First, the development trend of China film market: 20 15 box office broke 30 billion; Second, in 20 10, the box office of Wanda Cinema 10 billion, the growth of China movies; 3. Handing Consulting Market Segmentation Database: Analysis of the current situation and future development trend of market segmentation in the film distribution industry; Fourthly, the development trend of China film market under the global economic crisis; 20 10 year cinema line ranking Analysis of cinema line and cinema management in 2008 I. Brand competition in projection market, cinema pattern highlights Matthew effect. In 2008, the "five major cinemas" in China initially formed brands with different influences. Second, the highlight of the cinema reform in 2008: capital and the new cinema army that reorganized the secondary and tertiary markets. Fourth, small and medium-sized cinemas have broken through the bottleneck. Analysis on the operation and development of major cinemas in China in 2008. 5. Digital cinema: a development force with new technology as the engine. The characteristics and development trend of intransitive verbs in domestic cinemas. Characteristics and development trend of domestic cinema lines -0- 1. The development trend of China film market: 20 15 box office will break 30 billion; 200 10, 10, 14 China News Network China Film Forum opened yesterday, and the Industry Research Center of China Film Association released the Research Report on the Golden Development of China Film Industry in the Twelfth Five-Year Plan Period. Forecast the development trend of China film market from 20 1 1 to 20 15, and think that the national box office will exceed 30 billion yuan, with an impact of 40 billion yuan. By the end of the 12th Five-Year Plan, China will become the second largest film market in the world.
Tencent Entertainment News 19 Golden Rooster and Hundred Flowers Film Festival theme film forum opened. As a permanent academic unit of Golden Rooster and Hundred Flowers Film Festival, this forum takes "Vision of China Film Industry in the Twelfth Five-Year Plan" as the theme, and discusses the film market development, cinema construction, film production enterprises, investment and financing in China. , and had a heated discussion. Experts and scholars from all walks of life attending the forum made suggestions for the development of China film industry in the 12th Five-Year Plan.
100 Many experts and scholars exchanged views on China's films. Experts optimistically predict that this year's movie box office is expected to reach10 billion, and the total number of national screens will reach 5 105, ranking third in the world and surpassing Germany. However, under the favorable development situation, there are still some problems in China movies, such as false box office reports and 3D abuse.
Development opportunities: domestic box office soared and local cinemas soared. China is expected to reach the fifth place in the world. At yesterday's forum, experts agreed that the China film market10 billion box office mark may be realized this year. Liu Jia, a domestic market analyst, affirmed the good development trend of China film market. They believe that the box office of China movies is expected to rise from the ninth place in the global market to the fifth place this year.
Jiangsu cinema line doubled in two years. The development trend of China film market: the box office will break 30 billion in 20 15 years. At the forum, the reporter met Fu Shaowu, deputy director of the Creative Research Department of the Provincial Federation of Literary and Art Circles. He said that the box office in Jiangsu has grown rapidly. In 2009, Jiangsu's box office has reached 450 million, surpassing Zhejiang and rising to the fourth place in the country. In the first half of this year, Jiangsu's box office has reached 350 million, of which Nanjing, Suzhou, Wuxi and Changzhou contributed 70% and 80% of the box office. Fu Shaowu feels that with this momentum, more cinemas will be stationed in Jiangsu to provide more good movies for Jiangsu audiences: "In 2007, there were 7 cinemas in Jiangsu, and in 2009 it increased to 14 cinemas, and now there will be 20 cinemas in Jiangsu." More and more cinemas will compete with each other, impact the market and bring more convenience and benefits to the audience.
Problem: There are still fake box offices, and the "tofu dregs" keep falsely reporting the box office, which is full of problems while not supervising the rapid development of China movies. Experts are most concerned about the problem of false reporting at the box office. They believe that up to now, there is no official box office statistical information publishing platform in China, and the box office cannot be open and transparent. It is reported that at present, there are only two authoritative box office data publishing platforms in China, one is the weekly China Film Newspaper, and the other is the annual yearbook compiled by the Film Association. However, China Film Newspaper is not popular, and the "Yearbook" cycle is too long. Experts criticized, "Without authoritative statistics, our films are not like workshops, which directly leads to the production companies and distribution companies falsely reporting the box office." There are too many domestic movies "tofu dregs". Although the box office is excellent, there are not many domestic films that really make money. Scholars from Communication University of China pointed out that the audience's evaluation of domestic blockbusters is mostly low, and they are more keen on watching Hollywood movies. "Hollywood's Mount Tai is at the top, Hong Kong's production is desperate, and mainland movies are attacked on both sides." Scholars hope that, on the one hand, mainland films will not repeat the mistakes of the "tofu dregs project" and will not live up to the expectations of the audience. On the other hand, mainland films need more protection.
