When we go to every city, stroll around every corner of the city, every old street, every usual food and snacks. Inadvertently will give us a deep memory. And these memories, stored in our minds, become our story of a city can not be erased. Sometimes occasionally remembered, make people feel as if it was just yesterday.
Soda in a sense also represents the drink symbol of each city. As a local carbonated beverage, it is now also loved by many young people. Even, at one time, it also triggered with the international carbonated brand Coke? fan war? So what soda brands actually evoke heartfelt emotions in our memories?
Children drinking Coke on the Great Wall
Arctic Ocean soda may be the carbonated beverage that many Beijingers grew up drinking. But its fate can be described as very rocky, with several ups and downs. Once hit rock bottom, saddening. Once set thousands? Favorite? in one of the Arctic Ocean soda. Small to the roadside grocery store or snack stand. Large to high-level restaurants, you can buy this essential beverage. Nowadays, it has regrouped and risen again, eager to rewrite its own history. And its sweet and sour, characteristic orange flavor. It also carries the flavor memory of several generations. If you must trace the origin, Arctic Ocean Foods was born in 1951, formerly known as Beiping Ice Factory. After the reform and opening up, the company successfully grasped the market opportunities and continued to grow and develop. Also once occupied the Beijing soft drink market. What was not expected was that after international cooperation with the international company Pepsi, it fell into the foreign company? Trap? and did not get better development. Eventually withdrew from the competitive market of soda brands. Now after the reintroduction, it has once again managed to enter the streets of Beijing. Hopefully, with the previous word of mouth, people old people for the memory of the old Beijing flavor nostalgia, can go back to the top.
Arctic Ocean soda
Speaking of Tianjin's Shanhaiguan soda. Its date of birth is much older. As early as the late Qing Dynasty, a British businessman set up the Shanhaiguan Soda Factory in Tianjin. As a popular drink for the people of Tianjin, it has high quality and good taste. In the old times, it was still? the last emperor? one of the drinks at Puyi's wedding. It even became a special drink for state banquets. At one time, it was honored as the The first national water. However, it is also very regrettable that, with the spring breeze of reform and opening up, because of the blind expansion of the market, coupled with the quality control is not strict and other reasons. In the fierce competition in the market, resulting in reputation is not in. Lost the trust of consumers, finally in 2000, the ? Old nobility? Helplessly out of the market. Until 2008. After the reconstruction of the Shanhaiguan Soda Company, with a familiar flavor, and back to the people's eyes. It is a century of memory of the city of Tianjin and an indispensable story in the memories of many Tianjin people when they were children.
Shankai Soda
Laoshan Cola, the favorite of Qingdao people. It was once popular all the way across the country and was in short supply in the soft drink market. With its unique flavor, it has occupied the domestic soft drink market for decades. Laoshan Cola is also the first carbonated beverage developed by New China. It is different from other colas. Its drink formula adds a number of Chinese herbs. It not only quenches the thirst, but also has the effect of health care. But it was also hard to escape the fate of market competition. In the 90's, the impact of foreign carbonated drinks market competition, reluctantly announced the withdrawal. Until 2004, Laoshan Cola returned to the embrace of the public with a new look. Not only upgraded the flavor, but also re-adjusted the drink formula. Even the packaging and publicity were upgraded, focusing on the theme of health. It is intended to tell the people of Qingdao about the memories of that era in the last century, the emotional memories that have been buried for seven long years.