to choose a store. Selection of stores to focus on the direction of the Qixiang cake store in a small east-west street, the south side of the street is most of the owners have moved into the neighborhood, the street is a row of stores south of the bottom of the business. This street is not busy, but the rent is very high, less than 30 square meters of stores, monthly rent of more than 7,000 yuan. In fact, in another street on the same store for rent, more than 40 square meters of store rent is also 7000 yuan per month. Wang Qi had a long time to choose between the two stores. But she soon found out that the store on the other street was also facing a large neighborhood, but the neighborhood directly across the street was relatively old, and the neighborhood was divided into an entrance and an exit for the convenience of vehicle management, and the store Wang Qi was interested in was facing the exit. In her opinion, the exit is not as good as the entrance, and many people can pick up some pastries when they come home from work instead of buying pastries to carry with them when they go out. Now the store is not only facing the vehicle entrance of the neighborhood, but also this street is the main activity area of the residents of the surrounding neighborhood, on the one hand, the east side of the immediate north-south street moved to the Agricultural Bank of China, the Industrial and Commercial Bank of China and other banks, to go to these banks, the street where Wang Qi is the nearest route to and from, on the other hand, the west side of the east-west street, but also the neighborhood's largest post office and a supermarket. Of course, Wang Qi is most concerned about the composition of the residents of nearby neighborhoods, she even began to move in a few neighborhoods renovation, one by one to the site to understand, in addition to a portion of the residents relocated back to the majority of the residents are more than 10,000 yuan of household income, she felt that this is extremely advantageous to their own cake store. So after paying the rent, Wang Qi's cake store began intense preparations. Expert comment no matter which way of operation, the choice of store location is very important, as the saying goes, "To open a store, site selection is the key." Well-known cake store site selection requirements "busy", such as Yuanzu clearly stated that the franchise should be opened in the city's leisure pedestrian street, commercial circles, office buildings and other busy areas, can be 80 square meters of the two open store. However, for small stores, the rent of the busy area is too high, so it is recommended to choose the more popular residential areas, near the school, the rent is more affordable, the place does not have to be too big, there are 30 to 50 square meters is enough. Positioning selected features in the baking class, Wang Qi has been with a number of students to exchange, after the store is specializing in cake, or the sale of cakes at the same time also sell bread. From the idealized point of view of entrepreneurs, Wang Qi certainly hope to be able to sell their own distinctive cakes, so she preferred self-production and self-sale from the beginning. However, she had hesitated when preparing to open the store, as the store rent was much higher than the previously envisioned amount of around 5,000 yuan, so her already modest capital was put to the test. She had thought about getting manufacturers to make the cakes and she would sell them, an approach that would allow her not to have to spend too much money on equipment purchases. However, after running to several manufacturers, she felt that such cakes were always less unique in flavor than those she made herself, which was not conducive to development in the long run. So Wang Qi visited the area around the store for a long time, and she found that although there were some supermarkets and food stores and markets around, there were very few cakes and breads for sale. If she didn't just make cakes, but added some freshly baked bread, she might be able to attract office workers to buy bread for breakfast, which would expand the influence of her store. As for the equipment, Wang Qi learned after repeated inquiries that the equipment in the cake store could be rented. The production of bread, Wang Qi does not know, especially do not understand the fermentation method of bread dough, but she has learned that there is a bakery near the Temple of Heaven can provide bread dough, just buy back after a little processing and baking can be. Expert commentary at present, the cake business has three modes, one is to sell cakes alone. This is the least capital investment in the form of business, start-up capital of about 50,000 yuan, 20,000 yuan for store rent and decoration costs, 30,000 yuan for the purchase of goods and daily expenses. This business model, investors do not need to consider the production of cakes, but there is one thing to note, you must choose quality assurance, good reputation of the manufacturers of goods, otherwise it will smash the signboard of their own store. The second is to sell cakes also sell bread and sell freshly baked pastries. This form of start-up capital is about 80,000 yuan. In addition to store rent, decoration costs, investors also need to buy their own production equipment, of course, according to the different requirements of the producer, you can choose to pay in installments or a one-time payment. From the current market situation, for the use of small stores, the price of ready-to-bake equipment is not very high, smaller specifications of the baking box priced between 200-500 yuan. Third, self-production and self-sale, building plants for cake production. This is the largest initial investment in the form of business, investment capital of 300,000 yuan or more. In the rent and equipment investment, about 25 million yuan. It is recommended that investors who choose this form of business can discuss with the lessor to pay quarterly, or partnership, to reduce the amount of rent on a one-time investment. Decoration exquisite temptation in the decoration, Wang Qi also spent a lot of effort, she did not like most of the cake room, the operation room will be displayed in the window, but in front of the floor-to-ceiling windows in the store added a set of very petty mood of the tables and chairs, so that people from afar look more like a delicate coffee shop. In order to make the store look bright and sophisticated, she put a lot of effort into purchasing lamps when decorating the store, and the walls of the store are hung with some foreign ornaments that she has accumulated. The operation room is located at the far end of the store, also using a lot of light to make the operation room looks fresh, clean and bright. While decorating, she also searched for a pastry chef. To this end, she turned dozens of cake stores in Xuanwu District, Dongcheng District, Xicheng District. She did not dare to "blatantly" go to others in the store to dig people, each time while the store is less people, secretly run over and store masters to discuss. Finally, after repeated comparisons, Wang Qi invited back Cui master. Cui master had been in Guangdong pastry store for 7 years, very experienced, monthly wages including food and housing more than 2,000 yuan. Wang Qi said, generally please a cake master probably only need more than 