In addition, experts are very dissatisfied with the fiery 3D technology. They found that after Avatar, the audience was full of enthusiasm for 3D movies, but domestic 3D movies were often disappointing. An expert from Beijing Film Academy criticized, "Who are the people who are making 3D movies in the mainland now?" ? Either they have never made a movie, or they have, and no one has seen it. How many of those great directors were filmed in 3D? Are very cautious. So, let's make an ordinary movie first, and don't burn money blindly in 3D.
Achieve a breakthrough: revitalize streaming media with advertisers, and promote advertising implantation to bring constructive discussions. In the interactive session, representatives of all parties spoke enthusiastically. The person in charge of the cinema raised a question about the development of rural films, and a guest from the film industry immediately gave him a detailed answer. The "opportunities and challenges brought by product placement" put forward by a scholar obviously aroused the interest of experts and scholars attending the meeting. Experts and scholars attending the meeting believed that this conference was a constructive discussion on the development direction of China film and cinema culture, built a platform for film industry workers and researchers, and played a very good role in promoting the benign interaction between academia and film industry.
According to China film experts, it is the revival of mainstream films that has inspired the development of contemporary films in China. If we can consciously integrate the spirit of the times and innovative ideas into film creation, we can achieve good results. Experts attending the meeting also took The Founding of the People's Republic as an example to analyze the reasons why this film was so strongly welcomed. Everyone agrees that "The Great Cause of the Founding of the People's Republic of China" has keenly grasped the people's emotional demands on the occasion of the 60th anniversary of the founding of New China. * * * The Republic of China has made great achievements that have attracted worldwide attention in the past 60 years. People look back on the past and have a desire to trace back to the source of history. They want to express their love for the motherland and cherish a happy life in some way, thus forming a universal social mentality. The great cause of the founding of the People's Republic of China has just satisfied the people's mentality and given the people a channel to express their United voices.
2. Wanda Cinema 20 10/0, the box office of 20 10 and the growth of China movies * * * 20 10. On September 26th, news came from Wanda Cinema, which started on June 6th and ended on September 6th, 20 10. It is reported that this year, a number of cinemas will grow into cinemas of the order of 654.38+0 billion yuan, and this year's voice has locked the overall goal of the national year-end box office at 654.38+0 billion yuan. It will be a landmark event that the box office of Wanda Cinema will exceed 654.38 billion yuan this year, which indicates that the terminal cinemas of China movies are also growing rapidly this year. In the future, the film market in China will surely grow rapidly with high quality and high quantity under the pattern that film terminals and film products go hand in hand.
Cultural industry is the sunrise industry of China's industrial development and one of the pillar industries of Wanda Group. In 2004, Wanda Group began to invest in the construction of cinema terminals, and built Wanda International Cinema in line with international standards in the Wanda Commercial Plaza project and other powerful commercial plazas in China. In 2005, Wanda Group established its own cinema line company. In the past five years, Wanda Cinema has built 52 high-end movie chains across the country, with more than 400 screens, and achieved remarkable box office results. Wanda International Studios, with its first-class design and construction, the most advanced projection equipment and international service concept, has made the audience get super-class entertainment experience and become an important star format of large-scale commercial MALL.
With the continuous development of Wanda Cinema, the goal of Wanda Cinema to build the core competitiveness of national film brands is becoming increasingly clear. "Everything is driven by the audience's viewing values and viewing experience" is the core concept and values of all Wanda cinema people. The goal of Wanda Cinema at this stage is to build more than 70 multi-hall cinemas with a total screen number of more than 600 by the end of 20 10. By 20 12, there will be more than 120 cinemas with more than100 screens, and the annual income is expected to exceed 3 billion yuan.
Since its establishment, Wanda Cinema has always been committed to building a local national cinema brand in China, and has always insisted on showing domestic films as its unshirkable responsibility. Only the prosperity of China's national film industry can ensure the benign, stable and long-term prosperity of the whole China film industry.
