The first step, target market positioning, the second step, product demand positioning, and the third step, product testing positioning: refers to the enterprise testing product ideas or products, that is, to determine what products the enterprise provides or whether the products provided meet the needs. part four
Differentiated value point positioning: It is necessary to solve the problem of combining the target demand, the products provided by the enterprise and the characteristics of all competitors, and at the same time, it is necessary to consider how to integrate these unique points with other marketing attributes. Step 5: Marketing mix positioning.
2. Create your own brand image
The establishment of a brand needs a good name, and people must know what it does by name, but the name should not be too long, convey information concisely and efficiently, and be easy to understand.
Positioning should be accurate, what is the core point, what are you good at, what are your advantages, and what are the differences from other similar competitors?
Official website, our own brand: The main function is to display the corporate website online anytime and anywhere, and display the corporate image and products through the online website. At the same time, through effective graphic introduction and dynamic store update, we can create an intuitive cultural communication and product appeal, let visitors fully understand the enterprise, and greatly enhance the corporate exposure and customer acquisition ability!
When you want to build a brand official website for your store, but you don't have a professional team and you are worried about the high cost. If the brand website is too troublesome to create at first, you can build a simple version of the brand official website with network gadgets.
3, choose the right sales channels
Online, you can choose to shoot promotional videos, short videos, Zhihu and other question-and-answer platforms. Popular science knowledge can enhance the credibility of users.
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