Today's China has the complete conditions for the birth of a new generation of brands, including product research and development, digital technology, digital marketing, market and supply chain innovation capabilities. The improvement of e-commerce infrastructure such as Tmall has reduced the cost of starting a business, created soil for new brands, and made it easier for women to start a business. At the same time, women are more sensitive and understand the needs and pain points of female consumers. In recent years, clothing, beauty, medical care, food and other tracks have flourished, which is naturally suitable for women and creates opportunities for women to start businesses.
The founders themselves must first be deep lovers and users of products, so as to gain insight into consumers' hearts and tap more invisible needs. ? Tian Min, a partner of jing yuan Capital, thinks. Did Tian Min find out? Health and beauty? It has become a new mainstream choice for women's consumption, which embodies two characteristics of women in China. Confidence? : Aesthetic confidence and consumer confidence. This is the next opportunity for women to start a business. Women have also changed social prejudice. Tian Min said that the early venture capital circles were indeed biased and rejected female CEOs. With the change of the Internet, many women have entered the exquisite industry that suits them, and this gender bias is gradually being eliminated. Meanwhile, more and more? Fu Seoul? And then what? Yang Li? On the national stage. Compared with the past, women in the new era are more independent and confident. At the beginning of this year, there were girls in Shenzhen who didn't gossip or blow water at every party. What's the point? Make money? . For many women, making money? Is a serious matter. Many women are full of confidence in Tmall's entrepreneurial journey and have gained a shining self.