During the six-year operation of Wanda Cinema, both domestic films screened in a small scale and internationally renowned Chinese films have been fully valued and intensively cultivated. Wanda Cinema holds no less than 200 domestic movie stars' meetings nationwide every year, and there are more than 1,000 interactive activities to promote domestic movies. Whether it's The Founding of the People's Republic, Tangshan Earthquake, Surprise with Three Guns, Du Lala's Promotion, Young Soldier, Happy Joy and Big Big Wolf, Wanda Cinema has made remarkable box office achievements. Wanda Cinema has also established its own media platform through cinema terminal, Wanda Cinema member magazine with a circulation of 6.5438+million, Shadow DM magazine with a circulation of nearly 6.5438+million, Wanda Cinema official website, official Weibo and other important tools, which will deeply explore and interact with domestic films and play a key role in the terminal promotion of domestic films.
3. handing consulting market segmentation database: analysis of the current situation and future development trend of film distribution industry segmentation 1. The current situation of film distribution industry in China is 1. The film distribution market is not optimistic. At present, there are 5,000 cinemas in China, and the facilities, equipment and technical means can reach less than 1% of the level of foreign cinemas in 1990s. In addition to cinemas in large and medium-sized cities, there are some economic benefits, and many county-level cinemas have almost no benefits. According to statistics, the total box office of national movies in 2002 was only 654.38 billion yuan. If the film market works well, there is room for the development of China's film box office of 654.38+000 billion yuan, and foreign investors are interested in this box office figure. However, even Shanghai, the best box office, earned only 65.438+0.59 billion yuan in 2002, and the per capita film consumption was less than 654.38+0 yuan, while the international film industry was almost optimistic about the China market.
2. A new pattern of film distribution market is taking shape. Up to now, 35 cinemas have been set up in China, of which 14 has achieved inter-provincial operation. Beijing, Shanghai, Zhejiang and other provinces and cities 10 have more than two cinemas. There are as many as seven cinemas in Jiangsu province.
Cinema is a film distribution and projection system composed of a film distribution agency and several film academies. Traditionally, the film distribution in China is gradually distributed by China Film Distribution Company according to administrative divisions. Last year, China began to reform the film system. After more than seven months of operation, the monopoly of China film distribution market by one company has been completely broken, and a new competitive pattern is taking shape.
Founded four months ago, Beijing Century Universal Cinema Company is the only cinema in China operated by funds outside the film system. At the beginning of its establishment, it ran from Beijing to Shanghai and stole eight cinemas from Union Cinema, the largest cinema company in Shanghai. Now, Century Global has entered three provinces and cities, with 16 cinemas. But their appetite is far from satisfied. Li Guoxin, deputy general manager of Century Universal Cinema Company, told the reporter: "We plan to invest another 654.38 billion yuan in three years to build 200 cinemas and enter 6543.8+0 provinces and cities." Another private capital-controlled cinema named China Movie Star Beauty, after completing the initial staking, picked up the sharp weapon of capital operation. The company will soon set up an investment company to complete the merger plan. M&A is targeting the biggest film companies in Shanghai and Guangzhou. The deputy general manager of China Film Stellar Cinema told the reporter: "If all these are completed, China Film Stellar Cinema will be a very big flagship in the future." Other cinemas have also expanded their sphere of influence. Recently, the number of newly-built cinemas has increased significantly. In Shanghai alone, nearly 10 cinemas opened around the Spring Festival.
Statistics show that last year, the box office revenue of China's film market was 800 million yuan, while in the United States, the figure was as high as 8.9 billion dollars. Handing Consulting believes that the film market in China has great potential, and the reform of cinema system has introduced a market-oriented operation mechanism, so the investment enthusiasm of the film distribution market will continue to heat up.
3. Handing Consulting Market Segmentation Database: Analysis of the current situation and future development trend of the film distribution industry segment II. The development trend of China's film distribution industry is 1, and private capital has sprung up everywhere, such as Promise, Myth, Seven Swords, etc ... Behind these films whose box office income is in the first camp, the names of private film distribution companies can always be seen. In fact, since private distribution companies entered the market in 2004, their vigorous vitality has attracted great attention from the industry because of their flexible mechanism and close integration with the market.
In March 2003, the distribution right of domestic films was fully liberalized.
On August 8, 2003, Huaying, the "second company" for the distribution of imported films, went public, breaking the monopoly of China Film on the distribution of imported films.