1000 yuan, but open cake store master is very important, so the money must not save, to please the best. How to run a good porridge store 2008/9/10/07:05 Source: World Entrepreneurship Lab Porridge has a history of nearly 3000 years in China. Li Shizhen, a great medical doctor in the Ming Dynasty, said in "Compendium of Materia Medica" that porridge "is very soft and greasy, and the stomach and intestines, the most diet of the wonderful tips. Lu You, a famous poet in Song Dynasty, even thought that porridge can make you live a long life and become immortal. The medical profession recognized that porridge can replenish yin liquid, hair stomach fluid, healthy spleen and stomach, make up for the deficiency, the most suitable to raise people. [porridge why high nutrition] human physiological needs of protein, fat, vitamins, minerals and starch and other nutrients, mainly from people eat all kinds of food every day. These foods after decomposition, into a simple structure of small molecules, in order to be absorbed by the body. Therefore, the finer and softer the food, the easier it is to be digested and absorbed by the body, i.e. the higher the nutritional value of the food. In terms of porridge, because the porridge is at a relatively low temperature, longer time to simmer out of the situation, is conducive to reducing the breakdown of protein, fat destruction, reduce the loss of some vitamins, and so that some minerals can escape to dissolve in the soup, so that the porridge can make the more nutritious value. And porridge has a biggest feature is that, in addition to the main raw materials for food, but also supplemented with a variety of medicinal value of the ingredients, such as lotus seed, coix seed, lily, lentils, jujubes, Poria, yam, walnuts, etc.; or supplemented with protein-rich lamb, beef, fish, bone marrow, or a large number of vitamins in dark-colored vegetables and fruits. After different processing methods boiled, so that it is not only nutritious, delicious flavor, but also more nourishing, disease and health effects. Modern research shows that eating "porridge" is more nutritious and also has many effects such as health care, beauty care and dietary therapy. With the change of time, people not only want to eat well, but also eat smart. Characteristic nutrition porridge store relative to other catering projects, is a more easy to operate, small investment, small risk, adaptability, distinctive, wide range of customers, small profits, market prospects, high rate of return of the characteristics of the catering project. Especially suitable for the first time to enter the catering industry entrepreneurs! In the Internet to find information on the Internet, inadvertently also found a "catering experience training" under the banner of the website, including the "special porridge" production technology training and store guidance. It can be seen that the "nutritional porridge" on the needs of modern people's lives, people are beginning to pursue a more scientific health, businessmen are also chasing a more distinctive industry. Investment analysis of the investment crowd: small and medium-sized investors, almost no requirements for the customer crowd: all the people start-up capital: about 2-5 million yuan store area: 20-50 square meters site selection tips: it is best to open the store in the fashionable neighborhoods, neighborhoods and food court frequented by people. How to run a ramen store?Monday, August 28, 2006 20:10The store is open, how to run it? Ramen stores generally don't have much to say about flavor recognition because it's similar to McDonald's and the flavors are standardized. And how do you pay the ramen chef? Fixed wages? Some people say fixed salary is not good, ramen master motivation is not high, a lot of people, a busy, service attitude is naturally easy to be bad. That commission, a bowl of noodles to 50 cents how? A month later found that the people to eat is a lot more, but the boss did not earn more! It turns out that the noodle chef in order to more commission, more noodles than the original, beef is also randomly added. More people's money all used to buy materials, the rest are to the noodle master commission pull. This method does not work, some people say that the total profit commission. That is a month down from the total profit I give him commission. This method seems to work. But over time, the noodle master found that he did more work than me, although I am out of the capital, but I earn far more than him. He was not happy, and began to negotiate for an increase in commission, or leave! So what was I to do? In the end I decided to work with him on a shareholding basis, with me using capital and him using his craft. I accounted for 70%, he accounted for 30%, but he always felt that my 70%, but also he gave to earn. Finally one day, I found another ramen master, 1500 a month. he was fried!How to run a food specialty store at the beginning of the creation of the store, there are various types of food stores of all sizes, butcher stores, bakeries, fruit stores, vegetable stores and so on. In a sense, food stores are the oldest specialty stores. Food specialty stores have low investment and low risk, but also have slightly lower gross margins. The best location for a food store is not the commercial area in the center of the city, but a densely populated residential area. Food grades should be gradually pulled open, what grade of food business should be based on the overall consumption level of the residents to choose. Starting a food store is very hard, from morning to night, and have to deal with all kinds of people. Food has the characteristics of perishable, storage warehouses and counters often need to be equipped with cold storage facilities. The most important feature of our food stores is that they are small and numerous, and the competition in the industry is relatively fierce, while most of them are only in a middle-of-the-road state. Although people can not help but eat, but eat is limited. From the consumption structure, eat the proportion of total consumption expenditure has a tendency to decline year by year. Therefore, in the limited market to achieve a larger proportion of the share should become the biggest pursuit of food specialty stores. In terms of food specialty stores, the key is to avoid those general, uninspired business varieties, but should focus on those who comply with the health, green, fast and other big trends in commodities, so health food and children can be the focus of the development of food specialty stores. (1) Health food. With the improvement of people's living standards and the accelerated pace of life, more and more attention to physical health. In addition, with the industrial civilization and the emergence of new diseases on the human body is very harmful, forcing people to enhance self-protection awareness. Therefore, health food stores will have a large development in China, and the competition will be increasingly fierce. (2) Children's food. Children's food is an industry that will never decline, and the more progress in society, the greater the cost, especially in the implementation of the one-child policy in China, parents are more pampered children, but also happy to buy more hygienic, more nutritious food for children. And children's health and intelligence linked to the food, more bright prospects.