From June 5438 to/kloc-0 to October 7, 2004, seven private enterprises recently obtained the first batch of domestic film distribution qualifications, which changed the distribution pattern of domestic films controlled by state-owned enterprises for a long time in China. These seven companies are Bona Culture, New Screen, Palme d 'Or, Yamato Film, Chengdu Eying, Alliance Entertainment and Huayi Audio & Video. Previously, private companies were only qualified to issue shares as agents.
In the field of film production and distribution, the entry of private capital has risen. In terms of film production, state-owned capital, joint venture production and private capital have each accounted for one-third. Huayi Brothers Taihe Film and Television Investment Co., Ltd. has rapidly grown into one of the most powerful private enterprises in the film and television investment and production industry in China since its birth. His films, such as Endless Life, Sigh of Life, Looking for a Gun and Kara is a Dog, have all achieved good box office results, and the new film Mobile Phone at the end of 2003 is even more remarkable. Another new Beijing film company created the miracle of China film with the film Hero. According to another media report, in addition to regular TV drama production companies under TV stations and film groups, 90% of TV drama production is more or less mixed with private capital.
2. Foreign investors cut China film distribution "big cake". On June 65438+ 10/day, 2004, the Interim Provisions on Foreign Investment in Cinemas was officially implemented. According to the regulations, in the Chinese-foreign joint venture cinemas in seven pilot cities, such as Beijing, Shanghai, Guangzhou, Chengdu, Xi, Wuhan and Nanjing, the proportion of foreign investors in the registered capital can reach 75%, but wholly-owned cinemas cannot be established. This is undoubtedly good news for foreign investors to enter the China film market. According to the analysis of Handing Consulting, the introduction of the new regulations will further encourage foreign investment in the China film market.
With the approval of the China Municipal Government, time warner Inc.'s first joint venture cinema in China, Shanghai Yonghua Film City, officially opened on July 6th, 2003. It happened to be his 57th birthday. This marks the official entry of mainstream Hollywood film companies into the China film market.
June 5438+1October 65438+In April 2003, Warner Bros. International Film Company and Shanghai Film Group announced that they would jointly build a 10 multi-hall cinema in China, and Warner has obtained 5 1% controlling interest in at least two multi-hall cinemas. This means that foreign capital has made a substantial breakthrough in China cinema market.
Three. Handing consulting market segment database: analysis of the current situation and future development trend of film distribution industry segment. Many foreign film giants, including Columbia University and Disney, are interested in the China film market, and Warner has clearly taken the lead. Ai Qiuxing, president of Warner Bros. (a subsidiary of Warner Bros. International Cinema Company) in China, previously revealed that Warner will expand its business in China by investing in cinemas, making films and opening up distribution channels.
As early as 2000, the government began to encourage foreign capital to enter the China film market, but stipulated that foreign capital should not exceed 49% in terms of holding, so as to ensure the holding position of Chinese capital. Although there are such restrictions, it cannot prevent foreign capital from entering the China market, and joint venture cinemas have been established all over the country.
Faced with a huge market, foreign investors will certainly not be satisfied with only 49% of the shares, and they expect more room for development. A related person from Haoliyou said, "We want absolute control, that is, we want to master the right to operate and operate, so that we can better apply technology and ideas to the China market." Handing Consulting pointed out that if the holding ratio is increased to 75%, foreign capital will have the opportunity to occupy an absolute holding position, which makes foreign capital enter the China market more boldly and confidently. The introduction of the new regulations will greatly enhance the enthusiasm of foreign investment, and it will become a trend for Sino-foreign joint ventures to build cinemas.
Four. Based on the development trend of China cinema market under the global economic crisis, this paper discusses the role and function of cinema in shopping centers, the new film lifestyle, the historical data of cinema and box office, and the emotional adjustment of audience.
The recent global economic crisis has obviously made us see the slow progress of some individual commercial real estate projects, but we are still strongly optimistic about the expansion and operation of the cinema market.
The role of cinema format in commercial real estate shopping centers is self-evident. Cinema can not only improve the popularity of this commercial project, increase the stay time of passenger flow and the fashion cycle of the project, but also have a good regulating effect on the guidance of passenger flow, customer consumption and customer psychology. At the same time, the cinema has formed a complete commercial package integrating shopping, catering, entertainment and leisure.
In recent years, it is the golden age for the development of China film market. By the end of 2007, there were 1427 cinemas and 34 cinemas with 3527 screens in China. In 2007, there were 102 new cinemas and 493 new screens in the urban cinema market, with an average of 1.35 screens born every day, ranking first in the world.
Note: The number of cinemas and screens mentioned above is limited to the number added by the cinema system. The number of cinemas and screens in China will be higher than the above figures.
In 2006, the box office of China cinema was 2.62 billion yuan, reaching 3.327 billion yuan in 2007 and expected to exceed 4 billion yuan in 2008. Among them, the box office of cinemas has been greatly improved in 2007, and there are 6 cinemas with box office exceeding 40 million yuan in the whole year, an increase of 2 over the previous year. There were 78 cinemas whose box office exceeded100000 yuan, an increase of 32.2 over 59 in 2006.
The statistical results show that the economic benefits of modern multi-hall cinemas are increasingly prominent. To this end, some traditional state-owned cinemas have invested heavily in building cinema infrastructure. After Wanda, Jinyi, Times Jindian and Poly Group have joined the upsurge of investing in cinema construction, and international brands such as CJ CGV Cinema in South Korea have also increased their capital investment to speed up the pace of cinema construction.
There is a set of data as follows: in the United States, there is a screen for every 8600 people; In Korea, there is a screen for every 40 thousand people; In Chinese mainland, every 6,543,800+200,000 people have a screen. China's cinema investment field has just entered the development stage, the market is far from saturated, and the market terminal gap is still very large. The above data are taken from the 2006 China Film Industry Annual Report.
Therefore, no matter what kind of economic period the commercial real estate is in, whether it is recovery stage, prosperity stage, recession stage or depression stage, as long as the commercial project has a large enough volume of 80,000 or 6,543.8+million square meters, and it is in a business circle or a large mature community with certain consumption capacity and convenient transportation, then it should have a cinema plan, that is to say, the cinema has not declined in the retail chain industry during the new economic crisis.
In addition, according to historical laws, the more depressed the economy is, the more prosperous the film industry is. In the 1920s, during the Great Depression, the film industry suffered little impact. On the one hand, during this period, film investors will slow down their production speed, be more cautious about their investment, and at the same time check their investment to varying degrees, thus giving birth to many high-quality boutique films during the economic depression. On the other hand, psychologists believe that when the economic conditions are bad, people are more willing to go to the cinema often and use movies to relieve and vent their inner pressure. Watching movies is the cheapest and most convenient way for people to eliminate and relieve their inner depression, pressure and seek happiness, so that people can taste another life in movies. At that particular time, even if people lined up for relief, they would squeeze out a few coins to buy tickets at the cinema, watch crazy comedies, lively musicals and so on.
Modern cinema is not a traditional independent auditorium, but a modern and fashionable multi-hall cinema set in shopping centers. It combines people's shopping, dining, entertainment, communication, leisure, dating, experience and mood release, so that people go to the cinema to watch movies is no longer the only purpose, but a brand-new film life style, making the cinema a brand-new cultural space for film life.
Four. On the development trend of China film market under the global economic crisis: As you can imagine, in a dark cinema, if you concentrate on watching a film quietly and devote all your attention to 100, you can completely ignore the changes around you, and there may be occasional associations where you are, but it is also an emotional catharsis beyond rational thinking. At the same time, the music of a good movie can create different spiritual feelings for people, make it easier for people to get involved in the special atmosphere created by the movie, let you get rid of the real world outside for a while, get involved in other people's stories, share joys and sorrows with the characters in the movie, let people's feelings be released, be relieved, be relaxed, * * * and improve their interest, peep at the society, find surprises and know themselves!
In addition, there will be a meeting between directors and stars and a film premiere in the cinema, so that the audience can have zero-distance contact and communication with directors and stars. This kind of high emotional psychological catharsis and psychological satisfaction has increased people's love and persistence in going to the cinema.
The economic crisis affects all human activities, including the realization of ideals. At the same time, the economic crisis also contains great opportunities. We have a potential audience market of 65.438+0.3 billion, and we are also a market that is increasingly becoming a co-producer of Hollywood blockbusters. We are also a "cinema system" film distribution and screening market, and we also have a market where more and more modern and fashionable chain multi-hall cinemas are constantly being built. We believe that the film market in China under the global economic crisis will still be a bright spring!
5.20 10 and 2010-2008 cinema line and cinema line management analysis According to the data released by the State Administration of Radio, Film and Television, the comprehensive film revenue in 2008 was 8.433 billion yuan, including 2.528 billion yuan from overseas domestic films and 15 from movie channels and advertisements.